Auto IQ
The CarBack Device Business Plan
Intelligent Design Consulting
Drivers
• Ross Brawn: Lead Engineer, 18.3%– BSC Electrical Engineering, MBA
Candidate
• Martin Whitmarsh: Engineer, 18.3%– BSC Electrical Engineering, Internship
with Apple
• Ryan Giggs: Engineer, 18.3%– BSC Electrical Engineering, Sole
Proprietor
Driver Wanted: 45%Intelligent Design Consulting
You Have Text...
• Your vehicle is texting...– “Jenny, this is your car, I think I’m
being stolen. Should I stop?”
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How it works?
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The Market
• Every 3.5 minutes a car is stolen• Within 6 – 8 hours your vehicle
has been stripped and shipped• It costs the Canadian economy
$1.2 billion per year• Each year 370,000 car alarms
installed
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The Typical customer
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•Professional•18-35•Tech-savvy•Cares about their car
Strategy
• Primary Strategy: national retail partnerships
• We anticipate new competitors within a few years– There is a product sunset in 5 years
• Other strategy : sell to an auto manufacturer/an auto accessory manufacturer
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This is a Great Product!
• Here’s how we are going to make money ...
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Revenue model
• Low cost and a differentiated product
• Internal Return of 57%• Equity injection of $240,000• Equity Return of 38%• With a price of $150 and cost of
$40 -$60
CarBack is Profitable!
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Competitors
• Technological Competitors– Boomerang: US $799–OnStar: minimum Cdn $25 per
month plus purchase price
CarBack is Different!
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Competitors
• Price Competitors – A comparable but different product
is the car start/car alarm
CarBack is within this price range!
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Distinctions
• Cost Competitiveness• Superior Technology• Owner empowerment– Cell phone alerts– Shut down your vehicle from your
cell– Locate the vehicle
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Conclusion
A steal of a deal!• A superior product• A differentiated product• A cost competitive product• A product that empowers the
driver
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Thank-You!
Are you a Driver?
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Product Brochure
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