BetterWorld Telecom "The 411", CTIA~Wireless Association

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Environmental and Social Justice Becoming Standard Business Practice

“Sustainability Not Just Socially Responsible – It's a Competitive Must”

COSTAR GREEN REPORT: Greening the Supply Chain

In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide

i f d i i ti th t hcarrier focused on serving organizations that have a social and sustainable mission

People. Planet. Profits.

Our Definition of True Client Value

Positioning and Market OpportunityBette Wo ld Telecom

Change the world. One call at a time. ™

BetterWorld Telecom

B i d OUS Telecom Market

$900B Per Year

Business and Orgs Serving LOHAS Market $250B+

Per Year

1.3 Million Non ProfitOrganizations

BetterWorld Telecom Market - $1B+ TelecomSpend Per Annum

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Solutions for Businesses and Non Profits

O C ll R l ti ld l i C i i d

Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services

One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide

Switched Local, National and International Long Distance d T ll Fand Toll Free

Dedicated Long Distance and Toll Free – DS3, T1

Dedicated Data/Internet – DS3, T1, DSL

Unified Communications, VoIP, IP TrunkingUnified Communications, VoIP, IP Trunking

Disaster Recovery, MPLS, Applications

Some of the partners and networks we use:

BetterWorld Value Proposition


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BetterWorld Telecom - Uniquely Positioned to Capitalize on the Coming Green Communications Revolutionon the Coming Green Communications Revolution

Only pure play green/socially responsible telecom i i i h ld dcarrier operating in the world today

Worldwide spending on Green Communications services expected to increase at a CAGR of 34 percent b t 2008 2013between 2008-2013

Total subscribers to Green Communications services over same period expected to grow at a CAGR of 36

tpercent

By 2013, business and consumer Green Communications revenues will reach approximately $257B b t 1/4th f t t l l b l i$257B or about 1/4th of total global carrier revenues


Carbon Neutral CertificationEnvironment

What is BetterWorld

Carbon-Neutral Certification

Greening Our Supply Chain

Environmentally Efficient DesignDoing to Set the Environmental

Environmentally Efficient Design

Paper Reduction

ProductsStandard in the Telecoms Industry?

Products

Green Telecom Program

Tree PlantingBetterWorld places environmental advocacy as a top corporate priority –we set out from day one to be a force for change and help lead the US

Tree Planting

Donations

Volunteerism

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for change and help lead the US telecoms industry into a new era of sustainability

Volunteerism


Achieving Carbon Neutral Status – First Telecom Carrier in North America

Audit and certification by Toronto-based Zerofootprint

Air travel to shipping paper to commuting and physicalAir travel, to shipping, paper, to commuting and physical power consumed - audit is a comprehensive scope of our footprint – taking into account other initiatives as well.

The BetterWorld offset contributes to the Zerofootprint pforestation project in Maple Ridge, British Columbia.

In 2006, this project developed over 200,000 tonnes of carbon credits, planting over 25,000 indigenous Douglas firs, Sitka spruces Western red cedars and Western hemlocksSitka spruces, Western red cedars, and Western hemlocks.

Project is ISO 14064-2 validated by a qualified greenhouse gas auditor, and met the criteria for the Canadian Standards Association’s GHG CleanProjects™ Registry.

The 2007 program kicked off in March ‘07 and by the end of the year another 100,000 trees had been planted.


Children/Education

Donations

Three Percent of Usage

Children/Education• Room To Read• National Center for Family Literacy• National Federation for Teaching Entrepreneurship

k dThree Percent of Usage Revenues Donated to Children, Education,

• Rugmark Foundation• Brooklyn Center for the Urban Environment

EnvironmentChildren, Education, the Environment and Fair Trade

Environment• The Earth Policy Institute• Trees For the Future• The Sierra Club• Waterkeeper Alliance

Donating 3% of revenues creates a built in level of commitment - - with 2007 being our largest donation year to date,

• Bioneers

Fair Trade• Fair Trade Federation

Global Exchange

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we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.

• Global Exchange


Volunteerism

Connecting With PeopleConnecting With People and the Environment in Communities We LiveCommunities We Live and ServeThere is a resurgence of interest in the ginner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value gand meaning that results in safe, connected and healthy communities.


Advocacy

We Believe in Business as the Agent of Change in Society

“…what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair As business is taking on greater ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”

Paul Hawken

responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.

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Paul HawkenTo Remake the World


Certifications

Deepening our CommitmentDeepening our Commitment By Auditing and Improving Our CSR Standards

“We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”

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The Responsibility ParadoxThe Stanford Social Innovation Review


BetterWorld Marketing - The Network EffectDefinition: Network Effect is the phenomenon whereby a product or service becomes more valuable as more people use it, thus encouraging ever-increasing numbers of users.

“When network effects are possible, it is the most important thing in the world to follow, to understand, and to make happen. They are the best barrier-to-entry that any company can have - something that results in the most powerful competitive advantage.”

Increasing Market Share by Demonstrating

Scott Cook – Founder of Intuit, HBS InterviewDemonstrating Green and Socially Responsible C it tCommitment


Our Customers: Aligned by Mission, Passion

Increasing Market Share by DemonstratingDemonstrating Green and Socially Responsible C it tCommitment


Tomorrow

Where Do We Go FromWhere Do We Go From Here?

Massive Changes in Other IndustriesMassive Changes in Other Industries…

Leadership in Energy and Environmental Design (LEED) Green Building Rating System, USGBC

- Provides a suite of standards for environmentally sustainable construction.

- In only 10 years over 14,000 projects in 50 US States and 30 countries 1 062

Residential and commercial buildings and road transportation expected to dominate energy demand and carbon growth in the future. Total U.S. carbon emissions projected to grow 16% by 2030.

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50 US States and 30 countries, 1.062 billion SF, and now more than 10K members


Green Communications

Tomorrow

Leading the Dialogue

Solutions$256B Global Industry by 2013

- Mobile WorkforceLeading the Dialogue Towards Sustainability in a $900B Industry

Mobile Workforce

- Unified Communications

- Virtual PBX$ y

“A dollar spent on telecom infrastructure produces an outsize impact on the U.S.

h l t l i t t

Virtual PBX

- Telecommuting

- Branch/Remote Office Capabilitieseconomy as a whole…telecom investment plays a vital role in stimulating economic growth and productivity--more so than money spent on roads, electricity, or even

Branch/Remote Office Capabilities

- Web/Audio/Video Conferencing

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y p , y,education.”

BusinessWeek 2007 The US Telecom Industry: Back From The Dead


Tomorrow

Just Looking at Datacenters…U.S. data center industry is in the midst of a major growth

Demand is driven by several factors, including: - Electronic transactions- Internet communication and entertainment- Global commerce- Satellite navigation and electronic shipment tracking

Servers and data centers could nearly double again in another five years to more than 100 billion kWh, representing a $7.4 billion annual electricity cost – 1.5% of all power used

The peak load from these servers and data centers is approximately 7 gigawatts (GW), p pp y g g ( )equivalent to the output of about 15 baseload power plants.

If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.


Green Telecom Solutions and Business Practices need to unify and motivate

Tomorrow

Where Do We Go From

Practices, need to unify and motivate the industry towards leadership

Green Products – physical changesCommuting and Travel – 2007 first

d l lif t l hWhere Do We Go From Here?"The agenda of environment and

year we drove less…lifestyle changesSocietal Change, $256B Opportunity

Green Telecom Study, BGIThe agenda of environment and

sustainability has reached a tipping point where it's now much more fully integrated into the business value that we're all trying to drive So it's an

Cap and Trade a Driver

3% to 5% estimated power consumption of Telecom and Internet Infrastructurewe re all trying to drive. So it s an

integral component now of marketing, of supply chain management, of customers”

Telecom and Internet Infrastructure

Telework. Conferencing. Virtual Workplaces.

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Jeff Seabright, V.P. Environment and Water Resources at Coca-Cola Forbes Magazine, January 2008


“Coca-Cola takes $40M stake in Honest Tea “Tomorrow Trend

Where Do We Go

Coca Cola takes $40M stake in Honest Tea

Where Do We Go From Here?Global corporations in many industries

“Ideal Bite Acquired by Disney for $20 Million”

Global corporations in many industries relying on smaller, entrepreneurial businesses to kick-start their green and socially responsible, market-based initiatives – some examples here all are

eBay Launches New Online Marketplace for Ethically Sourced and Eco-Friendly Products

initiatives – some examples here, all are BetterWorld Customers

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Global Market OpportunityBette Wo ld Telecom The Onl G een Ope ato Toda


BetterWorld Telecom The Only Green Operator TodayTomorrow

Where Do WeGlobal Carrier Market

$1.2 TrillionSOHO, SBM, and

Enterprise CustomersWhere Do We Go From Here?Here?

Consumer / ResidentialCommunications

Market

Green Communications Opportunity 2013$257B

“By 2013, business and consumer green communications revenues will reach approximately $257B”

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eac app o ate y $ 5

Insight Research, June 2008

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BetterWorld Telecom "The 411", CTIA~Wireless Association

Business

Transcript of BetterWorld Telecom "The 411", CTIA~Wireless Association