Biodiversity Conservation Program
Launched by Baidu1
i. Optimized search engine featuring “reminder”, alerting users of biodiversity
issues
As the world's largest Chinese search engine, Baidu is an Internet tycoon in China and
throughout the world. It provides the most important entry for users to access data,
therefore is obligated to guide public opinions when disseminating information. In
recent years, Baidu has been concerned about protecting endangered species and
conserving biological diversity, and hence constantly optimizing search result for
keywords, in order to provide positive exposure to users in great number and create
righteous social values contributing to Ecological Civilization in China.
Baidu search engine is capable of forecasting intensions behind search behaviors of
users based on its amassed mega data over decades, and providing corresponding
warning or reminder. For example, when users’ inputs into Baidu search engine contain
key words such as "ivory", "tiger bone" and other relevant wording pertinent to
endangered species or products, there will be a reminder automatically appearing,
alerting users of biodiversity conservation and shunning from illegal sales. A hyperlink
that bounds to dedicated webpages promoting biodiversity related information and
knowledge is also included in the reminder.
The feature of remainder is now functioning on both computer and mobile phone, as
shown by the pictures below.
1 China Baidu is one of the largest Internet companies in China and around the world. http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-irhome
Reminder features on Computer
Source: http://safenote.baidu.com/riskboard/animal
Reminder features on Mobile Phone
Source: https://rc.mbd.baidu.com/0g26k21
https://m.baidu.com/
ii. Launch several interlinked internet products
Free of charge, Baidu has ratified scores of environmental NGOs, featuring optimized
key wording for search engine and bringing internet users closer to these organizations
which include SEE, China Mangrove Conservation Union, southwest mountain, green
river, wilderness Xinjiang, etc. In this way, users can access quick and accurate
information of environmental protection and biodiversity conservation, and get
involved in public welfare activities organized by these NGOs.
1. Baidu Input Method improved
Baidu has improved its Input Method which allows typewriters to see the logo of
environmental NGOs directly on the Input bar, moreover, it is clickable to bound to the
official website of the NGO.
2. Augmented Reality(AR) technology applied
Augmented Reality(AR) is an innovative technology that Baidu applies to create a
“wonder zoo” on mobile phone which allows children to make friends with
animals without going outdoors, there have been over 30 species of animals
including woodpecker, dragonflies, fireflies, butterflies, dinosaurs and rhinoceros, etc.
A campaign has been rolled out for parents to bring along their children to enjoy the
interactive experience.
The AR feature supports “voice input” and typewriting too, which is convenient for
phone users.
3. promote environmental processes and dynamics
for instance, promotion of knowledge on mangrove forest
http://baijiahao.baidu.com/builder/preview/s?id=1566434958498037
http://baijiahao.baidu.com/builder/preview/s?id=1566430269579336
http://baijiahao.baidu.com/builder/preview/s?id=1566431225147840
iii. Fight illegal trade of wild animals products
Determined to safeguard biodiversity and especially those endanger animals, Baidu
pays consistent attention to oversee those harmful information pertinent to illegal trade
of wild animals products at post bars (in China known as “Tie Ba”贴吧) where internet
users are free to exchange information. As a result since the campaign started,
155 thousand pieces of posts illuminated, 22 post bars have been shut down and 41
users have been closed permanently.
iv. Online Public Welfare Platform
Baidu also provides a strong network platform to support environmental nonprofit
organizations and NGOs including those dedicated to biodiversity conservation. In this
way, concepts and messages are conveyed to millions of internet users through the
Public Welfare Platform online which now also working for mobile phones.
https://m.gongyi.baidu.com/activity/duva2017/index.html
v. Internal training
Baidu has invited experts from relevant fields to conduct internal trainings on
biodiversity conservation reaching out to nearly 1000 staff members across the
company group.
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