An Unbelievable Future
Clint Steiner
Sr. Automotive OEM Sales Manager
Where Am I?
1995• Simple use of Lat/Lon
• Outdoor applications
• Handheld consumer devices
History of Navigation
Where Am I On a Map?
1998• Basic mapping features available
• Overlaid users position on a map
• Moved product into the vehicle
History of Navigation
How Do I Get There?
2001 • Limited detailed maps
• Spoke directions and provided routes
• Difficult to use
• Paved the way for the PND explosion
History of Navigation
How Do I Get There? Mass Market
2005
• Simple user interface
• Mass appeal
• Introduced text to speech, traffic and Bluetooth
• Up to date detailed maps
History of Navigation
StreetPilot 7200 / 7500
nüvi 680
StreetPilot c550 / c580nüvi 205 / 255 / 260 / 270
nüvi 350 / 360 / 370 zūmo 450 / 550nüvi 205W / 255W / 260W
nüvi 750 / 760 / 770 / 780
StreetPilot 2820
nüvi 850 / 880
nüvi 5000
How Do I Get There? Mass MarketGarmin Today
Over 20 products in the North America market today!
Today
What is Happening Around Me?
• Connected navigation
• Cell phones with GPS
• Traffic & LBS keep emerging
• Local Search
• Ad based services
• User reporting & probe data
Mercedes Send To Car
iPhone w/GPS
Connected Navigation
Navigation Today
Ad Based Traffic
Connected Lifenüvifone
• Full navigation
• Email, SMS and Internet
• Camera with GeoTagging
• Friend Finder
• Pedestrian navigation
• Connected services
- Local search
- Traffic
- Social networking
- Safety cameras
- People search
Content & MapsNew Potential
• Eco Route
• More content
- City enhanced data
- Pedestrian routing
- Public transit routing
• Map updates
- Quarterly updates
- Lifetime subscriptions
• POIs
- Speed cameras
- Tours by location
Looking Ahead Future of Navigation
• Detailed mapping
- ADAS (Advanced Driver Assistance Systems)
- Lane departure/change
- Road conditions/traffic
- Speed information/warnings
- Truck specific data
• Traffic data
- Probes to provide better coverage
- Historical data
• Connected Car
- On Star, Ford Sync and Hughes
- E911
- Location based service offerings and new business models
- eToll
Products for an Active World