API Monetization:Unlock the Value of your Data
Bill Oakes, Director, Product Marketing, API Management
Dana Crane, Senior Product Manager
December 16, 2014
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Agenda
The App Economy
API Monetization Opportunities
Value of Data APIs
Unlocking the Value
API Monetization Best Practices
Monetizing and Exposing Data APIs
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Q&A17
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The Application Economy Enables Monetization
Enable Anything, Everywhere Application Access
OUTSIDE PARTNERS / DIVISIONS
EXTERNAL DEVELOPERS
MOBILE APPS CLOUD SERVICES INTERNET OF THINGS
API ServerData
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API Monetization – The Opportunity
Why the Push to Monetization?
To Extend the Brand
To Extend the Reach
To Actually Make Money
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API Monetization – The Opportunity
Who Pays?
No one
The Developer
The Enterprise (to the developer)
The Customer(to the enterprise and/or developer)
Why the Push to Monetization?
To Extend the Brand
To Extend the Reach
To Actually Make Money
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API Monetization – Extend the Brand
Maps tie to search
Search ties to advertising
Advertising ties to revenue
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API Monetization – Extend the Reach
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API Monetization – Extend the Reach
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API Monetization – Extend the Reach
Consumer sees who has what at the best price
Revenue Share between enterpriseand app developer
Win/win/win
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API Monetization – Actual Revenue
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API Monetization – Actual Revenue
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API Monetization – Actual Revenue
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Data API Types
http://www.programmableweb.com/news/54-data-apis-rapleaf-outside.-and-factual/2012/03/20
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Value of Open Data
http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information
“the value of open data [may be] worth $3 trillion globally”
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Unlocking Value
Segment markets– Actuarial datasets – facilitate targeted marketing
Define new products and services– Transport – routing and logistics apps
Improve the efficiency and effectiveness of operations via benchmarking & facilitating data driven decisions– Utility data – facilitate conservation
– Healthcare data – facilitate efficient, effective treatments
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Enterprise Data
Enterprises often underestimate the value of their own data:
Administrative data: records generated by day-to-day business, i.e., POS receipts, website logs, etc
Reference data: metadata or identifiers shared between and used by many orgs, i.e., product information, charity registrations, or taxi licenses
Aggregate data: show trends over time or highlight differences in geographies or sales, i.e., sales of each product over time across supermarkets
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Barriers to Unlocking Value
Typically a slow process:– IT resources required
– Data abstraction concerns
– Long time to market
Privacy and legal (i.e., data reuse/redistribution) concerns
Sharing proprietary information may reduce competitive advantage
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Best Practices in API Monetization
http://www.slideshare.net/jmusser/j-musser-apibizmodels2013
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Best Practices for Monetizing Data APIs
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• Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them.• Provides a single point for the developer
to discover and consume APIs, including code generation, tutorials, and communities
CA API Management
CA API Developer Portal
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• Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them.• Provides a single point for the developer
to discover and consume APIs, including code generation, tutorials, and communities
CA API Management
CA API Developer Portal CA API Developer Portal-SaaS
• Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model• Simpler to implement – nothing to install,
configure, or deploy• Shorter time to value – just add APIs• More cost effective – OpEx vs CapEx
22 © 2014 CA. ALL RIGHTS RESERVED.
• Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them.• Provides a single point for the developer
to discover and consume APIs, including code generation, tutorials, and communities
CA API Management
CA API Developer Portal CA API Developer Portal-SaaS
• Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model• Simpler to implement – nothing to install,
configure, or deploy• Shorter time to value – just add APIs• More cost effective – OpEx vs CapEx
CA API Gateway• Industry leading API Management solution with full SLA and policy management• Integrates legacy environment with emerging technologies• Military-grade security to ensure data delivery to only the right users on the right devices
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CA API Developer Portal
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Enabling API Monetization
*Weather Underground’s developer site: http://www.wunderground.com/weather/api/d/pricing.html
1) Create a Package
2) Group APIs
4) Monetize
3) Offer raw and/or mediated access to data
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Expose Data Directly to Programmers
Any JDBC-enabled database can be published as an API
1. Select a data source
2. Choose a table
3. Choose a format
4. Choose All metadata
5. Test the connection
6. Publish the API
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Monetize by Modelling your Revenue
Model revenue; then update Portal & billing engine with a single click
One-time registration fees
Monthly Account Plan fees
Monthly API Plan fees
Update Billing Engine & Portal
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Key Value Proposition: Simplify API Discovery
Automatically generate API Catalog entries
Metadata
Link to interactive doc
API public description
Plan Details Monetization Details
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Q & A
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