BLOGGING AND MARKETINGWhat blogging adds to your marketing strategy

Some quick blogging statistics: 181 million worldwide 50% women 18-34 1-in-3 bloggers moms 70% have gone to

college

3x more likely to be active on social media

1-in-4 active web users are bloggers

30% of blogs are consumer-generated

Source: Nielsen

Some quick business blogging statistics:

60% of businesses have a blog

35% actively blog once a month

65% haven’t updated their blog in over a year

Businesses with more than 50 blog posts experience 77% increase in monthly leads

B2B blogs generate 67% more leads per month

B2C blogs generate 88% more leads per month

Source: Blogging.org

So, should businesses blog then?

Yes. No. It depends…

So, should businesses blog then?

If you’re blogging for the right reasons, then Yes.

The right reasons: You’ve researched You have a dedicated

team You have a blog strategy You have a content

calendar

You will be measuring You will be consistent You will be open You have it aligned to

your overall business strategy

So, should businesses blog then?

If you’re blogging for the wrong reasons, then No.

The wrong reasons: Your competitors are, so you

should Every business should blog It will Power Ranger your SEO You got a good deal on a

FlipCam

So, decision made – what now?

Time to get down to business!

Blogging and marketing

Let’s set some goals

Blogging and marketing – goal #1 Thought leadership Awareness Visibility Promotion

Blogging and marketing – goal #2 Product Sales Leads Acquisition

Blogging and marketing – goal #3 Retention Customers Focus groups Churn SCRM

The proof is in the pudding

So why are blogs important, when everyone is talking about Twitter and Facebook?

Source: McKinsey

These guys lead the way

Best practices for business blogs

These guys lead the way

Best practices for business blogs

These guys lead the way

Best practices for business blogs

So. To recap. Research. Strategy. Consistent. Measurement.

Easy, right?

Questions?