BodyBrite Presentation
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Transcript of BodyBrite Presentation
- 1. Beautiful Moments Campaign
- 2. Current Situation BodyBrite: Founded in 2011 Lubbock location opened this year Services: Laser Hair Removal Teeth Whitening Oxygen & Skin Rejuvenation Facials Competition: Medical Spas Doctors
- 3. Research Focus Groups Survey In-Depth Online Research Competitive Analysis
- 4. Competitive Analysis
- 5. Research Results Confusion and misunderstanding What exactly is a Medical Spa? A Chiropractor An Acupuncturist A Rehabilitation Center Where can you get laser hair removal, teeth whitening and facials? A Dermatologist At the Dentist
- 6. Research Results The survey showed respondents would consider purchasing: Laser-Hair Removal 43% Skin Rejuvenation 37% Oxygen Facials 22% Teeth Whitening 63% Consideration
- 7. SWOT Analysis
- 8. Challenges Educating Consumers about Medical Spas Building Brand Awareness for BodyBrite
- 9. BodyBrites Target Market Stephen, 19 TTU Student Rachel, 30 Young Professional Michelle, 42 Working Mom David, 55 Working Professional Bill and Shelley, 68 and 65 Retired Couple
- 10. Measurable Objectives
- 11. Beautiful Moments Campaign Beauty for every milestone and moment in between.
- 12. Media Placement Television Online Social Media
- 13. 1) Educational Testimonial Advertisement
- 14. 2) Image Advertisement
- 15. Media and Promotions
- 16. Media Rationale 22,000 24,000 26,000 28,000 30,000 32,000 34,000 36,000 38,000 40,000 42,000 44,000 46,000 48,000 50,000 52,000 54,000 56,000 58,000 60,000 62,000 64,000 66,000 68,000 Lubbock Avalanche-Journal
- 17. Media Rationale
- 18. KCBD & KAMC 0 5000 10000 15000 20000 25000 30000 KCBD KAMC KLBK KJTV
- 19. Small Business Leaders Club 4x 5:30a-11:00a/M-F Daybreak I, II & III, Today Show I & II & III, 4x 11:00a- 5:00p/M-F Family Feud, Anderson Cooper, Noon News, Days of Our Lives, Inside Edition, America Now, KCBD News at 4, Jeopardy 4x 5:00p-11:00p/M-Sun 5:00 News, 6:00 News, Wheel of Fortune, NBC Prime Time, 10:00 News, Tonight Show 4x 11:00p-1:00a/M-Sun Tonight Show, Jimmy Fallon, SNL, Inside Edition Weekend 4x 7:00a-12:00a/Sat-Sun Saturday/Sunday Today, Meet The Press, Texas Country Reporter, 6:00 News, 10:00 News, SNL, NBC Sports, Weekend Prime 1x Homepage Wrapper on kcbd.com $1,300 per month
- 20. KCBD Promotions Countdown to Mothers Day Countdown to Christmas Miss USA Pageant
- 21. KAMC 56% reported watching KAMC on a weekly basis Help raise reach and frequency KAMC will choose the promotions
- 22. Online Extended Audience Retargeting 1) Site Retargeting 2) Search Retargeting 3) Keyword Contextual Retargeting Begins at $1,500 each month for 100,000 impressions
- 23. Social Media 1) Building Followers 2) #MyBeautifulMoment Contest 3) Seasonal Discounts and Contests
- 24. Budget
- 25. Additional Recommendations BodyBrite Lubbock Website Ask the Experts Promotion
- 26. BodyBrite Beautiful Moments Positions BodyBrite as an emerging leader Showcases BodyBrites services as affordable, simple and convenient Enables BodyBrite to reach its marketing goals
- 27. Thank you!