An Unbelievable Future

Clint Steiner

Sr. Automotive OEM Sales Manager

Where Am I?

1995• Simple use of Lat/Lon

• Outdoor applications

• Handheld consumer devices

History of Navigation

Where Am I On a Map?

1998• Basic mapping features available

• Overlaid users position on a map

• Moved product into the vehicle

History of Navigation

How Do I Get There?

2001 • Limited detailed maps

• Spoke directions and provided routes

• Difficult to use

• Paved the way for the PND explosion

History of Navigation

How Do I Get There? Mass Market

2005

• Simple user interface

• Mass appeal

• Introduced text to speech, traffic and Bluetooth

• Up to date detailed maps

History of Navigation

StreetPilot 7200 / 7500

nüvi 680

StreetPilot c550 / c580nüvi 205 / 255 / 260 / 270

nüvi 350 / 360 / 370 zūmo 450 / 550nüvi 205W / 255W / 260W

nüvi 750 / 760 / 770 / 780

StreetPilot 2820

nüvi 850 / 880

nüvi 5000

How Do I Get There? Mass MarketGarmin Today

Over 20 products in the North America market today!

Today

What is Happening Around Me?

• Connected navigation

• Cell phones with GPS

• Traffic & LBS keep emerging

• Local Search

• Ad based services

• User reporting & probe data

Mercedes Send To Car

iPhone w/GPS

Connected Navigation

Navigation Today

Ad Based Traffic

Connected Lifenüvifone

• Full navigation

• Email, SMS and Internet

• Camera with GeoTagging

• Friend Finder

• Pedestrian navigation

• Connected services

- Local search

- Traffic

- Social networking

- Safety cameras

- People search

Content & MapsNew Potential

• Eco Route

• More content

- City enhanced data

- Pedestrian routing

- Public transit routing

• Map updates

- Quarterly updates

- Lifetime subscriptions

• POIs

- Speed cameras

- Tours by location

Looking Ahead Future of Navigation

• Detailed mapping

- ADAS (Advanced Driver Assistance Systems)

- Lane departure/change

- Road conditions/traffic

- Speed information/warnings

- Truck specific data

• Traffic data

- Probes to provide better coverage

- Historical data

• Connected Car

- On Star, Ford Sync and Hughes

- E911

- Location based service offerings and new business models

- eToll

Products for an Active World