DigiBiz MasterclassCentral Highlands Digital Enterprise (DigiBiz)
About DigiBiz
The Central Highlands Digital Enterprise
project conducts activities branded as DigiBiz.
These training and development activities are
managed through the Centre for eCommerce and
Communications (CeCC) which is located within
Federation University Australia. DigiBiz project
activities are funded through the Australian
Government's Department of Communications.This training session is a collaboration with the City of Ballarat
through Deborah Klein, Arts Project Officer.
Learn more about DigiBiz training activities:
www.digibiz.net.au
Opportunity and potential of broadband technology
Enhanced productivity and global competitiveness
Transformative –TeleHealth- education -services- precision agriculture
Broadband benefits
Booming demand for data
International competitiveness
Productivity efficiencies
Enabling a more inclusive Australia
Busting the ‘tyranny of distance’ for rural and regional Australia
Social Media - source of venture capital - reducing social isolation
Online resources and tools - www.digitalbusiness.gov.au
Benefits of Broadband Technology
At the end of this training session you will:
◻ Understand online business management tools
◻ Understand the principles of measuring success with Analytics
◻ Have an understanding of Search Engine Marketing (SEM)
◻ Identify areas ways to implement social media strategies
Learning Outcomes
◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’
◻ Includes:
⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player
⬜ Online advertising
⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull
Marketing (Inbound Marketing) strategy.
⬜ Analytics - Using data to optimise and improve your marketing campaigns
◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community
groups
Covering previous sessions - What is eMarketing?
The marketing mix has been disrupted since the uptake of digital marketing channels
◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...
◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...
◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...
◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...
Marketing Mix - 4 P’s
Inbound/outbound Marketing
Pull and Push Marketing
(Integrated Mktg Comms)
Combining the two
Push and Pull Marketing
(Integrated Mktg Comms)
How can I use technology to benefit my business?
Customer Relationship Management (CRM)
Cloud Technology
File sharing/collaboration
Accounting applications (Xero)
Content Management
Content Management Systems (CMS)
Continent Discovery/Curating
Analytics
Digital Marketing
Online Business Management
CRM
Enables you to manage the details of your customers
Perform automation tasks and prioritise work
Manage and follow up on sales tasks
Customer Relationship Management
https://www.zoho.com/crm
https://www.insightly.com
File sharing
Dropbox
Google Drive
Accounting
Xero
Cloud Technology
Dropbox
www.dropbox.com
Most popular tool for file sharing
You can give other people access to
files and folders you create
No need to send large files via email
Also has a paid plan for business -
collaboration tools
Google Drive
https://drive.google.com
⬜Allows for collaboration with
‘team members’ you can work
together in real time.
⬜Auto saves - no losing data if
computer/device crashes
⬜Integrates with other Google
Apps - docs/spread
sheets/Google Hangouts/Video
meetings.
Login anywhere to manage
financials
Simple to use
Integrates with many other
web-based applications
Has become the choice for
many accounting firms
Xero Accounting
https://www.xero.com/au
Content Management Systems (CMS)
Websites
Blogs
ArtsAtlas
Finding content for ideas, to share, to engage with…
Visually
BuzzSumo
Content Management
Websites
WordPress – www.wordpress.org
Joomla – www.joomla.org
Business Catalyst – www.businesscatalyst.com
eCommerce
Shopify – www.shopify.com
Blogging
Blogger – www.blogger.com
WordPress – www.wordpress.com
CMS
http://www.artsatlas.com.au
Built with WordPress
Visually - http://visual.ly
BuzzSumo - https://app.buzzsumo.com/top-content
A great way to share your content, artwork, ideas…
Finding Content
Hootsuite
Social Analytics
Twitter Analytics
Facebook Insights
Analytics
Analytics - measuring success
Google Analytics - https://www.google.com/analytics/
Search Engine Marketing (SEM) - https://adwords.google.com
Analytics
Social Media
Arts
Behance
Digital Marketing
Social Media Image Resize Tool
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images
This resource came from a tweet via Agribusiness.
Social media really is ‘mainstream’ these days.
Social image sizeshttps://docs.google.com/spreadsheets/d/1IpTYTTMJLcSXcPDtW9zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246499
Social Media Guides
http://findguidelin.es
Social Media Image Tools
Let’s look at:
◻ Images and links
◻ Using Facebook Insights
◻ #Hashtags
◻ New Analytics Platform
Blogs
◻ Creating titles
Driving Traffic with Social Media
Bit.ly (Social Bookmark)
◻ Great for tracking clicks
◻ Great for driving traffic to your site
◻ Not good for traffic, however some
creative ways to boost awareness.
Mailchimp - High engagement
DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni
@ElliottDigital
@DigibizVictoria
@CeRDI_FedUni
@chri5elliott
vine.co/Chris.Elliott
Contact
W: digibiz.net.au
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