2017
SHAHBAZ ATIQUE
STARCOM INFORMATION TEHCNOLOGY
3/21/2017
Analytics in Banking Service
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Contents
S.No Title Page No.
1. Introduction 3
2. Risk and Capital Management 4
3. Core Banking Services (CBS) 4
4. Regularities Pressure 4
5. Fraud Detection 5
6. Customer Profitability 5
7. Overall Decision Making and Growth 5
8. StarBI 6
9. StarBI Dashboard 6
10. Customized Alert and Schedule Reports 6
11. Sample Dashboards 7
12. Starcom Information Technology Limited 8
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Introduction:
The trend toward evidence-based decision making is taking root in commercial,
non-profit, and public sector organizations. Banks have always been high on the
maturity curve for employing business analytics to solve business problems. The
ability to access, analyze, and manage vast volumes of data while rapidly evolving
the Information architecture has long been critical to financial services companies
as they improve business efficiency and their performance.
“Banks rarely have a shortage of risk management expertise, technology and data. The issue
lies in consolidating, understanding and communicating that data, within the company and
externally, to regulators and to the market”
Self Service business intelligence software allows you to Discover Trends, Track KPIs and
Visualize data. Connect to multiple data sources, create and schedule reports, set alerts
and run predictive analytics with drag and drop GUI. As a Self Service BI, it empowers
business users by turning data into actionable insights and enables organizations to
improve on decision making.
BFSI Challenges
Economic Turmoil
Demanding Customers
Regulatory Pressures
Decreasing Profit
Margin
Increasing Transaction
Volumes
High-tech Financial Crimes
Competitive Pressure
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Risk and Capital Management
Credit and behavioural scoring to classify new
or existing customers for credit worthiness
required significant analysis of loan application
data and data from credit bureaus by credit
experts. BI tools can give banks new insights
into their systems, transactions, customers and
environments to help them avoid certain risks.
In addition, these systems have enabled the
institutions to manage their capital and meet
Basel regulatory requirements
Core Banking Services (CBS)
BI tool can help predict customer demand and
product preference by geography and segment,
increase cross selling opportunities; aid in effective
relationship pricing, demand based pricing, better
targeted offerings, better product profitability
analysis and many more. BI tool in commercial
lending can identify credit opportunities, minimize
credit loss and automate paper-intensive and
manual credit analysis process.
Regularities Pressure
When asked to name their greatest business
concern, 68 percent of bank executives cited
regulatory compliance. Many of the Dodd-
Frank Wall Street Reform and Consumer
Protection Act rules took effect in 2014, and
the Volcker Rule came into play in summer
2015. Business intelligence can help banks
gather, organize and analyze data, compile
reports and comply with requirements.
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Fraud Detection
Fraud detection and prevention is
facilitated by analyzing
transactional data and interdicting
an incoming real-time stream of
transactions against a well known
set of patterns. BI technologies
enable correlation of data from
multiple sources or incidents to
determine fraud. The individual
incidents by themselves may not
signal a fraudulent event. An
example of suspicious activity
might occur when a trader consistently sends an email or calls a telephone number within a
few minutes of making a large trade. Adding new data points such as geo-location data can
enhance fraud prevention – an ATM card being used in New York to withdraw cash while
the mobile device of the customer is active in London is an indication of a likely fraudulent
event.
Customer Profitability
BI also gives banks up-to-date information on
their most profitable customers and the banking
choices they make. Banks can use that
information to retain high-value customers,
market the right products to them and decide
which products to invest in for the greatest
return.
Overall Decision Making and Growth
With business intelligence tools, organizations can be efficient, agile, and informed risk
takers. Organizations can streamline operations, looking at all areas to find effective cost
savings. BI ensures qualitative ROI such as improvements in business and process efficiency,
employee productivity, better strategic decision making, customer satisfaction and much
more. Business Intelligence helps companies make informed decisions on strategic issues by
providing crucial information on current and historical performance of the company along
with future trends, expected demands, customer behaviour etc.
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A Comprehensive Enterprise Analytics Suite
StarBI, our flagship analytical product is a powerful BI solution for all you business Reporting
and Dashboarding needs. With our BI solution you can empower your business by turning
data into insights, enabling organizations to improve decision making and add tremendous
value to the organization.
Powerful dashboards can be designed for the decision makers to provide a snapshot of the
organization’s business drivers. From a dashboard, users can then choose to drill down to a
more detailed level of data. The business user can then leave notes on the dashboard item
for further follow-up with his team thus providing an excellent collaboration opportunity.
StarBI Dashboard
With StarBI, information can be shared across the organization. All stakeholders can actively
participate in the information delivery and evolution. Emails, notes and conversations can
be added to objects, and messaging histories are maintained.
Customized Alert and Schedule Reports
The powerful Scheduling Engine of the StarBI Dashboard along with the Alerting Engine
offer customers a very good Performance Monitoring and Governance environment based
on pre-defined KPI’s and thresholds. Email based or SMS based alerts are generated and
the performance scenario and outcomes can be viewed on the Dashboard.
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Sample Dashboards
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Starcom Information Technology Limited Starcom Information Technology Limited, HQ in Bangalore, India is a leading provider of Automated Enterprise Data Management, Master Data Management, Automated Data Quality and Business Intelligence & Predictive Data Analytics Products & Services. We provide solutions mainly to the Banking / Insurance / Telecom Industry and serve them by improving Data Quality and performing customer name and address based data cleansing, standardization and de-duplication. Starcom’s Product Portfolio help financial institutions Reduce risk reduces fraud, comply with industry regulations, improve KYC and grow new revenue opportunities. Retain, grow, and attract customers with timely, holistic, and certifiably accurate data.
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