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polytechnic unionweb & graphics report | fall 2012
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mission statement table of contents
To create an identifiable brand that engages students, creates change, and fosters community, through the combination of digital, print, and social media marketing.
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mission statement table of contents
social media . . . . . . . . . . . . . . . . . . . 4 facebook analytics . . . . . . . . 5 - 6 social media strategy . . . . . . 7
qr codes . . . . . . . . . . . . . . . . . . . . . . . 8
club hub . . . . . . . . . . . . . . . . . . . . . . . 9
student org infographic . . . . . . . . 10
fall forward . . . . . . . . . . . . . . . . . . . . 11
bike co-op sponsor packet . . . . . . 12 - 13
banner project . . . . . . . . . . . . . . . . . 14 - 15
homecoming float build . . . . . . . . . 16 - 17
project humanities . . . . . . . . . . . . . . 18
unconference . . . . . . . . . . . . . . . . . . . 19
professional development . . . . . . . . 20
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table of contents social media
The ASU Polytechnic Union has both a facebook and twitter. A social media strategy has beendeveloped and is currently being executed.
facebook: 661 likesfacebook.com/ asupolyunion
twitter: 249 followers@ASUPolyUnion
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table of contents social media
facebook analytics social media
facebook analytics: 61.3% male likes38.2% female likesMost likes come from the 18 - 24 age range.
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table of contents facbook analytics continued
Sample of weekly reach 9/28 - 10/23increase in reach with increase in posting.
demographics of reach >
47.6% female52.4% male
18 - 24 age grouphas larger reach
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table of contents facbook analytics continued
social media strategy
Presented a social media strategy that included facebook, twitter, and pinterest to EOSS and CTI leadership.
Set the goal of reaching a 40% increase in likes by December. goal: 568 likes | today: 661 likes
The main idea being:
“ To increase reach & engagement our social media needs to be an interactive info hub. ”
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qr codes club hub
Giant qr codes were placed in the union to gauge interests of students, but also provide them with information.
Got greek has consistently peaked the highest in hits.Below are the monthly hits breakdown.
August
PLAY HERE:20GOT GREEK:23GO DEVILS!:21BE WELL:1LIVE HERE:13?:11
September
PLAY HERE:23GOT GREEK:27GO DEVILS!:21BE WELL:1LIVE HERE:16?:11
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qr codes club hub
student organizations will have activitiesand displays showing what they do
there will be:free food
gamesentertainment
august 23, 4 to 6 pm
join in the festivities in the cooley ballrooms!
student organizations will have activitiesand displays showing what they do
there will be:free foodgamesentertainment
CLUB HUBFall 2012 club hub:
Marketing for club hub included posters, ppts, quarter sheets, social media marketing and word of mouth.
Fall 2012 club hub had a record attendance of 400+.
Got greek has consistently peaked the highest in hits.Below are the monthly hits breakdown.
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student org infographic
Constitution(It’s easy we promise) Advisor Commitment
Letter
Attend Presentation
1Advisor(ASU Staff or Faculty)
from: Advisor
to: Club
Informationsession
ppt
+
+ +
+ =
{
3 ASU Studentsmembers
two friendsyou
WHEN TO START? NOWWHY START? BECAUSE IT’S AWESOMEWHERE? LOOK TO THE RIGHT >>>>
NEW!your
student org!
Visit asu.orgsync.com and click on “OrgSync Sign In” and log in with your ASURITE ID and password.
Is it your first time? Create an OrgSync user profile
Click on “My Orgs” and then “Join an Org”.
Click on “Register a New Organization”.
List your officers + upload a copy of your constitution.
Scan and upload a signed copy of your Advisor Commitment Letter.
Attend a mandatory Information Session. Once the above steps are all complete your registration for 2012-2013 will be approved.
the nitty grittyhow to sign up on orgsync
Start your student org! this looks fun!
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students.asu.edu/clubs
This infographic was created to simplify and promote the process of becoming a registered student organization.
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fall forward leadership conference Logo design concepts are listed below. They were submitted for pan-campus use and logo number one was chosen. Logo number one was used throughout the Fall Forward Leadership Conference marketing materials.
fallforward fal
forwardl
#1 #2 #3
for leadership & social change
save the date!memorial union, tempe campusoctober 6, 2012students.asu.edu/clubs/tempe/fallforward
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bike co-op sponsor packet
students enrolled
bike toschool daily
72,00015,000
} 1=1,000
15on campus bike community houses
A sponsorship packet was created for the Bike co-op that highlights biking at ASU and the opportunity to engage the eco-village.
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bike co-op sponsor packet
why sponsor?
sponsor an on campus shop!
sponsor community outreachprograms!
safety training | group rides | bike maintenance
=15
levels of sponsorship
frame
build kit
complete bike
for more info [email protected]
15,000 daily bike riders
4 on campus bike shops
1,000 annual customers
15 houses in the new on campus
community
platform for community outreach
bike safety
boy scout troops
partners in the eco village focused on sustainability
sponsor the bike district community + shop!
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banner project
2121329-1 - ASU Polytech - Pole BannersQty: 2 ea of 3; Size: 36” x 180”; Material: Vinyl MeshFinishing: 3” Pocket Top and Bottom, Trimmed Sides, Grommets in Pocket (3.25” from each edge)
Front2121329-1-1 - Qty: 2
Back Front2121329-1-2 - Qty: 2
Back Front2121329-1-3 - Qty: 2
Back
The theme of this year’s banner project is make. Whether you are making solutions or just making a new friend. The union is more than just a place to eat.
banner proofs
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banner project
Views of banners both from the east side (pictured left) & west side (pictured below).
note: The palo verde trees are overgrown and obstructing the banners.
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homecoming float build
Thing On Thursday 10/25/2012 | 4:30pm
Student Union
Homecoming Float Build
Homecoming Float BuildDESIGN BUILD+DECORATINGGLITTER PAINT
DESIGN BUILD+DECORATINGGLITTERPAINTThing On Thursday 10/25/2012 | 4:30pm
Student Union
get involved @ technology.asu.edu/thing/float
Thing on Thursdaymarketing 10/25 which was a homecoming float build.
Pictured right is the final piece that went to print. On the next page are photos of the float being built and the final product.
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homecoming float build
photo credit: CTI
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HUMAN IDENTITY IN THE DIGITAL AGE(A PANEL DISCUSSION)
September 12
10:30am-12:00pmSanta Catalina 130
FREE TSHIRTSREFRESHMENTS
Polytechnic Campus
facebook, therefore I am?
Marketing for a Project Humanities event that was held on the polytechnic campus. Posters, quarter sheets, and an evite were created for this event.
The evite is featured below.
project humanities 10/12
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Created a logo design for the first poly unconference. It was created outside of branding standards to show that working outside of the box is sometimes necessary. The logo represents organized chaos, which is the preface of an unconference.
thing on thursday | unconferenceproject humanities 10/12
#polyunconference
thursday september 134pm - 6pm | Cooley Ballrooms
unconference
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table of contents professional development
phoenix design week
social media presentation EOSS
Union Assistant Web and Graphics Coordinator attended the Phoenix Design Week Here & Now conference on September 29&30. Was able to network, while learning more about the industry and local design professionals.
Presented social media strategy to EOSS staff, Union Staff, and Jessi Wilson in PR.
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table of contents professional development
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