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Alumni Office – Getting Started

Mr. Deepit Gupta – FuturEd

Ms. Navneet Kaur – The British School

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Current Scenario of Alumni Relations

in India

Alumni Associations running independently

No/limited HR & Budget at the institutional office

Institutions look at alumni for fundraising

only

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Regular communication with

their alumni.

Has the latest updated data about

their alumni.

The alumni body has a well

defined purpose, role and

operation.

Alumni are engaged with the

school

Benefitting from each other’s

(Alumni) professional network.

Alumni connecting among

themselves.

Alumni contributing back to the

school.

ALUMNI

SCHOOL

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Institu

tio

na

l O

ffic

e

Vis

ion

/Mis

sio

n

HR

(S

tud

en

t &

Fa

cu

lty

Te

am

)

Ca

len

da

r o

f a

ctivitie

s

Bu

dg

et

Alumni Affairs Foundation

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Vision, Mission and Principles

What does your Alumni Office envision to achieve?

What are the guiding principles of the Alumni

office?

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Brown University

“To encourage alumni to participate actively in the Brown

community, to attend events, to volunteer, to create new ways for

alumni to stay connected to Brown, and to contribute to the

greatness of our University”

Vivek High School Alumni Office Vision

“To create a dynamic alumni community, driven by the school’s

philosophy of Knowledge and Integrity, directed towards supporting

the social and intellectual needs of all present and future alumni of

Vivek High School”

Examples of Vision Statements

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Budget

Areas of investment

• Setting up of an office at the institution

• HR Expenses

• Events

• Hospitality of visiting Alumni/HR/Student Team

• Investment in Social Media

• Sustainable revenue stream for the office

• Long term ROI

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HR for Alumni Office

Another model of employing HR for the alumni office

(with limited resources) includes forming a faculty team

to support various projects of the office along with a

student team for running daily operations.

This Program can be thought of as an Experiential

learning program for the students.

Full Time

Person Student

Team+

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Student Team for Alumni Relations

(STAR)

• Work in the Alumni Office on a daily

basis

• Manage the official Alumni Database

•Manage official communication

channels with Alumni

• Plan, organize and execute various

Alumni Engagement programs

• Learn various technical and soft skills

• Have an experiential learning

experience by working in a real time

office

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DataIt’s not important who you know, it’s about what you know about who you

know!

Alumni data is the core of any alumni office

Basis to

reach out

Means to

engagement

Data

analytics Value

creation

Importance of Alumni data

Data

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Communication to/with alumni

How

WhenWhat

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About Alma mater About Alumni About Alumni Office

School

achievements/rankings

Achievements of fellow

alumni

Vision & Mission,

Logo

School events Chapter events Alumni Events

Student laurels Alumni stories Alumni Engagement

Programs

School results Giving Back

Faculty News All other alumni initiatives

What to Communicate?

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Digital Media ChannelsF

acebook • Official Alumni

Page

• Updates regarding School achievements

• Batch photographs

• School updates

• Data Campaigns

• Engagement Campaigns

We

bsite • Official alumni

website

• Official mail account

• Album of yesteryears on website

• Alumni Newsletter

• Batch Directory

Lin

kedIn • Professional

networking & connect

• Official group of School

• Assistance in career services & industry interaction with current students

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The Essentials

• Data Gathering Project

• Reach out to Alumni Regularly – Alumni Newsletter

• Alumni Events (Focused at all Stakeholders).

• Alumni Engagement Programs : Alumni Talks, Alumni

Mentorship Programs, Apprenticeship Programs

• Eventually, Growth & development of the alma mater

through fundraising campaigns & events

Calendar of Activities

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One new thing

Every two weeks

For the first three months

12

3

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Focus group sessions

Strategy

Active alumni

Graduating class

Parents

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Data

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Sync Outlook with CRM system

Source: Institute of Education, University of London

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Tie in with school events

• Sports day

• Science fair

• Open days

• School’s milestones

• Virtual events

#arcindiaSource: Douglas Wray, via Instagram

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#ThrowBackThursday

Source: Princeton University and Cornell University

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Integrate social media to your website

Source: Queen Mary University of London

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Source: The British School

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Benefits pack

• Discounts on products

and services

• Use of school resources

• Special consideration

for re-admission/

children’s admission

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Young alumni giving

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Group activity

• What will be your first 3 steps?

• Staffing and volunteers

• Any event(s) in the first 6 months

• What do you hope to achieve at the end of

the first year?

Design your alumni office

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Activity

What are your key takeaways?

1.

2.

3.

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