Auto IQ

The CarBack Device Business Plan

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Drivers

• Ross Brawn: Lead Engineer, 18.3%– BSC Electrical Engineering, MBA

Candidate

• Martin Whitmarsh: Engineer, 18.3%– BSC Electrical Engineering, Internship

with Apple

• Ryan Giggs: Engineer, 18.3%– BSC Electrical Engineering, Sole

Proprietor

Driver Wanted: 45%Intelligent Design Consulting

You Have Text...

• Your vehicle is texting...– “Jenny, this is your car, I think I’m

being stolen. Should I stop?”

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How it works?

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The Market

• Every 3.5 minutes a car is stolen• Within 6 – 8 hours your vehicle

has been stripped and shipped• It costs the Canadian economy

$1.2 billion per year• Each year 370,000 car alarms

installed

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The Typical customer

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•Professional•18-35•Tech-savvy•Cares about their car

Strategy

• Primary Strategy: national retail partnerships

• We anticipate new competitors within a few years– There is a product sunset in 5 years

• Other strategy : sell to an auto manufacturer/an auto accessory manufacturer

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This is a Great Product!

• Here’s how we are going to make money ...

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Revenue model

• Low cost and a differentiated product

• Internal Return of 57%• Equity injection of $240,000• Equity Return of 38%• With a price of $150 and cost of

$40 -$60

CarBack is Profitable!

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Competitors

• Technological Competitors– Boomerang: US $799–OnStar: minimum Cdn $25 per

month plus purchase price

CarBack is Different!

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Competitors

• Price Competitors – A comparable but different product

is the car start/car alarm

CarBack is within this price range!

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Distinctions

• Cost Competitiveness• Superior Technology• Owner empowerment– Cell phone alerts– Shut down your vehicle from your

cell– Locate the vehicle

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Conclusion

A steal of a deal!• A superior product• A differentiated product• A cost competitive product• A product that empowers the

driver

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Thank-You!

Are you a Driver?

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