Blogging and How It Complements Your Marketing Strategy
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Transcript of Blogging and How It Complements Your Marketing Strategy
BLOGGING AND MARKETINGWhat blogging adds to your marketing strategy
Some quick blogging statistics: 181 million worldwide 50% women 18-34 1-in-3 bloggers moms 70% have gone to
college
3x more likely to be active on social media
1-in-4 active web users are bloggers
30% of blogs are consumer-generated
Source: Nielsen
Some quick business blogging statistics:
60% of businesses have a blog
35% actively blog once a month
65% haven’t updated their blog in over a year
Businesses with more than 50 blog posts experience 77% increase in monthly leads
B2B blogs generate 67% more leads per month
B2C blogs generate 88% more leads per month
Source: Blogging.org
So, should businesses blog then?
Yes. No. It depends…
So, should businesses blog then?
If you’re blogging for the right reasons, then Yes.
The right reasons: You’ve researched You have a dedicated
team You have a blog strategy You have a content
calendar
You will be measuring You will be consistent You will be open You have it aligned to
your overall business strategy
So, should businesses blog then?
If you’re blogging for the wrong reasons, then No.
The wrong reasons: Your competitors are, so you
should Every business should blog It will Power Ranger your SEO You got a good deal on a
FlipCam
So, decision made – what now?
Time to get down to business!
Blogging and marketing
Let’s set some goals
Blogging and marketing – goal #1 Thought leadership Awareness Visibility Promotion
Blogging and marketing – goal #2 Product Sales Leads Acquisition
Blogging and marketing – goal #3 Retention Customers Focus groups Churn SCRM
The proof is in the pudding
So why are blogs important, when everyone is talking about Twitter and Facebook?
Source: McKinsey
These guys lead the way
Best practices for business blogs
These guys lead the way
Best practices for business blogs
These guys lead the way
Best practices for business blogs
So. To recap. Research. Strategy. Consistent. Measurement.
Easy, right?
Questions?