Apps and APIs for Brands-The New Creative by Oren Michels
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Transcript of Apps and APIs for Brands-The New Creative by Oren Michels
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AppsAPIs & Syndication
Creativity in the Post-Website Era
Oren MichelsCo-Founder & CEOMashery
#sxswapis
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The end of “Interneting”
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Wherever, whenever
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Web 1.0
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Web 2.0
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What is creativity?
Generate or recognize ideasalternativespossibilities
solve problemscommunicateentertain
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Perspective
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New Possibilities
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New Possibilities
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Creativity without Utility
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what’s not new?
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Be where your customer is
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\Utility
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what’s new?
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Ubiquitous Connectivity
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Mobile vs. Portable
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Tactile
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Tactile
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Location Context
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so what do you do?
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Repurposing the Internet is not the
Answer
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Apps Grant Wishes
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Apps Grant Wishes
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App-sized portions
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great standalone apps
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New models & Interactions
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Apps come from APIs
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Customer Profiles
Mapping
Media
DataDigital Assets, Such as...
Catalog/Inventory
Data Layer
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Logic Layer
Add toCart
Register
Search
LogicThings that Happen, Such as...
Buy
Data Layer
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Website
PresentationWhere Things End Up, Such as...
Mobile App
Data Layer
Logic Layer
www.
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Data Layer
Logic Layer
www.
Internal developers build web apps accessing data and logic.
Maybe even a mobile appor two...
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API Layer
Data Layer
Logic Layer
www.
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usa today
• very little traction in website era
• lots of traction in post-website era
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who owns location?
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mashery/4square
• web 2.0 conference hack
• location owners no longer own/control their location
• crappy beer in circus mashimus lounge
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What kind of brand are you?
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so creativity has the same goal. just different
tools