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Ernesto DominguezDano Beck, MSW
Adolescent Sexuality ConferenceApril 23, 2012
The New Megaphone: How to Use Social Media to Amplify Your Message
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Ground Rules/Our Assumptions
Take Care of YourselfStep Up Step Back
Ask QuestionsDo Participate
Assumptions
You’ve used social media sites in your personal life
Your organization does not have unlimited funds
You do not have unlimited staff time You are excited to try something new
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Agenda
Ice Breaker
Video
New media tips and tools
Activity
Questions and discussion
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Ice Breaker
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Social Media Revolution
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New media is about communication!
Consider your communication goals and target audience
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Branding
Use your agency name, program name, or a message
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Your Online Voice
Be a human being, have a personality, be authentic, have a sense of humor.
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Facebook: Who Uses It?
As of 2012 there are 750 000 000 active Facebook Users
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Facebook: Who Uses It?
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Facebook: Best Practices
Actively support others’ pages and content
Keep status updates short in length
Post videos and images
Use your “advertising” space
More?
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Facebook: Example Posts
“Syphilis is on the rise among gay and bisexual males.”
“ATTN GAY/BI GUYS: Syphilis is on the rise. It’s easy to get (sigh), but easy to cure (hooray!). Get tested regularly. Be proud, be healthy, & protect your community. Plz repost.”
http://on.fb.me/DOA-7-12
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Facebook: Example Posts
Add another weak and strong example
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Cover Photos/Custom Apps
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Pin A Post
Becomes first post everyone sees
Stays pinned for 7 days
Star A Post
Image take up the whole width of the page
A great way to highlight an event or photo
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Use Milestones
Tell your organizations story, by adding milestones.
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Facebook:
Timeline Photo
Width: 851px
Height: 315px
851px
315
px
Profile Photo
Width: 180px
Height: 180px
(Shows up as 32 X 32 Pixels
in other parts of Facebook)
180
px
180px
EXAMPLE
App Photo
Width: 111px
Height: 74px
Milestone
Width: 843px
Height: 403px7
4px
403
px
843px
111px
EXAMPLE
EXAMPLE
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YouTube:
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YouTube:
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YouTube: Best Practices
Be brief (3 minutes or less)
Be entertaining
Show people’s faces and/or voices
Make your key message clear
Other tips?
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YouTube: Examples
Notepad PSA
Regan Hofmann speaks out
Great American Condom campaign
Direct Dialogue
Respond to Current Events.
Link to your website
Embed In Other Websites
Subscribe
Use Endorsements
Title
Keywords/Tags
Get Donations
Avatar/Colors
Banner
Add URLS
Choose
Top Video
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Texting: Who Does It?
3/4 (72%) of all teens send text messages
The typical text messaging teen sends and receives 50 texts a day
1Pew Internet & American Life Project. http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones/Chapter-2/The-typical-American-teen-who-texts-sends-1500-texts-a-month.aspx
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Texting: Best Practices
Keep messages short
Engage users
Ensure content is readable
Use texts for reminders
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Texting: Examples
Weekly Tip: A healthy sex life includes getting tested AND having good communication. Talk w/ ur partner b4 u have sex. www.Teensource.org Txt stop 2 end
H8 w8ing? Call us 4 an appt!
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Selecting the Right Tool
Tool For sharing Key benefits and uses
Facebook Text, images, and videos
Popular, fosters two-way communication
YouTube Videos Viral messaging, human element
Texting Text Popular, high probability of message receipt
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New Media Resources
Guidance and tips
• CDC Social Media Toolkit1
• Nonprofit Technology Network2
Data
• CDC eHealth Data Briefs3
• Pew Internet & American Life Project4
feel free to add!1http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf2http://www.nten.org/learn/bytopic/social+media3http://www.cdc.gov/healthmarketing/ehm/data-briefs.html 4http://www.pewinternet.org/
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Facebook.com/Prevent.HIV.OR
@Prevent_HIV_OR
Add CHATpdx info…
Opportunities to Connect
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Activity
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Questions / Discussion
Thank you!