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polytechnic unionweb & graphics report | fall 2012

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mission statement table of contents

To create an identifiable brand that engages students, creates change, and fosters community, through the combination of digital, print, and social media marketing.

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mission statement table of contents

social media . . . . . . . . . . . . . . . . . . . 4 facebook analytics . . . . . . . . 5 - 6 social media strategy . . . . . . 7

qr codes . . . . . . . . . . . . . . . . . . . . . . . 8

club hub . . . . . . . . . . . . . . . . . . . . . . . 9

student org infographic . . . . . . . . 10

fall forward . . . . . . . . . . . . . . . . . . . . 11

bike co-op sponsor packet . . . . . . 12 - 13

banner project . . . . . . . . . . . . . . . . . 14 - 15

homecoming float build . . . . . . . . . 16 - 17

project humanities . . . . . . . . . . . . . . 18

unconference . . . . . . . . . . . . . . . . . . . 19

professional development . . . . . . . . 20

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table of contents social media

The ASU Polytechnic Union has both a facebook and twitter. A social media strategy has beendeveloped and is currently being executed.

facebook: 661 likesfacebook.com/ asupolyunion

twitter: 249 followers@ASUPolyUnion

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table of contents social media

facebook analytics social media

facebook analytics: 61.3% male likes38.2% female likesMost likes come from the 18 - 24 age range.

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table of contents facbook analytics continued

Sample of weekly reach 9/28 - 10/23increase in reach with increase in posting.

demographics of reach >

47.6% female52.4% male

18 - 24 age grouphas larger reach

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table of contents facbook analytics continued

social media strategy

Presented a social media strategy that included facebook, twitter, and pinterest to EOSS and CTI leadership.

Set the goal of reaching a 40% increase in likes by December. goal: 568 likes | today: 661 likes

The main idea being:

“ To increase reach & engagement our social media needs to be an interactive info hub. ”

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qr codes club hub

Giant qr codes were placed in the union to gauge interests of students, but also provide them with information.

Got greek has consistently peaked the highest in hits.Below are the monthly hits breakdown.

August

PLAY HERE:20GOT GREEK:23GO DEVILS!:21BE WELL:1LIVE HERE:13?:11

September

PLAY HERE:23GOT GREEK:27GO DEVILS!:21BE WELL:1LIVE HERE:16?:11

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qr codes club hub

student organizations will have activitiesand displays showing what they do

there will be:free food

gamesentertainment

august 23, 4 to 6 pm

join in the festivities in the cooley ballrooms!

student organizations will have activitiesand displays showing what they do

there will be:free foodgamesentertainment

CLUB HUBFall 2012 club hub:

Marketing for club hub included posters, ppts, quarter sheets, social media marketing and word of mouth.

Fall 2012 club hub had a record attendance of 400+.

Got greek has consistently peaked the highest in hits.Below are the monthly hits breakdown.

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student org infographic

Constitution(It’s easy we promise) Advisor Commitment

Letter

Attend Presentation

1Advisor(ASU Staff or Faculty)

from: Advisor

to: Club

Informationsession

ppt

+

+ +

+ =

{

3 ASU Studentsmembers

two friendsyou

WHEN TO START? NOWWHY START? BECAUSE IT’S AWESOMEWHERE? LOOK TO THE RIGHT >>>>

NEW!your

student org!

Visit asu.orgsync.com and click on “OrgSync Sign In” and log in with your ASURITE ID and password.

Is it your first time? Create an OrgSync user profile

Click on “My Orgs” and then “Join an Org”.

Click on “Register a New Organization”.

List your officers + upload a copy of your constitution.

Scan and upload a signed copy of your Advisor Commitment Letter.

Attend a mandatory Information Session. Once the above steps are all complete your registration for 2012-2013 will be approved.

the nitty grittyhow to sign up on orgsync

Start your student org! this looks fun!

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students.asu.edu/clubs

This infographic was created to simplify and promote the process of becoming a registered student organization.

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fall forward leadership conference Logo design concepts are listed below. They were submitted for pan-campus use and logo number one was chosen. Logo number one was used throughout the Fall Forward Leadership Conference marketing materials.

fallforward fal

forwardl

#1 #2 #3

for leadership & social change

save the date!memorial union, tempe campusoctober 6, 2012students.asu.edu/clubs/tempe/fallforward

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bike co-op sponsor packet

students enrolled

bike toschool daily

72,00015,000

} 1=1,000

15on campus bike community houses

A sponsorship packet was created for the Bike co-op that highlights biking at ASU and the opportunity to engage the eco-village.

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bike co-op sponsor packet

why sponsor?

sponsor an on campus shop!

sponsor community outreachprograms!

safety training | group rides | bike maintenance

=15

levels of sponsorship

frame

build kit

complete bike

for more info contactBikePoly@asu.edu

15,000 daily bike riders

4 on campus bike shops

1,000 annual customers

15 houses in the new on campus

community

platform for community outreach

bike safety

boy scout troops

partners in the eco village focused on sustainability

sponsor the bike district community + shop!

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banner project

2121329-1 - ASU Polytech - Pole BannersQty: 2 ea of 3; Size: 36” x 180”; Material: Vinyl MeshFinishing: 3” Pocket Top and Bottom, Trimmed Sides, Grommets in Pocket (3.25” from each edge)

Front2121329-1-1 - Qty: 2

Back Front2121329-1-2 - Qty: 2

Back Front2121329-1-3 - Qty: 2

Back

The theme of this year’s banner project is make. Whether you are making solutions or just making a new friend. The union is more than just a place to eat.

banner proofs

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banner project

Views of banners both from the east side (pictured left) & west side (pictured below).

note: The palo verde trees are overgrown and obstructing the banners.

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homecoming float build

Thing On Thursday 10/25/2012 | 4:30pm

Student Union

Homecoming Float Build

Homecoming Float BuildDESIGN BUILD+DECORATINGGLITTER PAINT

DESIGN BUILD+DECORATINGGLITTERPAINTThing On Thursday 10/25/2012 | 4:30pm

Student Union

get involved @ technology.asu.edu/thing/float

Thing on Thursdaymarketing 10/25 which was a homecoming float build.

Pictured right is the final piece that went to print. On the next page are photos of the float being built and the final product.

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homecoming float build

photo credit: CTI

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HUMAN IDENTITY IN THE DIGITAL AGE(A PANEL DISCUSSION)

September 12

10:30am-12:00pmSanta Catalina 130

FREE TSHIRTSREFRESHMENTS

Polytechnic Campus

facebook, therefore I am?

Marketing for a Project Humanities event that was held on the polytechnic campus. Posters, quarter sheets, and an evite were created for this event.

The evite is featured below.

project humanities 10/12

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Created a logo design for the first poly unconference. It was created outside of branding standards to show that working outside of the box is sometimes necessary. The logo represents organized chaos, which is the preface of an unconference.

thing on thursday | unconferenceproject humanities 10/12

#polyunconference

thursday september 134pm - 6pm | Cooley Ballrooms

unconference

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table of contents professional development

phoenix design week

social media presentation EOSS

Union Assistant Web and Graphics Coordinator attended the Phoenix Design Week Here & Now conference on September 29&30. Was able to network, while learning more about the industry and local design professionals.

Presented social media strategy to EOSS staff, Union Staff, and Jessi Wilson in PR.

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table of contents professional development