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PRESENTATION ON
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Visual Merchandising
Window Display In-store Layout
By:- Sahil Raj Rajesh
Gangwal Radhika
Dubey Tushar
Ganguly
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OVERVIEW OF THE BRAND
Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008
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Company Leadership:- Founder: Adolf Dassler
CEO: Eric Stamminger
Chairman: Igor Landau
Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08)
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Adidas in India
1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - Sachin Tendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India.
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Brand Equity
38.14
33.9
21.19
6.78
0
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10
15
20
25
30
35
40
Nike adidas Reebok Others
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Market Share
22.9425.29
28.24
7.65
2.35
13.53
0
5
10
15
20
25
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Nike adidas Reebok Power Puma Others
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STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers,
Image Drivers. Behavioral: Gym Regular, Athletes
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In-store Display:
Product placements Color blocking Size blocking Vertical product placement
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Contd..
Color Blocking Horizontal Blocking
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Contd..
Horizontal placement of accessories vertically
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Horizontal Color Blocking
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Window Displays:Open Window
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Parallel to walk display
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Thank You