HOME SALE STRATEGY

Insert Your Name Here Company Name Title Date

Understanding Your Expectations

What questions do you have about working with a real estate agent?

What are your expectations of your real estate agent?

Strategies for Selling Your Home

1. The Power of Branding

2. Merchandising

3. Promotion

4. Networking

5. Competitive Pricing

6. Negotiating & Closing

1. The Power of Branding

40,000,000 monthly readers

1 in 5 homeowners

1 in 6 adults

1 in 4 women

Nearly

The Power of a Brand

Consumers associate quality with the brand

2. Merchandising

Curb Appeal

Staging

Interior Condition

Access

Elements of Merchandising

Curb Appeal

Many buyers will immediately

eliminate a property from

consideration based on its

drive-by appearance

Keep the lawn manicured

Clear walkways

Trim and maintain landscaping

Rake leaves

Elements of Merchandising

Staging and Interior Condition

“The way you live in your house and the way you sell your house are two different things”

Remove clutter

Put extra furniture in storage

Organize closets and cabinets

Depersonalize décor

For more staging ideas visit bhgrealestate.com/views/video

Elements of Merchandising

Be Ready to Show

Provide easy access

Be flexible for showings

Prospective buyers feel more comfortable if the seller isn’t home

Keep your home neat

3. Promotion

I will promote your home both online and offline to potential buyers and other agents

Online Promotion Where The Consumers Are!

With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home

We Will Market Your Home Online

BHG Drives Traffic to Your Home

Once a home search is conducted on bhgrealestate.com, buyers are directed to my local company’s website

providing all MLS listings available in the area…

Driving More Traffic to Your Home

www.bhg.com

7 million visitors each month have the ability to get to your listing in just two clicks when they visit this site

Helping You Get The Word Out

Advertising

Direct Mail

Flyers

Exclusive Access to Meredith Customers

100 million+ people in Meredith’s subscriber database

The Power of Yard Signs

most commonly used information source

The

3rd

The Power of Open Houses

advertised online & offline Open Houses

Mobilizing Local Agents

In 2011, 87% of all buyers used a real estate agent as a source of information in the purchase of their home. I will mobilize the local agents to show your home:

Entering it in the MLS

Holding Broker Open Houses

Emailing Just Listed notices

Posting on social media sites

Distributing flyers

I will also target agents who are known to work this area in case they have buyers ready to go!

4. Networking & Reach

I have a large sphere of

influence and a worldwide

network of agents behind me

Your buyer could be anywhere

in the world

5. Positioning Your Home

Factors affecting home positioning

1. Location, size, condition and amenities of the house

2. Local market conditions

3. Recently sold properties

Positioning Your Home

Reviewing the market

Recent Sales To show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.

Current Homes on Market To show what buyers will be viewing – your competition. This is important in how we position your home in the market.

6. Negotiation & Closing

When we have an interested buyer who makes an offer, that is when I put my market expertise to work.

6. Negotiation & Closing

I’ll interact with others to manage the package including:

Other agents involved

Attorneys

Property inspectors

Insurance agents

Mortgage representatives

When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every

detail is handled correctly and in the necessary time frame.

My Professional Experience I position myself as your trusted adviser and help you develop a professional team to meet your goals.

My Credentials

Licensed in KS & MO, Part of the NAR, KCRAR and

Heartland MLS.

My Background

6 years combined experience in investment

property, property management, seller and buyer

representation.

Personal

Married to Sara Tinoco, have lived in KC 17 years,

love what I do!

Better Homes and Gardens Real Estate Kansas City Homes

Locally owned, Quality vs. Quantity.

Collectively 175 years of experience.

450 Agents and growing!

Over $1 Billion in Sales Volume in 2012

Plaza Office

THANK YOU