2. Current Situation BodyBrite: Founded in 2011 Lubbock
location opened this year Services: Laser Hair Removal Teeth
Whitening Oxygen & Skin Rejuvenation Facials Competition:
Medical Spas Doctors
3. Research Focus Groups Survey In-Depth Online Research
Competitive Analysis
4. Competitive Analysis
5. Research Results Confusion and misunderstanding What exactly
is a Medical Spa? A Chiropractor An Acupuncturist A Rehabilitation
Center Where can you get laser hair removal, teeth whitening and
facials? A Dermatologist At the Dentist
6. Research Results The survey showed respondents would
consider purchasing: Laser-Hair Removal 43% Skin Rejuvenation 37%
Oxygen Facials 22% Teeth Whitening 63% Consideration
7. SWOT Analysis
8. Challenges Educating Consumers about Medical Spas Building
Brand Awareness for BodyBrite
9. BodyBrites Target Market Stephen, 19 TTU Student Rachel, 30
Young Professional Michelle, 42 Working Mom David, 55 Working
Professional Bill and Shelley, 68 and 65 Retired Couple
10. Measurable Objectives
11. Beautiful Moments Campaign Beauty for every milestone and
moment in between.
12. Media Placement Television Online Social Media
19. Small Business Leaders Club 4x 5:30a-11:00a/M-F Daybreak I,
II & III, Today Show I & II & III, 4x 11:00a- 5:00p/M-F
Family Feud, Anderson Cooper, Noon News, Days of Our Lives, Inside
Edition, America Now, KCBD News at 4, Jeopardy 4x
5:00p-11:00p/M-Sun 5:00 News, 6:00 News, Wheel of Fortune, NBC
Prime Time, 10:00 News, Tonight Show 4x 11:00p-1:00a/M-Sun Tonight
Show, Jimmy Fallon, SNL, Inside Edition Weekend 4x
7:00a-12:00a/Sat-Sun Saturday/Sunday Today, Meet The Press, Texas
Country Reporter, 6:00 News, 10:00 News, SNL, NBC Sports, Weekend
Prime 1x Homepage Wrapper on kcbd.com $1,300 per month
20. KCBD Promotions Countdown to Mothers Day Countdown to
Christmas Miss USA Pageant
21. KAMC 56% reported watching KAMC on a weekly basis Help
raise reach and frequency KAMC will choose the promotions
22. Online Extended Audience Retargeting 1) Site Retargeting 2)
Search Retargeting 3) Keyword Contextual Retargeting Begins at
$1,500 each month for 100,000 impressions
23. Social Media 1) Building Followers 2) #MyBeautifulMoment
Contest 3) Seasonal Discounts and Contests
24. Budget
25. Additional Recommendations BodyBrite Lubbock Website Ask
the Experts Promotion
26. BodyBrite Beautiful Moments Positions BodyBrite as an
emerging leader Showcases BodyBrites services as affordable, simple
and convenient Enables BodyBrite to reach its marketing goals