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PRESENTATION ON

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Visual Merchandising

Window Display In-store Layout

By:- Sahil Raj Rajesh

Gangwal Radhika

Dubey Tushar

Ganguly

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OVERVIEW OF THE BRAND

Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008

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Company Leadership:- Founder: Adolf Dassler

CEO: Eric Stamminger

Chairman: Igor Landau

Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08)

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Adidas in India

1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - Sachin Tendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India.

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Brand Equity

38.14

33.9

21.19

6.78

0

5

10

15

20

25

30

35

40

Nike adidas Reebok Others

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Market Share

22.9425.29

28.24

7.65

2.35

13.53

0

5

10

15

20

25

30

Nike adidas Reebok Power Puma Others

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STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers,

Image Drivers. Behavioral: Gym Regular, Athletes

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In-store Display:

Product placements Color blocking Size blocking Vertical product placement

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Contd..

Color Blocking Horizontal Blocking

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Contd..

Horizontal placement of accessories vertically

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Horizontal Color Blocking

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Window Displays:Open Window

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Parallel to walk display

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Thank You