THE NUMBERS
TOTAL # SOLD: 74• 38 Sport Tek Sportwick Quarter Zip Pullover• 21 Augusta Long sleeve Performance T-Shirt• 12 Sport Tec Ladies Sport Wick Stretch Half Zip pullover
TOTAL SALES: $1,959.00
TOTAL PROFIT: $370.08
TARGET MARKET
• UW-Madison students aspiring to lead a healthy lifestyle and stay #BadgerFit.
• Any UW graduates who want to maintain a healthy lifestyle after college.
Challenges and how we overcame them
• Trouble marketing and advertising because our product was ‘expensive’• Wholesale price of shirts
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