API Monetization: Unlock the Value of Your Data

API Monetization:Unlock the Value of your Data

Bill Oakes, Director, Product Marketing, API Management

Dana Crane, Senior Product Manager

December 16, 2014

2 © 2014 CA. ALL RIGHTS RESERVED.

Agenda

The App Economy

API Monetization Opportunities

Value of Data APIs

Unlocking the Value

API Monetization Best Practices

Monetizing and Exposing Data APIs

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Q&A17


The Application Economy Enables Monetization

Enable Anything, Everywhere Application Access

OUTSIDE PARTNERS / DIVISIONS

EXTERNAL DEVELOPERS

MOBILE APPS CLOUD SERVICES INTERNET OF THINGS

API ServerData


API Monetization – The Opportunity

Why the Push to Monetization?

To Extend the Brand

To Extend the Reach

To Actually Make Money


API Monetization – The Opportunity

Who Pays?

No one

The Developer

The Enterprise (to the developer)

The Customer(to the enterprise and/or developer)

Why the Push to Monetization?

To Extend the Brand

To Extend the Reach

To Actually Make Money


API Monetization – Extend the Brand

Maps tie to search

Search ties to advertising

Advertising ties to revenue


API Monetization – Extend the Reach



Consumer sees who has what at the best price

Revenue Share between enterpriseand app developer

Win/win/win


API Monetization – Actual Revenue


Data API Types

http://www.programmableweb.com/news/54-data-apis-rapleaf-outside.-and-factual/2012/03/20


Value of Open Data

http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information

“the value of open data [may be] worth $3 trillion globally”


Unlocking Value

Segment markets– Actuarial datasets – facilitate targeted marketing

Define new products and services– Transport – routing and logistics apps

Improve the efficiency and effectiveness of operations via benchmarking & facilitating data driven decisions– Utility data – facilitate conservation

– Healthcare data – facilitate efficient, effective treatments


Enterprise Data

Enterprises often underestimate the value of their own data:

Administrative data: records generated by day-to-day business, i.e., POS receipts, website logs, etc

Reference data: metadata or identifiers shared between and used by many orgs, i.e., product information, charity registrations, or taxi licenses

Aggregate data: show trends over time or highlight differences in geographies or sales, i.e., sales of each product over time across supermarkets


Barriers to Unlocking Value

Typically a slow process:– IT resources required

– Data abstraction concerns

– Long time to market

Privacy and legal (i.e., data reuse/redistribution) concerns

Sharing proprietary information may reduce competitive advantage


Best Practices in API Monetization

http://www.slideshare.net/jmusser/j-musser-apibizmodels2013


Best Practices for Monetizing Data APIs


• Provides a developer management and API lifecycle solution that enables you to securely expose your APIs while providing developers with all the information they need to create applications against them.• Provides a single point for the developer

to discover and consume APIs, including code generation, tutorials, and communities

CA API Management

CA API Developer Portal




CA API Management

CA API Developer Portal CA API Developer Portal-SaaS

• Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model• Simpler to implement – nothing to install,

configure, or deploy• Shorter time to value – just add APIs• More cost effective – OpEx vs CapEx




CA API Management

CA API Developer Portal CA API Developer Portal-SaaS

• Extends the functionality of both the CA API Developer Portal and the CA API Gateway to a SaaS model• Simpler to implement – nothing to install,

configure, or deploy• Shorter time to value – just add APIs• More cost effective – OpEx vs CapEx

CA API Gateway• Industry leading API Management solution with full SLA and policy management• Integrates legacy environment with emerging technologies• Military-grade security to ensure data delivery to only the right users on the right devices


CA API Developer Portal


Enabling API Monetization

*Weather Underground’s developer site: http://www.wunderground.com/weather/api/d/pricing.html

1) Create a Package

2) Group APIs

4) Monetize

3) Offer raw and/or mediated access to data


Expose Data Directly to Programmers

Any JDBC-enabled database can be published as an API

1. Select a data source

2. Choose a table

3. Choose a format

4. Choose All metadata

5. Test the connection

6. Publish the API


Monetize by Modelling your Revenue

Model revenue; then update Portal & billing engine with a single click

One-time registration fees

Monthly Account Plan fees

Monthly API Plan fees

Update Billing Engine & Portal


Key Value Proposition: Simplify API Discovery

Automatically generate API Catalog entries

Metadata

Link to interactive doc

API public description

Plan Details Monetization Details


Q & A


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API Monetization: Unlock the Value of Your Data

Technology

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