Horror questionnaireSurveys are an ideal way to learn more about an audience, confirming the

demographic that is interested in the genre in question, and revealing more about what they are looking for in a film

Do you like/watch horror films?

YESNO

YES thrilling adrenaline exciting scary engaging escapism suspense

NO Disturbing Nightmares boring Unrealistic Creepy Too scary Unsettling Too gory

Do you watch horror films? AGES of people who

answered yes

12

14

16

18

20

22

24

26

29

0 1 2 3 4 5 6 7

number of respondents

Based on these results, my film will

be a 15 certificate. I think this will also

be more appropriate for gory murder

scenes.

Do you watch horror movies?GENDER

gender of people who answered YES

femalemaleno comment

Which subgenre of horror do you prefer?

Serial k

iller

demon

ic pos

sessi

ongh

osts

monste

rs/su

perna

tural

psych

ologic

al

classi

c horr

orgo

thic

teen t

error

slash

er0123456

The category I decided to use for my film is Serial Killer. After conducting the survey I found out that this was one of the less popular types, which is why my film is not aimed at a mainstream audience.

What do you associate with horror?

I found this image on the internet showing what people think of when they hear ‘horror’. People who responded my questionnaire also gave answers much like the words in the picture. The most

frequent answers were ‘blood’ and ‘death’.

How do you access films?

CinemaDVDNetflixDownloadYouTube

When asked how they watch films, these were the most common answers, so it is important that people can view the film from the comfort of their own home.

How do you discover new films?

posters trailers social media word of mouth

0

1

2

3

4

5

6

7

Because my target audience is young,

social media is the best way to

advertise since people this age are the largest internet

consumers.