Horror questionnaireSurveys are an ideal way to learn more about an audience, confirming the
demographic that is interested in the genre in question, and revealing more about what they are looking for in a film
Do you like/watch horror films?
YESNO
YES thrilling adrenaline exciting scary engaging escapism suspense
NO Disturbing Nightmares boring Unrealistic Creepy Too scary Unsettling Too gory
Do you watch horror films? AGES of people who
answered yes
12
14
16
18
20
22
24
26
29
0 1 2 3 4 5 6 7
number of respondents
Based on these results, my film will
be a 15 certificate. I think this will also
be more appropriate for gory murder
scenes.
Do you watch horror movies?GENDER
gender of people who answered YES
femalemaleno comment
Which subgenre of horror do you prefer?
Serial k
iller
demon
ic pos
sessi
ongh
osts
monste
rs/su
perna
tural
psych
ologic
al
classi
c horr
orgo
thic
teen t
error
slash
er0123456
The category I decided to use for my film is Serial Killer. After conducting the survey I found out that this was one of the less popular types, which is why my film is not aimed at a mainstream audience.
What do you associate with horror?
I found this image on the internet showing what people think of when they hear ‘horror’. People who responded my questionnaire also gave answers much like the words in the picture. The most
frequent answers were ‘blood’ and ‘death’.
How do you access films?
CinemaDVDNetflixDownloadYouTube
When asked how they watch films, these were the most common answers, so it is important that people can view the film from the comfort of their own home.
How do you discover new films?
posters trailers social media word of mouth
0
1
2
3
4
5
6
7
Because my target audience is young,
social media is the best way to
advertise since people this age are the largest internet
consumers.