#arcindia
Alumni Office – Getting Started
Mr. Deepit Gupta – FuturEd
Ms. Navneet Kaur – The British School
#arcindia
Current Scenario of Alumni Relations
in India
Alumni Associations running independently
No/limited HR & Budget at the institutional office
Institutions look at alumni for fundraising
only
#arcindia
Regular communication with
their alumni.
Has the latest updated data about
their alumni.
The alumni body has a well
defined purpose, role and
operation.
Alumni are engaged with the
school
Benefitting from each other’s
(Alumni) professional network.
Alumni connecting among
themselves.
Alumni contributing back to the
school.
ALUMNI
SCHOOL
#arcindia
Institu
tio
na
l O
ffic
e
Vis
ion
/Mis
sio
n
HR
(S
tud
en
t &
Fa
cu
lty
Te
am
)
Ca
len
da
r o
f a
ctivitie
s
Bu
dg
et
Alumni Affairs Foundation
#arcindia
Vision, Mission and Principles
What does your Alumni Office envision to achieve?
What are the guiding principles of the Alumni
office?
#arcindia
Brown University
“To encourage alumni to participate actively in the Brown
community, to attend events, to volunteer, to create new ways for
alumni to stay connected to Brown, and to contribute to the
greatness of our University”
Vivek High School Alumni Office Vision
“To create a dynamic alumni community, driven by the school’s
philosophy of Knowledge and Integrity, directed towards supporting
the social and intellectual needs of all present and future alumni of
Vivek High School”
Examples of Vision Statements
#arcindia
Budget
Areas of investment
• Setting up of an office at the institution
• HR Expenses
• Events
• Hospitality of visiting Alumni/HR/Student Team
• Investment in Social Media
• Sustainable revenue stream for the office
• Long term ROI
#arcindia
HR for Alumni Office
Another model of employing HR for the alumni office
(with limited resources) includes forming a faculty team
to support various projects of the office along with a
student team for running daily operations.
This Program can be thought of as an Experiential
learning program for the students.
Full Time
Person Student
Team+
#arcindia
Student Team for Alumni Relations
(STAR)
• Work in the Alumni Office on a daily
basis
• Manage the official Alumni Database
•Manage official communication
channels with Alumni
• Plan, organize and execute various
Alumni Engagement programs
• Learn various technical and soft skills
• Have an experiential learning
experience by working in a real time
office
#arcindia
DataIt’s not important who you know, it’s about what you know about who you
know!
Alumni data is the core of any alumni office
Basis to
reach out
Means to
engagement
Data
analytics Value
creation
Importance of Alumni data
Data
#arcindia
Communication to/with alumni
How
WhenWhat
#arcindia
About Alma mater About Alumni About Alumni Office
School
achievements/rankings
Achievements of fellow
alumni
Vision & Mission,
Logo
School events Chapter events Alumni Events
Student laurels Alumni stories Alumni Engagement
Programs
School results Giving Back
Faculty News All other alumni initiatives
What to Communicate?
#arcindia
Digital Media ChannelsF
acebook • Official Alumni
Page
• Updates regarding School achievements
• Batch photographs
• School updates
• Data Campaigns
• Engagement Campaigns
We
bsite • Official alumni
website
• Official mail account
• Album of yesteryears on website
• Alumni Newsletter
• Batch Directory
Lin
kedIn • Professional
networking & connect
• Official group of School
• Assistance in career services & industry interaction with current students
#arcindia
The Essentials
• Data Gathering Project
• Reach out to Alumni Regularly – Alumni Newsletter
• Alumni Events (Focused at all Stakeholders).
• Alumni Engagement Programs : Alumni Talks, Alumni
Mentorship Programs, Apprenticeship Programs
• Eventually, Growth & development of the alma mater
through fundraising campaigns & events
Calendar of Activities
#arcindia
#arcindia
#arcindia
One new thing
Every two weeks
For the first three months
12
3
#arcindia
Focus group sessions
Strategy
Active alumni
Graduating class
Parents
#arcindia
Data
#arcindia
Sync Outlook with CRM system
Source: Institute of Education, University of London
#arcindia
Tie in with school events
• Sports day
• Science fair
• Open days
• School’s milestones
• Virtual events
#arcindiaSource: Douglas Wray, via Instagram
#arcindia
#ThrowBackThursday
Source: Princeton University and Cornell University
#arcindia
Integrate social media to your website
Source: Queen Mary University of London
#arcindia
Source: The British School
#arcindia
Benefits pack
• Discounts on products
and services
• Use of school resources
• Special consideration
for re-admission/
children’s admission
#arcindia
Young alumni giving
#arcindia
Group activity
• What will be your first 3 steps?
• Staffing and volunteers
• Any event(s) in the first 6 months
• What do you hope to achieve at the end of
the first year?
Design your alumni office
#arcindia
Activity
What are your key takeaways?
1.
2.
3.
#arcindia
Top Related