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PREFACEPreparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I wish
to express my deep sense of gratitude to all those who generously helped
in successful completion of this report by sharing their invaluable time
and knowledge.
It is my proud and previledge to express my deep regards to
Respected HODDr. Pramesh Gautam,Head of Department of Business
Management, SVNIT, SAGAR for allowing me to undertake this
project.I feel extremely exhilarated to have completed this project under
the able and inspiring guidance of MR. CHAITANYA KAUSHAKIYA
she rendered me all possible help me guidance while reviewing the
manuscript in finalising the report.
I also extend my deep regards to my teachers, family members,
friends and all those whose encouragement has infused courage in me to
complete to work successfully.
SAMEER SAHU
MBA 2nd SEM .
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ACKNOWLEDGEMENTPreparing a project of this nature is an arduous task and I was fortunate
enough to get support from a large number o persons. I wish to express my deep
sense of gratitude to all those who generously helped in successful completion of
this report by sharing their invaluable time and knowledge.
It is my proud and previledge to express my deep regards to Respected ,
Head of Department Dr. Pramesh Gautam, Department of Business
Management , SWAMI VIVEKANAND UNI VERSI TY SAGARfor allowing me
to undertake this project.
I feel extremely exhilarated to have completed this project under the able
and inspiring guidance of He rendered me all possible help me guidance while
reviewing the manuscript in finalising the report.
I also extend my deep regards to my teachers , family members , friends and
all those whose encouragement has infused courage in me to complete to work
successfully.
SAMEER SAHU
MBA 2nd SEM .
7/28/2019 Apj Abdul Kalam1
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3
DELCLARATION BY THE CANDIDATEDate :
I declare that the project report titled " A STUDY OF BRAND PERSONALI TY OF
A.P.J. ABDUL KALAM " on Market Segmentation is nay own work conducted under the
supervision of MR. CHAITANYA KAUSHAKI YA Department of Business Management ,
SWAMI VI VEKANAND UNIVERSITY SAGAR To the best of my knowledge the
report does not contain any work , which has been submitted for the award of any degree ,
anywhere.
SAMEER SAHU
MBA 2nd SEM .
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CERTIFICATEThe project report titled " A STUDY OF BRAND PERSONALI TY OF
A.P.J. ABDUL KALAM " been prepared by SAMEER SAHU MBA 2nd
Semester,
under the guidance and supervision of MR. CHAI TANYA KAUSHAKIYA for
the partial fulfillment of the Degree of M.B.A.
Signature of the Signature of the Signature of the
Supervisor Head of the Department Examiner
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CONTENTS
PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
CHAPTERI INTRODUCTION
CHAPTER
II HISTORY
CHAPTERIII ACHIEVEMENT
CHAPTERIV AWARD
CHAPTERV PRICE
CHAPTER
VI WORK
CHAPTERVII DEVELOPMENT
CHAPTERVIII BIBLIOGRAPHY
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A. P. J. Abdul Kalam
A. P. J. Abdul Kalam
11th President of India
In office25 July 200225 July 2007
Prime Minister Atal Bihari Vajpayee
Manmohan Singh
Vice President Bhairon Singh Shekhawat
Preceded by K. R. Narayanan
Succeeded by Pratibha Devisingh Patil
Personal details
Born Avul Pakir Jainulabdeen Abdul Kalam
15 October 1931 (age 81)
Rameswaram, Madras Presidency, British India(now in Tamil Nadu, India)
Alma mater St. Joseph's College, Tiruchirappalli
Madras Institute of TechnologyProfession Professor, Author, scientist, president
Aerospace engineer
Religion Islam
Website abdulkalam.com
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Avul Pakir Jainulabdeen Abdul Kalam pronunction (helpinfo) (born 15
October 1931) usually referred to as Dr. A. P. J. Abdul Kalam, is an Indian
scientist and administrator who served as the 11th President of India from
2002 to 2007. Kalam was born and raised in Rameswaram, Tamil Nadu,
studied physics at the St. Joseph's College, Tiruchirappalli, and aerospace
engineering at the Madras Institute of Technology (MIT), Chennai.
Before his term as President, he worked as an aerospace engineer with
Defence Research and Development Organisation (DRDO) and Indian Space
Research Organisation (ISRO). Kalam is popularly known as the Missile Man of
India for his work on the development ofballistic missile and launch vehicletechnology. He played a pivotal organizational, technical and political role in
India'sPokhran-IInuclear tests in 1998, the first since the original nuclear test
by India in 1974. Some scientific experts have however called Kalam a man
with no authority over nuclear physics but who just carried on the works of
Homi J. Bhabha and Vikram Sarabhai.
Kalam was elected the President of India in 2002, defeating Lakshmi Sahgal
and was supported by both the Indian National Congress and the Bharatiya
Janata Party, the major political parties of India. He is currently a visiting
professor atIndian Institute of Management Ahmedabad and Indian Institute
of Management Indore, Chancellor of the Indian Institute of Space Science and
Technology Thiruvananthapuram, a professor of Aerospace Engineering at
Anna University (Chennai), JSS University (Mysore) and an adjunct/visiting
faculty at many other academic and research institutions across India.
Kalam advocated plans to develop India into a developed nation by 2020 in
his book India 2020. Books authored by him have received considerable
demands in South Korea for the translated versions. He has received several
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prestigious awards, including the Bharat Ratna, India's highest civilian
honour. Kalam is known for his motivational speeches and interaction with
the student community in India. He launched his mission for the youth of the
nation in 2011 called the What Can I Give Movementwith a central theme to
defeatcorruption in India.
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Early life and Education
A. P. J. Abdul Kalam was born on 15 October 1931 in a Tamil Muslim family to
Jainulabdeen, a boat owner and Ashiamma, a housewife, at Rameswaram,
located in the Indian state of Tamil Nadu. He came from a poor background
and started working at an early age to supplement his family's income.[10]
After completing school, Kalam distributed newspapers in order to financially
contribute to his father's income. In his school years, he had average grades,
but was described as a bright and hardworking student who had a strong
desire to learn and spend hours on his studies, especially mathematics.
"I inherited honesty and self-discipline from my father; from my mother, I
inherited faith in goodness and deep kindness as did my three brothers and
sisters."
A quote from Kalam's autobiography
After completing his school education at the Rameshwaram Elementary
School, Kalam went on to attend Saint Joseph's College, Tiruchirappalli, then
affiliated with the University of Madras, from where he graduated in physics
in 1954. Towards the end of the course, he was not enthusiastic about the
subject and would later regret the four years he studied it. He then moved to
Madras in 1955 to study aerospace engineering. While Kalam was working on
a senior class project, the Dean was dissatisfied with the lack of progress and
threatened revoking his scholarship unless the project was finished within the
next two days. He worked tirelessly on his project and met the deadline,impressing the Dean who later said, "I [Dean] was putting you [Kalam] under
stress and asking you to meet a difficult deadline".
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Career as scientist
This was my first stage, in which I learnt leadership from three great
teachersDr. Vikram Sarabhai, Prof. Satish Dhawan and Dr. Brahm Prakash.
This was the time of learning and acquisition of knowledge for me.
Kalam addresses engineering students atIIT Guwahati
In 196364, he visited Nasa's Langley Research Center in Hampton Virginia,
Goddard Space Flight Center in Greenbelt, Maryland and Wallops Flight
Facility situated at Eastern Shore of Virginia. During the period between the
1970s and 1990s, Kalam made an effort to develop the Polar SLV and SLV-III
projects, both of which proved to be success.
Kalam was invited by Raja Ramanna to witness the country's first nuclear test
Smiling Buddha as the representative of TBRL, even though he had not
participated in the development, test site preparation and weapon designing.
In the 1970s, a landmark was achieved by ISRO when the locally builtRohini-1
was launched into space, using the SLV rocket. In the 1970s, Kalam also
directed two projects, namely,Project DevilandProject Valiant, which sought
to develop ballistic missiles from the technology of the successful SLV
programme. Despite the disapproval ofUnion Cabinet, Prime Minister Indira
Gandhi allotted secret funds for these aerospace projects through her
discretionary powers under Kalam's directorship. Kalam played an integral
role convincing the Union Cabinet to conceal the true nature of these classified
aerospace projects. His research and educational leadership brought him
great laurels and prestige in 1980s, which prompted the government to
initiate an advanced missile program under his directorship. Kalam and Dr. V.
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S. Arunachalam, metallurgist and scientific adviser to the Defense Minister,
worked on the suggestion by the then Defense Minister, R. Venkataraman on a
proposal for simultaneous development of a quiver of missiles instead of
taking planned missiles one by one. R Venkatraman was instrumental in
getting the cabinet approval for allocating 388 crore rupees for the mission,
named Integrated Guided Missile Development Program (I.G.M.D.P) and
appointed Kalam as the Chief Executive. Kalam played a major part in
developing many missiles under the mission including Agni, an intermediate
range ballistic missile and Prithvi, the tactical surface-to-surface missile,
although the projects have been criticised for mismanagement and cost andtime overruns. He was the Chief Scientific Adviser to the Prime Minister and
the Secretary of Defence Research and Development Organisation from July
1992 to December 1999. ThePokhran-IInuclear tests were conducted during
this period where he played an intensive political and technological role.
Kalam served as the Chief Project Coordinator, along with R. Chidambaram
during the testing phase. Photos and snapshots of him taken by the media
elevated Kalam as the country's top nuclear scientist.
In 1998, along with cardiologist Dr.Soma Raju, Kalam developed a low cost
Coronary stent. It was named as "Kalam-Raju Stent" honouring them. In 2012,
the duo, designed a rugged tablet PC for health care in rural areas, which was
named as "Kalam-Raju Tablet".
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Books and documentaries
Kalam's writings
Developments in Fluid Mechanics and Space Technology by A. P. J. AbdulKalam and Roddam Narasimha; Indian Academy of Sciences, 1988
India 2020: A Vision for the New Millenniumby A. P. J Abdul Kalam, Y. S.Rajan; New York, 1998.
Wings of Fire: An Autobiography by A. P. J Abdul Kalam, Arun Tiwari;Universities Press, 1999.
Ignited Minds: Unleashing the Power Within India by A. P. J. Abdul Kalam;Viking, 2002.
The Luminous Sparks by A. P. J. Abdul Kalam; Punya Publishing Pvt Ltd,2004.
Mission India by A. P. J. Abdul Kalam, Paintings by Manav Gupta; PenguinBooks, 2005
Inspiring Thoughts by A. P. J. Abdul Kalam; Rajpal & Sons, 2007
Indomitable Spiritby A. P. J. Abdul Kalam; Rajpal and Sons Publishing Envisioning an Empowered Nation by APJ Abdul Kalam with A. Sivathanu
Pillai; Tata McGraw-Hill, New Delhi
You Are Born To Blossom: Take My Journey Beyondby A. P. J Abdul Kalamand Arun Tiwari; Ocean Books, 2011.
Turning Points: A journey through challenges by A. P. J Abdul Kalam;Harper Collins India, 2012.
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Awards and honours
A. P. J. Abdul Kalam's 79th birthday was recognised as World Students' Dayby
United Nations. He has also received honorary doctorates from 40
universities. The Government of India has honoured him with the Padma
Bhushan in 1981 and the Padma Vibhushan in 1990 for his work with ISRO
and DRDO and his role as a scientific advisor to the Government. In 1997,
Kalam received India's highest civilian honour, the Bharat Ratna, for his
immense and valuable contribution to the scientific research and
modernisation of defence technology in India.
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Year of award
or honour
Name of award or honour Awarding organisation
2012 Doctor of Laws (Honoris
Causa)
Simon Fraser University
2011 IEEE Honorary Membership IEEE
2010 Doctor of Engineering University of Waterloo
2009 Hoover Medal ASME Foundation, USA
2009 International von Krmn
Wings Award
California Institute of
Technology, U.S.A
2008 Doctor of Engineering
(Honoris Causa)
Nanyang Technological
University, Singapore
2007 King Charles II Medal Royal Society, U.K
2007 Honorary Doctorate of
Science
University of Wolverhampton,
U.K
2000 Ramanujan Award Alwars Research Centre,
Chennai
1998 Veer Savarkar Award Government of India
1997 Indira Gandhi Award for
National Integration
Government of India
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1997 Bharat Ratna Government of India
1990 Padma Vibhushan Government of India
1981 Padma Bhushan Government of India
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The original specifications for the award called for a circular gold medal, 35
mm in diameter, with the sun and the Hindi legend "Bharat Ratna" above and
a floral wreath below. The reverse was to carry the state emblem and motto. Itwas to be worn around the neck from a white ribbon. This design was altered
after a year.
Bharat Ratna Award
The provision of Bharat Ratna was introduced in 1954. The first ever Indian to
receive this award was the famous scientist, Chandrasekhara Venkata Raman.
Since then, many dignitaries, each a whiz in varied aspects of their career has
received this coveted award.
In fact, our former President, Shri A. P. J Abdul Kalam is also a recipient of this
esteemed honour (1997). There is no written provision that Bharat Ratna
should be awarded to Indian citizens only.
Rajiv Gandhi Khel Ratna Award: It was instituted in 1991-92 by the
government of India to honour individual sportsperson or a sports team
giving the most spectacular and outstanding performance .
Bhart Ratna : It was established by the President of India ,in 2nd january
1954. It is India's highest civilian award ,awarded for the highest degrees of
national service .This service includes artistic, literary scientific achievements
and recognition of public service of the highest order. The Bharat Ratna was
suspended from 19 july 1977 to 26 january 1980.
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Padma Vibhushan: It is the second highest civilian honour of India is given for
exceptional and distinguished service in any field including services rendered
by government servants. It was established on the january 2,1954 by the
president of India. It was suspended from july 13,1977 to january 26,1980.
Padma Bhushan: It is a decoration established on 2 january 1954 by the
president of India . It is the third highest civilian awards is given for
distinguished service of high order in any field including services rendered by
the government servants.
PADMA SHRI: This is an award given by the government of India generally to
Indian citizens to recognize their distinguished contribution in various
spheres of activity including the Arts, Education ,Industry,Literature,
Science,Sports,Social Service and public life. The words "Padna " and "shri" in
Devanagari ,appear above and below the lotus flower.
Nobel Prize: The Nobel Prize was established by 1895 by a Swedish Chemist
Alfred Nobel .It was first awarded in Physics,Chemistry,Physiology or
Medicine , Literature and peace in 1901.An associated prize,The Sveriges
Riksbank Prize in Economic Sciences in Memory of Alfred Nobel was
instituted by Sweden,s central Bank in 1968 and first awarded in 1969.
Jawaharlal Nehru Award: Jawaharlal Nehru Award for International
Understanding is an international award presented by the Government of
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India founded in 1965. This award is presented for their outstanding
contribution to the promotion of international understanding .goodwill and
friendship among peoples of the World .The money for this award is 2.5
million rupees .
Pulitzer prize : The Pulitzer Prize is an american award established by Joseph
Pulitzer and regraded as the highest national honour in Newspaper
journalism ,literary achievements and musical composition .It is administered
by Columbia University in New York City.
Man Booker Prize : The Man Booker Prize for fiction also known in short as
the Booker Prize . It is a literary prize awarded each year for the best original
full-length novel,written in English Language by a citizen of either the
Commonwealth of Nations or Ireland. The most recent recipient of the Booker
Prize is Indian author Aravind Adiga ,for his debut novel The White Tiger.
Dadasaheb Phalke Award: The Dadasaheb Phalke Award is one of the highest
honours which is presented by the Indian Government at the annual National
Film Awards to an artist who has over the years made a significant
contribution to the field of Cinema in his/her field.It was instituted in 1969
the birth centenary year of Dadasaheb Phalke, the father of Indian Cinema.
Vyas Samman : The Vyas Samman is a literary award in India ,first awarded in
1991.It is awarded annually by the K.K Birla Foundation and includes a cash
payment of Rs. 2.5 lakh.
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When Dr Kalam's first major project SLV 3-failed the first time he was almost
shattered. Also, around this time, Kalam's childhood mentor, Jallaluddin, died.
"A part of me too passed away..." said Dr Kalam. But he never thought ofquitting after SLV-3. "I knew that for success, we have to work hard and
persevere." And so, SLV-3 was launched again, this time with success. He drew
strength from philosophy, religion and literature to tide by his professional
setbacks; also a life with few companions. In time, he also learnt to deal with
professional jealousy and uncooperative team members.
Kalam played a pivotal organisational, technical and political role in India's
Pokhran-II nuclear test in 1998, the first since the original nuclear test by
India in 1974. He is chancellor of Indian Institute of Space Science and
Technology (Thiruvanthapuram), a professor at Anna University (Chennai)
and adjunct/visiting faculty at many other academic and research institutions
across India.
Success followed Dr Kalam. Prithvi, Agni, Akash, Trishul and Nag missiles
were huge successes. He was awarded the Padma Bhushan and Bharat Ratna,
and then he became the President of India; one of the few presidents who
have touched the hearts of so many poor children in the country. Because he
also came from a poor background, he knew the power of education in
changing one's future.
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A P J Abdul Kalam also known as Missile Man of India is an Indian scientist
and former president of India. He has developed the ballistic missile and
launch vehicle technology in India and also has great responsibility in
Pokhran 2 nuclear test.
The full name of A P J Abdul Kalam is Avul Pakir Jainulabdeen AbdulKalam.
Abdul Kalam was born in Tamil Nadu on 15 October 1931 in a Muslimfamily. His father was Jainulabdeen (a boat owner) and mother was
Ashiamma (housewife).
Though his grades were average during his school life, he had a greatdesire to learn and study. Belonging to a poor family sometimes he had
to help his fathers and brothers to run the house.
Abdul Kalam
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Kalam was the chief scientist in Aeronautical DevelopmentEstablishment of Defense Research and Development Organization
(DRDO). Later he joined ISRO in 1969. In 2002 he was selected as 11th
president of India.
Abdul Kalam is the first bachelor and scientist who occupied theRashtrapati Bhawan.
He successfully developed project polar SLV (satellite launch vehicle)and SLV 3. Rohini satellite was successfully placed in the near orbit of
earth using SLV 3.
Kalam has a great role in developing missiles Agni and Prithvi. He alsoplayed critical role in Pokhran 2 nuclear test along with R.
Chidambaram.
Abdul Kalam is also known as Peoples President sometime.
Kalam is also popular in youth and he loves to spent times with them. In2003 and 2006 he was nominated for the MTV youth icon of the year
award.
For his work in DRDO and ISRO he has received Padma Bhushan in1981 and the Padma Vibhushan in 1990.
He received Bharat Ratna in 1997.He is the third president in India afterDr. Sarvapali Radhakrishnan (1954) and Dr. Zakir Hussain (1963) who
received Bharat Ratna before becoming president of India.
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In spite of his leading role in the development of Indian nuclear programme,
Kalam has received criticism from many of his peers who claimed that he had
"no authority" over nuclear science. Homi Sethna, a chemical engineer
criticised Kalam claiming that Kalam had no background in publishing articles
in nuclear science, even in nuclear physics. Sethna maintained that Kalam
received his masters degree in aerospace engineering, which is a completely
different discipline from nuclear engineering, and what various universities
awarded him for his achievements had nothing to do with nuclear physics.
Sethna, in his last interview, maintained that in the 1950s, Kalam had failed
advanced physics courses during his college life and quoted "What does heknow (about [nuclear] physics)....?", on the national television. Homi Sethna
also accused Kalam of using his presidency to gain a national stature of a
nuclear scientist.
Others felt that Kalam had never worked in any of the Indian nuclear power
plants and had no role in developing the nuclear weapon which was
completed under Raja Ramanna. Kalam worked as an aerospace engineer in a
SLV project in the 1970s and from the 1980s onwards, as a project director
before he moved to Defence Research and Development Organisation.
In 2008, Indian media questioned his claims about his personal contributions
to missile inventions while working in a classified missile programme. The
media questioned Kalam taking credit of inventing the Agni, Prithvi and
Aakash missile system, while all of these were developed, researched and
designed by a group of scientists headed by Kalam and he was involved in
getting the funds and other logistic tasks. R. N. Agarwal, former director,
Advanced System Laboratory and former Program Director of Agni missile
was considered to be the real architect behind the successful design of Agni
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Missile.[61][62] In his own biography, Kalam credited the development of Agni
missile to Dr. Ram Narayan Agarwal, an alumnus of MIT. For the Prithvi
missile project, he named Col VJ Sundaram as the brain behind this project
and for the Trishul missile, he gave credit to Commander SR Mohan. In 2006,
senior media correspondent Praful Bidwai, in the The Daily Star, wrote that
two aerospace projects, Project Valiant and Project Devil, which were
authorised by former Premier Indira Gandhi under the directorship of A. P. J.
Abdul Kalam, resulted in "total failure". In the 1980s, these projects were
ultimately cancelled by the government under the pressure of the Indian
Army.Kalam was also criticised by civil groups over his stand on the Koodankulam
Nuclear Power Plant, where he supported setting up of the nuclear power
plant and never spoke with the local people. The protesters were hostile to his
visit as they perceived to him to be a pro-nuclear scientist and were
unimpressed by the assurance provided by him on the safety features of the
plant.
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WEBSITE
1.www. Google.com2.www.Abdulkalam.com3.www.Biography.com4.www.Abdulkalam.nic.com
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