All About Backlinks
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On & Off page SEO – Building links to rank in Google •A backlink is a link from a third-party website to your website •Google considers these links to be “votes” for a website. •The more links a website has the more useful, relevant and trustworthy a website is considered to be. •Google will rank trusted websites higher in its search engine. •So, incoming links are important, but how do you get them?
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http://www.leadgeneratingwebsites.co.uk/wordpress-seo/buy-backlinks/This presentation is all about backlinks - what are they, why they are important, how to build effective backlinks and where to get then from!Buy backlinks or build your self?ProsNo time investmentIn the hands of expertsConsCosts moneyNo guaranteesQuestion of trustProsCheaper in terms of moneyConsAre you an expert?Can you do it effectivelyLarge time investmentRanking in Google is about;On page SEOOff page SEOIf your On-page SEO is not right backlinks will not be so effective.If you have on-page SEO right backlinks will improve your rankingOn-page SEO is about meta-tagsPage titles, headings, descriptionsOn page SEO is about relevant contentGo that extra mile taht your competitors will not!What makes a good backlink?trust & authority of site giving the linkcontext of the linkactual text used in the linkpointing to internal pagesWhere to build links?Article directoriesWeb 2.0 sitesBlog networksBlog commentsforum profilesYou will get natural links through having good content on your websiteFor help & info on link-building please contact;Robert KeatingLead Generating [email protected]://www.leadgeneratingwebsites.co.ukMob: 07502 386444
Transcript of All About Backlinks
On & Off page SEO – Building links to rank in Google
•A backlink is a link from a third-party website to your website
•Google considers these links to be “votes” for a website.
•The more links a website has the more useful, relevant and trustworthy a website is considered to be.
•Google will rank trusted websites higher in its search engine.
•So, incoming links are important, but how do you get them?
On & Off page SEO – Building links to rank in Google
Should You Buy Backlinks or Build Them Yourself?
Buying Backlinks
Pros ConsNo time investment Costs money
In the hands of experts No guarantees Question of trust
Building Links Yourself
Pros ConsCheaper in terms of money Are you an expert?
Can you do it effectively Large time investment
On & Off page SEO – Building links to rank in Google
Ranking in Google is about;
•On page SEO (content & meta-tags)
•Off page SEO (backlinks)
•If your On-page SEO is not right backlinks will not be so effective.
•If you have on-page SEO right backlinks will improve your ranking
On & Off page SEO – Building links to rank in Google
On-page SEO is about meta-tags;
•page titles•headings•descriptions
•Put your primary keyword(s) into your meta-tags
•Create some ‘problem to solution’ content (solve a problem for your prospect)
On page SEO is also about useful, relevant, multi-media content.
On & Off page SEO – Building links to rank in Google
What makes a good backlink?
• trust & authority of site giving the link
• context of the link
• actual text used in the link
• pointing to internal pages
Links set within a contextually relevant body of text from trusted authority sites are the most powerful backlinks!
BUT How can you get these types of backlinks?
On & Off page SEO – Building links to rank in Google
What makes a good backlink?
• trust & authority of site giving the link
• context of the link
• actual text used in the link
• pointing to internal pages
On & Off page SEO – Building links to rank in Google
Where to build links?
•article directories
•web 2.0 sites
•blog networks
•blog comments
•forum profiles
You will get natural links through having good content on your website.
On & Off page SEO – Building links to rank in Google
For help & info on link-building please contact;
Robert KeatingLead Generating [email protected]://www.leadgeneratingwebsites.co.ukMob: 07502 386444
