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Environmental and Social Justice Becoming Standard Business Practice
“Sustainability Not Just Socially Responsible – It's a Competitive Must”
COSTAR GREEN REPORT: Greening the Supply Chain
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide
i f d i i ti th t hcarrier focused on serving organizations that have a social and sustainable mission
People. Planet. Profits.
Our Definition of True Client Value
Positioning and Market OpportunityBette Wo ld Telecom
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BetterWorld Telecom
B i d OUS Telecom Market
$900B Per Year
Business and Orgs Serving LOHAS Market $250B+
Per Year
1.3 Million Non ProfitOrganizations
BetterWorld Telecom Market - $1B+ TelecomSpend Per Annum
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Solutions for Businesses and Non Profits
O C ll R l ti ld l i C i i d
Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services
One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide
Switched Local, National and International Long Distance d T ll Fand Toll Free
Dedicated Long Distance and Toll Free – DS3, T1
Dedicated Data/Internet – DS3, T1, DSL
Unified Communications, VoIP, IP TrunkingUnified Communications, VoIP, IP Trunking
Disaster Recovery, MPLS, Applications
Some of the partners and networks we use:
BetterWorld Value Proposition
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BetterWorld Telecom - Uniquely Positioned to Capitalize on the Coming Green Communications Revolutionon the Coming Green Communications Revolution
Only pure play green/socially responsible telecom i i i h ld dcarrier operating in the world today
Worldwide spending on Green Communications services expected to increase at a CAGR of 34 percent b t 2008 2013between 2008-2013
Total subscribers to Green Communications services over same period expected to grow at a CAGR of 36
tpercent
By 2013, business and consumer Green Communications revenues will reach approximately $257B b t 1/4th f t t l l b l i$257B or about 1/4th of total global carrier revenues
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Carbon Neutral CertificationEnvironment
What is BetterWorld
Carbon-Neutral Certification
Greening Our Supply Chain
Environmentally Efficient DesignDoing to Set the Environmental
Environmentally Efficient Design
Paper Reduction
ProductsStandard in the Telecoms Industry?
Products
Green Telecom Program
Tree PlantingBetterWorld places environmental advocacy as a top corporate priority –we set out from day one to be a force for change and help lead the US
Tree Planting
Donations
Volunteerism
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for change and help lead the US telecoms industry into a new era of sustainability
Volunteerism
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Achieving Carbon Neutral Status – First Telecom Carrier in North America
Audit and certification by Toronto-based Zerofootprint
Air travel to shipping paper to commuting and physicalAir travel, to shipping, paper, to commuting and physical power consumed - audit is a comprehensive scope of our footprint – taking into account other initiatives as well.
The BetterWorld offset contributes to the Zerofootprint pforestation project in Maple Ridge, British Columbia.
In 2006, this project developed over 200,000 tonnes of carbon credits, planting over 25,000 indigenous Douglas firs, Sitka spruces Western red cedars and Western hemlocksSitka spruces, Western red cedars, and Western hemlocks.
Project is ISO 14064-2 validated by a qualified greenhouse gas auditor, and met the criteria for the Canadian Standards Association’s GHG CleanProjects™ Registry.
The 2007 program kicked off in March ‘07 and by the end of the year another 100,000 trees had been planted.
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Children/Education
Donations
Three Percent of Usage
Children/Education• Room To Read• National Center for Family Literacy• National Federation for Teaching Entrepreneurship
k dThree Percent of Usage Revenues Donated to Children, Education,
• Rugmark Foundation• Brooklyn Center for the Urban Environment
EnvironmentChildren, Education, the Environment and Fair Trade
Environment• The Earth Policy Institute• Trees For the Future• The Sierra Club• Waterkeeper Alliance
Donating 3% of revenues creates a built in level of commitment - - with 2007 being our largest donation year to date,
• Bioneers
Fair Trade• Fair Trade Federation
Global Exchange
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we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.
• Global Exchange
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Volunteerism
Connecting With PeopleConnecting With People and the Environment in Communities We LiveCommunities We Live and ServeThere is a resurgence of interest in the ginner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value gand meaning that results in safe, connected and healthy communities.
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Advocacy
We Believe in Business as the Agent of Change in Society
“…what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair As business is taking on greater ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”
Paul Hawken
responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
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Paul HawkenTo Remake the World
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Certifications
Deepening our CommitmentDeepening our Commitment By Auditing and Improving Our CSR Standards
“We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”
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The Responsibility ParadoxThe Stanford Social Innovation Review
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BetterWorld Marketing - The Network EffectDefinition: Network Effect is the phenomenon whereby a product or service becomes more valuable as more people use it, thus encouraging ever-increasing numbers of users.
“When network effects are possible, it is the most important thing in the world to follow, to understand, and to make happen. They are the best barrier-to-entry that any company can have - something that results in the most powerful competitive advantage.”
Increasing Market Share by Demonstrating
Scott Cook – Founder of Intuit, HBS InterviewDemonstrating Green and Socially Responsible C it tCommitment
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Our Customers: Aligned by Mission, Passion
Increasing Market Share by DemonstratingDemonstrating Green and Socially Responsible C it tCommitment
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Tomorrow
Where Do We Go FromWhere Do We Go From Here?
Massive Changes in Other IndustriesMassive Changes in Other Industries…
Leadership in Energy and Environmental Design (LEED) Green Building Rating System, USGBC
- Provides a suite of standards for environmentally sustainable construction.
- In only 10 years over 14,000 projects in 50 US States and 30 countries 1 062
Residential and commercial buildings and road transportation expected to dominate energy demand and carbon growth in the future. Total U.S. carbon emissions projected to grow 16% by 2030.
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50 US States and 30 countries, 1.062 billion SF, and now more than 10K members
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Green Communications
Tomorrow
Leading the Dialogue
Solutions$256B Global Industry by 2013
- Mobile WorkforceLeading the Dialogue Towards Sustainability in a $900B Industry
Mobile Workforce
- Unified Communications
- Virtual PBX$ y
“A dollar spent on telecom infrastructure produces an outsize impact on the U.S.
h l t l i t t
Virtual PBX
- Telecommuting
- Branch/Remote Office Capabilitieseconomy as a whole…telecom investment plays a vital role in stimulating economic growth and productivity--more so than money spent on roads, electricity, or even
Branch/Remote Office Capabilities
- Web/Audio/Video Conferencing
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y p , y,education.”
BusinessWeek 2007 The US Telecom Industry: Back From The Dead
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Tomorrow
Just Looking at Datacenters…U.S. data center industry is in the midst of a major growth
Demand is driven by several factors, including: - Electronic transactions- Internet communication and entertainment- Global commerce- Satellite navigation and electronic shipment tracking
Servers and data centers could nearly double again in another five years to more than 100 billion kWh, representing a $7.4 billion annual electricity cost – 1.5% of all power used
The peak load from these servers and data centers is approximately 7 gigawatts (GW), p pp y g g ( )equivalent to the output of about 15 baseload power plants.
If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.
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Green Telecom Solutions and Business Practices need to unify and motivate
Tomorrow
Where Do We Go From
Practices, need to unify and motivate the industry towards leadership
Green Products – physical changesCommuting and Travel – 2007 first
d l lif t l hWhere Do We Go From Here?"The agenda of environment and
year we drove less…lifestyle changesSocietal Change, $256B Opportunity
Green Telecom Study, BGIThe agenda of environment and
sustainability has reached a tipping point where it's now much more fully integrated into the business value that we're all trying to drive So it's an
Cap and Trade a Driver
3% to 5% estimated power consumption of Telecom and Internet Infrastructurewe re all trying to drive. So it s an
integral component now of marketing, of supply chain management, of customers”
Telecom and Internet Infrastructure
Telework. Conferencing. Virtual Workplaces.
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Jeff Seabright, V.P. Environment and Water Resources at Coca-Cola Forbes Magazine, January 2008
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“Coca-Cola takes $40M stake in Honest Tea “Tomorrow Trend
Where Do We Go
Coca Cola takes $40M stake in Honest Tea
Where Do We Go From Here?Global corporations in many industries
“Ideal Bite Acquired by Disney for $20 Million”
Global corporations in many industries relying on smaller, entrepreneurial businesses to kick-start their green and socially responsible, market-based initiatives – some examples here all are
eBay Launches New Online Marketplace for Ethically Sourced and Eco-Friendly Products
initiatives – some examples here, all are BetterWorld Customers
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Global Market OpportunityBette Wo ld Telecom The Onl G een Ope ato Toda
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BetterWorld Telecom The Only Green Operator TodayTomorrow
Where Do WeGlobal Carrier Market
$1.2 TrillionSOHO, SBM, and
Enterprise CustomersWhere Do We Go From Here?Here?
Consumer / ResidentialCommunications
Market
Green Communications Opportunity 2013$257B
“By 2013, business and consumer green communications revenues will reach approximately $257B”
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eac app o ate y $ 5
Insight Research, June 2008
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