Download - Apps and APIs for Brands-The New Creative by Oren Michels

AppsAPIs & Syndication

Creativity in the Post-Website Era

Oren MichelsCo-Founder & CEOMashery

#sxswapis

The end of “Interneting”

Wherever, whenever

Web 1.0

Web 2.0

What is creativity?

Generate or recognize ideasalternativespossibilities

solve problemscommunicateentertain

Perspective

New Possibilities

Creativity without Utility

what’s not new?

Be where your customer is

\Utility

what’s new?

Ubiquitous Connectivity

Mobile vs. Portable

Tactile

Location Context

so what do you do?

Repurposing the Internet is not the

Answer

Apps Grant Wishes

App-sized portions

great standalone apps

New models & Interactions

Apps come from APIs

Customer Profiles

Mapping

Media

DataDigital Assets, Such as...

Catalog/Inventory

Data Layer

Logic Layer

Add toCart

Register

Search

LogicThings that Happen, Such as...

Buy

Data Layer

Website

PresentationWhere Things End Up, Such as...

Mobile App

Data Layer

Logic Layer

www.

Data Layer

Logic Layer

www.

Internal developers build web apps accessing data and logic.

Maybe even a mobile appor two...

API Layer

Data Layer

Logic Layer

www.

usa today

• very little traction in website era

• lots of traction in post-website era

who owns location?

mashery/4square

• web 2.0 conference hack

• location owners no longer own/control their location

• crappy beer in circus mashimus lounge

What kind of brand are you?

so creativity has the same goal. just different

tools