Crowdsourcing the Way to Better Print Marketing

What is Crowdsourcing

Bob StewartCommunity Evangelist@activebob

Presenter

Idea Factory

You Guys and GalsActiveRain Community@activerain

Does Print Really Work Still?

80%+ of people go online to find listings

But Where Do Sellers Go to Find

an Agent?

We All Use These......

Signs Are Print Marketing

53% Used Yard Sign during Information gathering process

http://activerain.com/blogsview/3738629/print-marketing-what-works-

Anita ClarkWarner Robbins GA

Your Flyer is Print Marketing

77% of first-time buyers drove by a home viewed online

http://activerain.com/blogsview/3733945/print-marketing-is-it-a-waste-of-paper-

Debbie ReynoldsClarksville TN

Does Your Business Card ‘Pop!’?

http://activerain.com/blogsview/3725840/best-print-campaign-of-allhttp://activerain.com/blogsview/3725762/3-creative-custom-business-card-ideas

Richie Allan NaggarRiverside CA

Kathy SchoweLa Quinta CA

What We Really Think of as Print

Marketing

Consistency

http://activerain.com/blogsview/3733277/how-print-advertising-works-for-me

Chris Ann ClelandBristow VA

Fertilizing the ‘Garden’

http://activerain.com/blogsview/3738813/raleigh-real-estate-doing-business-by-referral

Dianne GoodeRaleigh NC

Know the Farm(10% turnover per year)

http://activerain.com/blogsview/3724277/print-campaigns

Get Involved

Rick SnowEl Paso TX

Combine ‘Touches’ with Print Marketing

http://activerain.com/blogsview/3739445/amplify-the-results-of-your-print-marketing-strategy

Brad KornKansas City MO

A Great Place to Drive Them

You Need a Website

http://activerain.com/blogsview/3728963/without-a-great-website-print-means-nothing-

Dorie DillardAustin TX

Find a Niche

http://activerain.com/blogsview/3722656/35-years-of-making-my-phone-ring-because-of-print-advertising

Barbara TodaroFranklin MA

USPS

Every Door Direct Mail

http://activerain.com/blogsview/3722196/every-door-mailers-for-direct-mail-best-buy-in-town-http://activerain.com/blogsview/3729704/my-first-print-marketing-campaign-ever-http://activerain.com/blogsview/3728517/print-campaigns-are-not-about-the-print

Market Leader Pro

Buy Lists Based on:

AreaIncome

Homeowner/RenterLength of Residence

Estimated Home ValueAge

Lifestyle DataPolitical Affiliation

What Kind of Things Should You Send

Just Listed

Just Sold

http://activerain.com/blogsview/3723521/postcards-for-new-listings-and-just-sold-listings-reap-benefits

Bette ‘Bet’ GottwaldCamp Hill PA

Potential Call to Action

Get notified every time a new listing hits the market in ____

See What Your House Might Sell For

Get a Flyer for this Property Texted to You

Get a Free Valuation on Your Home

Market Statistics

*make sure it highlights your expertise

Recent Sales

Clear Call to Action

Text to Lead

http://activerain.com/blogsview/3738282/you-are-cordially-invited-to-the-marriage

Andrea SwiedlerNew Milford CT

Clear Call to Action

‘Free Home Valuation’

http://activerain.com/blogsview/3722302/consumers-deserve-the-full-media-assault-about-you

Mark HoranSaint Cloud FL

Writing Targeted Letters to Potential

Sellers

http://activerain.com/blogsview/3739327/print-marketing-campaign-yes-it-does-make-my-phone-ring-

Judi BarrettIdabel OK

Sending Information about a Potential

Buyer

http://activerain.com/blogsview/3725017/using-a-print-campaign-to-enhance-your-business

Joan CoxDenver CO

Questions?