The Story of Baseline

Why a heritage website?Why a heritage website?Why a heritage website?Why a heritage website?

Baseline is used by our b i bli hbusiness to establish a powerful message of identity g ythrough the marketing of its past using records, objectspast using records, objects and stories.

Baseline and LPMABaseline and LPMALPMA has a unique identity which is a product of its past. Baseline pallows us to tell the story of our achievements ourof our achievements, our culture, our reputation

d d t dand our products and people.

What about the archives?What about the archives?

• Existing strategy for records – imagesrecords – images available on SIX;

• Physical records at State archives

What was our purpose?What was our purpose?p pp p

• to excite the imagination;• to excite the imagination;• to communicate a

message of longevity, provenance and stability;provenance and stability;

• to provide information on hi lour archival resources,

objects and heritage on Crown Land.

Physical or virtual?Physical or virtual?yy

1810: Expanding Sydney at theSydney at the Museum of Sydney in April 2010 toin April 2010 to coincide with FIG

d M iand Macquarie 2010.

Project StepsProject Stepsj pj p•Commitment of staff;•Business Initiative Proposal;p ;•Presentation to business;business;•Content Management Guide;

Project StepsProject Stepsj pj p

• Design Brief;• Technical Architecture;• Technical Architecture;• Budget Bid;• User survey;• Publicity;• Publicity;• Launch;

Recommended StepsRecommended StepsRecommended StepsRecommended Steps

• Event impetus• Event impetus• Know your market• Reassurance for audience

Have business backing• Have business backing• Joint initiatives• Look for opportunities

Forward PlanningForward PlanningForward PlanningForward Planning

• Design allows expansion• E newsletter• E newsletter• Exhibition Register• News and Events

What’s next What’s next –– future events?future events?a s ea s e u u e e e su u e e e s• 200 year anniversary of

crossing of Blue Mountains

• 200 year anniversary of BathurstBathurst

• 100 year anniversary of y yQueens Square

What’s next What’s next –– architecture architecture changes?changes?

• Amendments to Government Propert Register to allo forProperty Register to allow for s.170 information

• Link GPR and baseline

What’s nextWhat’s next future exhibitions?future exhibitions?What s next What s next –– future exhibitions?future exhibitions?

• Where We Live• Heritage Attractions on

Crown Land• Stories from the Field