#SDAOM
Aaron Carpenter
Developing an Inspirational Brand
Why are stories so powerful? They are how we communicate. how we learn how we make decisions
PODs
PERSONALITY
PROMISE
REASONS TO BELIEVE
POINTS OF PARITYVALUES
PURPOSE
DEFINE YOUR BRAND DNA AND HOW YOU INSPIRE
CLOSING THE LOOP
TNF Digital Ecosystem
THE NORTH FACE 2013 SEARCH DEMAND
Three Things You Can Do to Inspire AND Close the Loop
1) Define inspirational DNA for your brand
2) Use Social Media and CRM to close the loop
3) Analyze the data to keep them coming back
THANK YOU!
QUESTIONS?
Contact Info:
Aaron Carpenter(510) 517-4634
Top Related