Download - All About Backlinks

On & Off page SEO – Building links to rank in Google

•A backlink is a link from a third-party website to your website

•Google considers these links to be “votes” for a website.

•The more links a website has the more useful, relevant and trustworthy a website is considered to be.

•Google will rank trusted websites higher in its search engine.

•So, incoming links are important, but how do you get them?


Should You Buy Backlinks or Build Them Yourself?

Buying Backlinks

Pros ConsNo time investment Costs money

In the hands of experts No guarantees Question of trust

Building Links Yourself

Pros ConsCheaper in terms of money Are you an expert?

Can you do it effectively Large time investment


Ranking in Google is about;

•On page SEO (content & meta-tags)

•Off page SEO (backlinks)

•If your On-page SEO is not right backlinks will not be so effective.

•If you have on-page SEO right backlinks will improve your ranking


On-page SEO is about meta-tags;

•page titles•headings•descriptions

•Put your primary keyword(s) into your meta-tags

•Create some ‘problem to solution’ content (solve a problem for your prospect)

On page SEO is also about useful, relevant, multi-media content.


What makes a good backlink?

• trust & authority of site giving the link

• context of the link

• actual text used in the link

• pointing to internal pages

Links set within a contextually relevant body of text from trusted authority sites are the most powerful backlinks!

BUT How can you get these types of backlinks?


What makes a good backlink?

• trust & authority of site giving the link

• context of the link

• actual text used in the link

• pointing to internal pages


Where to build links?

•article directories

•web 2.0 sites

•blog networks

•blog comments

•forum profiles

You will get natural links through having good content on your website.


For help & info on link-building please contact;

Robert KeatingLead Generating [email protected]://www.leadgeneratingwebsites.co.ukMob: 07502 386444