A CONTEMPORARY VISION FOR THE FORMER GRANADA CINEMA, WALTHAMSTOW Reinventing an extraordinary heritage to create 21st century entertainment in an Olympic borough.

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A CONTEMPORARY VISION FOR THE FORMER GRANADA CINEMA, WALTHAMSTOW

‘Soho Theatre is a powerful comedy venue, now known internationally as the place for comedians to perform in London. I have performed there many times, often trying out new work. Their plans for a larger venue at the former Granada are very positive and, from a performer’s perspective, it makes all the difference that the people running it have a passion for performance in general and comedy in particular. My first ever gig in London was at a small club in Walthamstow and it would be a fine idea to be able to return to Walthamstow and play one of the newest venues in London.”’

Eddie Izzard

A vision rooted in the local community that unites the ambitions of local businesses, the local authority policies of the Mayor of London, Arts Council England, political parties and the people of Waltham Forest; this project has successfully engaged leading cultural organisations and architects to create a viable and compelling vision for the future of this historic building.

Waltham Forest Cinema Trust and Soho Theatre

CONTENTS1 Our vision2 The team 3 Heritage4 Future programme5 Architectural plans6 What do local people want? 7 Finance

Front Cover: The former Granada Cinema © McGuffin and Cinema Theatre Association.Opposite page: Main auditorium of the former Granada Cinema © Cinema Theatre Association.This page: The former Granada Cinema welcomes comedy © Cinema Theatre Association

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OUR VISION

Our vision is to create an iconic cultural venue with a programme that is contemporary, inclusive and respectful of this building’s remarkable heritage

Our vision will:

• bringanaudiencetoWalthamstowfromacross London and beyond;• createahighqualityculturalofferinaBoroughwith limited provision;• beadriverforeconomicregenerationworking alongside the planned multiplex and other local businesses to have a transformative effect on Hoe Street.

Wewillworkwiththeverybestpeopletocreatea 21st Century version of the original cine-variety theatre. The programme and activities will include:

n live comedy, performance and special events in the restored main auditorium with 1,000 capactiy;

n live streaming of major cultural and sporting events;

n ayearroundbespokecinemaprogrammewith three new screens specialising in independent films;

n an independent restaurant and bar catering for the local community and visiting audiences;

n space for education, talent development and heritage projects.

THE TEAM

Subject to further discussion and detail, the current team includes:

Waltham Forest Cinema TrustThe Trust’s founding directors are rooted in the local community. They have excellent fundraising experience andatrackrecordofdeliveringsimilarprojects.

Soho Theatre One of the capital’s most successful cultural venues, Soho Theatre runs a vibrant comedy and theatre programme, and has successfully delivered an £11 million capital project.

Curzon London’s leading independent cinema company will programmethreecinemascreensequippedwiththe latest digital technology.

Royal Shakespeare Company Oneoftheworld’sbestknowntheatrecompany’salreadyworkwithinWalthamForestandplantodevelopmoreworkforyoungpeopleandschoolsintheborough.

Blonde to Black PicturesSadie Frost’s film production company with partner Emma Comley, will develop new film projects, nurture new talent and foster collaborations.

Ian Ritchie CBEOne of the UK’s leading architects with more than 60 awards, is leading the design team to restore the building.

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Soho Theatre is London’s most vibrant venue for new writing, comedy and cabaret.

It brings audiences of over 130,000 a year through its doors as well as reachingmanymorepeoplethroughpresentingworkattheEdinburghFestival and elsewhere, and through developing projects such as its partnervenueinBangalore,India,andadigitalarmtoprovideonlinecontent.

It owns the freehold for its building in the heart of the West End from which it runs three performance spaces and a bar. This opened 12 years ago after an £11m capital project which combined Lottery funding with private finance and philanthropic giving to create a mixed use residential, entertainment and catering operation.

It currently operates through two companies: Soho Theatre, a registered charity fundedbyArtsCouncilEngland;andSohoTheatreBar,acommercialtradingsubsidiary which runs the cabaret performance space and busy bar.

SohoTheatrehasadistinguishedBoardofTrusteeswhichischairedbyNicholasAllott,ManagingDirectoroftheCameronMackintoshGroupofCompanies. Its Artistic Director is Steve Marmion, one of the UK’s most excitingtheatredirectors,andExecutiveDirectorisMarkGodfrey,whoranSoho’s capital project and has extensive theatre management experience.

SohoTheatreisaleadingplayerinthefast-growingcomedymarket.Itsprogrammeiscarefullycuratedandmakesitoneofthemostprestigiousvenues in the country with extensive contacts across the comedy industry in the UK and internationally. It presents the biggest stars alongside emerging names and regularly travels to the comedy festivals in Edinburgh, Montreal andMelbourne,presentingworkthereandseekingoutthebestnewtalent.

Waltham Forest Cinema Trust is a local company formed in December 2010. Its aims are to purchase, restore and re-open the former Granada cinema in Hoe Street, Walthamstow to the general public. It is a company limited by guarantee and a registered charity (no.1144168).

Registered in Waltham Forest, the Trust’s founding directors have strong linkstothelocalcommunity,excellentfundraisingexperienceandatrackrecord of delivering similar projects.

Inspired by the Locum Consulting report in summer 2010, the Trust’s founderslookedafreshathowavenueonthatscalecouldoperatetodaywhen most cinemas have smaller capacities, modern facilities and are multi-screen.Theprogrammemixgaveananswerwhich,infact,harkedbacktothevenue’sheyday.

ByApril2011theTrusthadproducedadocumentoutliningtheirvision.Ata time when public funding is extremely scarce, both Arts Council England andWalthamForestCouncilfoundthiscompellingenoughtotakethenecessary leap of faith to fund the next stage to test feasibility.

This led to the appointment of Ian Ritchie Architects to create the scheme, and a highly experienced team of arts consultant and industry experts toassessthebusinessmodel.TheconsultancyteamareBryanSavery;RichardOyarzabal;GrahamDevlinOBE;andSueStorr.

The Trust is chaired by former MP Neil Gerrard and includes local residents JamesAtkinson,DevelopmentDirectorSohoTheatre;MarkGodfrey,ExecutiveDirector,SohoTheatre;BillHodgson,McGuffinFilmSociety;RoxanaSilbert,ArtisticDirector,BirminghamRep;andTobyStone,greatnephewofSidneyBernstein,thefounderofGranadaCinemaChain.

WALTHAM FOREST CINEMA TRUST

SOHO THEATRE

Soho Theatre and its cabaret bar.

Granada Cinema in its heyday and in its disused state.

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The RSC is one of the world’s best known theatre companies.

ItsmissionistoconnectpeoplewithShakespeareandproducebold,ambitiousworkwithlivingwriters,actorsandartists.

BasedinStratford-upon-Avon,hometotheRoyalShakespeareandSwanTheatres (reopened in 2010 after a £112.8m transformation to bring actors and audiences closer together), the RSC also plays regularly in London, Newcastle and on tour around the UK and across the world. During 2012, theRSCproducedtheWorldShakespeareFestivalaspartoftheCulturalOlympiad.

Thecompanyalsorunsamuch-admirededucationprogramme,workingwithteacherstoinspirealife-longloveofShakespeareinyoungpeopleandruneventsforeveryonetoexploreandparticipateinitswork.TheRSCwouldliketoextendtheseeventsandactivitiestomorepeopleinEastLondon.ThroughpartneringwithorganisationsliketheRSC,wecanbringexcellent arts education provision to Waltham Forest and broaden the opportunities available to local people.

Curzon Cinemas is London’s leading independent cinema chain.

WorkingwithCurzonCinemaswecouldrunacinemaprogrammefromthe venue’s three digital screens with a total capacity of 350.

Curzon is London’s leading independent cinema chain. They celebrated their 75th anniversary in 2009 and currently operate six venues across the capital – Curzon Mayfair, Soho, Renoir, Chelsea , Richmond and hmvcurzon in Wimledon. Their flagship venue in Soho is the UK’s busiest independent cinema and regularly hosts director Q&A sessions, documentary events and much more; it was also voted London’s Number One cinema by Time Out readers.

In Wimbledon, they have successfully run their distinctive brand of programming within the HMV store, alongside a nearby multiplex cinema, inaflourishingventurewhichhasincreasedtheoveralllocalmarketforcinema.

CurzonalsoprogrammesthefilmstrandsinBridportArtsCentre, TheBrewhouseinTaunton,TheHawthinCrawleyandTheWatermark in Ivybridge, Devon.

CURZON CINEMAS

ROYAL SHAKESPEARE COMPANY

The Swan Theatre, RSC in Stratford Upon Avon.An RSC young people’s theatreworkshop©RSC.

Curzon Cinema, Soho exteriorThe bar at Curzon Cinema, Soho© Curzon Cimema

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Established in 1981, Ian Ritchie Architects has an international reputation for outstanding architecture, intelligent environmental and sustainable design and technical innovation.

Ian Ritchie was elected a Royal Academician in 1998, and RA Professor of Architecture in 2004. He created Ian Ritchie Architects in London and Rice Francis Ritchie (RFR) design engineers in Paris.

The practice specialises in performance spaces having designed award winningtheatresforhigh-profileclients,includingtheRoyalShakespeareCompany and Plymouth Theatre Royal.

His practice has also helped realise major architecture, structures and sculpture throughout Europe, including the Reina Sofia Museum of Modern Art in Madrid, the Louvre Sculpture Courts and Pyramids, the Leipzig Glass Hall, French electricity pylons, The Spire - Ireland’s national monument and the RSC Courtyard Theatre.

His architectural practice has received 60 national and international awards, been shortlisted four times for the Stirling Prize and he was the first foreign architect to receive the French Academie d’Architecture Grand Silver Medal for Innovation.

Sadie Frost and her business partner Emma Comley’s production company Blonde to Black Pictures will work with the venue to develop new film projects, nurture new talent and foster creative collaborations.

As an actress Sadie has performed on stage and in over 20 films which includedworkingwithFrancisFordCoppola.Inthemidninetiessheformed Natural Nylon with Jude Law, Ewan McGregor, Sean Pertwee, JonnyLeeMillerandBradleyAdams.ThecompanyproducedeXistenZ, directed by renowned writer director David Chronenberg, which was followed by Nora, XX/XY, Owning Mahowny and To Kill a King.

Later Sadie produced the short film Come What May with Rhys Ifans and the fashion film Enchantment with Helena Christensen and Liberty Ross, then directing her own short film Mrs Olsen. She co-produced Love, Honour and Obey starring Jude Law and Ray Winston, and Sky Captain starring Jude Law, Gwyneth Paltrow and Angelina Jolie.

MostrecentlySadiehasbeenworkingwithherco-writerLucieBaratonnewpictures Hippy Kids and Dirty Hair which will go into production later this year. WithEmmaComleytheirproductioncompanyBlondeToBlackPictureshasaslate of five films, two of them going into pre-production this year.

Sadie writes for three women’s magazines and has two fashion companies – the successful Floozie and Iris and Edie. Her fashion label Frostfrench receivedEllestyleawardforbestdesigner.Shealsohasaskincarerangelaunching next year called Palm Springs.

BLONDE TO BLACK PICTURES

IAN RITCHIE ARCHITECTS

‘It’s not often that architects exceed expectations - if only because most clients’ hopes are often unreasonably high. Our hopes were exactly that - and we got more, and better, than we bargained for, on time and on budget. Watching the first public performance from the furthest seat was proof that we had achieved our aims for our audience, in a splendid and charismatic setting.’

Sir Christopher Bland on Ian Ritchie Architects FormerchairmanofBBCandBT,retiredchairmanofRSC

Ian Ritchie An Ian Ritchie Architects design © IRAL

Sadie Frost at the press night of Touched at Soho Theatre with guests Kate Moss and Ronnie Wood © Dan Wooller

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‘The UK is a nation of film lovers with a proud film heritage. Many older cinemas across the country have been successfully restored and revived, and are thriving in the digital age. We need to cherish our cultural and sporting institutions, both of which share the ability to bring together diverse communities, to create opportunity and to develop new talent. These plans give the former Granada the means to do exactly that and they have my full support.’

Heather Rabbatts CBE Director of the Football Association, Trustee of the Royal Opera House & former board member of the UK Film Council

HERITAGE

The former Granada Cinema in Walthamstow is a Grade II* listed building in recognition of its architectural and cultural significance. It is one of the finest cinemasofitskindintheUK,andoneofthefewremainingcinemasthathasthe potential to be renovated and returned to wider public use as a heritage asset and viable entertainment and cinema venue – the purpose for which it was originally designed.

BuiltaspartoftheGranadaempirebySidneyBernstein,tothedesignofCecil Massey with fine Art Deco and Moorish style, the interiors were by celebratedRussianstagedesignerTheodoreKomisarjevsky.Italsohousesthe only example of a Christie organ which is still in it’s original setting.

The former Granada Cinema, and its predecessors on the site, mean that 186 Hoe Street has been important to the people of Walthamstow as a place of entertainment since 1887. It has been an important social focus for the community for over a century.

The building has always served as more than just a cinema. In its heyday, the venuehostedconcertsbyTheBeatles,TheRollingStones,DukeEllington,JohnnyCashandothers–hugestarswhohadcrowdsqueuingdownHoeStreet to get in. It featured a restaurant and hosted a regular Christmas season panto.

We believe this heritage should be cherished – and as much as this project is about finding a sustainable future for this building, it is also about re-connecting withitspast.Walthamstowresidentsgoingbackseveralgenerationshavememories of attending the former Granada Cinema. This project will enable them to once again enjoy this important part of their heritage and celebrate it. It will help explain the significance of this building, and the wider community in which it was built and operated, to a new generation.

WewillworkwithEnglishHeritageandexpertconservationiststorestorethegloriousoriginalfeaturesofthebuilding,enablinglocalpeopletogainskillsand learn about restoring historic buildings throughout the process.

WewillworkwiththeBritishFilmInstituteandotherfilmindustryandheritageorganisations to create interactive displays based on the building and other archive materials, and facilitate interpretation and learning opportunities. We will reconfirm this building at the heart of its community, and broaden access to people from further afield through digitisation of the archive, organised tours and lectures.

Wewillensurethatitisnotjustticketbuyersthatbenefitfromarestoredvenue, but that local people and the wider community can access, and benefit from, the building throughout the year.

We hope to create new special moments in the history of this glorious building, by respecting its best traditions while bringing the building into the 21st century.

Main auditorium of the former Granada Cinema © Press Association

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FUTURE PROGRAMME...

...HERE IN WALTHAMSTOW

Imagine a stunning art deco building at the centre of its community with thrilling live performances, year round cinema and an innovative education programme.

The strength of the team assembled here will ensure a programme of ahighqualityandbroadrange.Thiswillbeavenuewhichbalancescuratorial decisions with financial considerations to ensure the right mixofrisk,profile,audiencedevelopmentandartisticmerit.

This will be a local venue with a national profile - a venue that serves its community while attracting international names and events.

LIVE:

Alongside its role as a leading venue for comedy, the auditorium will beabletohostandpresentabroadrangeofwork.

This will vary from headline comedy acts recording a DVD to big name bands wanting a more intimate space to launch a stadium tour. It could be livestreamingofmajorculturalorsportingevents–thinktheOlympicsortheMetropolitanOperalivefromNewYork.Itcouldrearadicalhip-hopversionofaShakespeareorthefinalofastreetdancecompetition;a talent show, a gospel choir or a recital from the Christie organ.

Once a year, we aim to present an annual panto. Soho Theatre Artistic Director Steve Marmion has created critically acclaimed national pantos providing not to be missed family entertainment for the whole community and these will become a regular feature to compete with very best.

FILM:

Therewillbethreededicatedscreensofferingyearroundqualityindependent cinema. Alongside this, we have the opportunity to use the mainauditoriumtoscreenone-off’softhebiggestblockbusters,classicsorfilmpremieresinwhatwillbeoneofLondon’slargestandmoststrikingcinema venues.

WorkingwithSadieFrost’sBlondetoBlackproductioncompany,Curzonand others, means that we will be connected to the production of cinema and will placed to attract events such as film festivals, Secret Cinema (cinemaandliveperformance),Q&Aswithdirectorsandactorsandworkfromlocalfilmmakers.

EDUCATION:

WorkingwiththeRSC,SohoTheatreandotherleadersinthefieldmeansthatwecancreatetheinnovativeandhighqualityeducationprogrammesworkingwithpeopleintheboroughandbeyond.

For many young people, this can be transformative, giving valuable life skillsandawayintotheopportunitiesandinsightsthataccesstoartsandentertainment can offer.

Imagine joining us for events like the Opening Ceremony live streamed in the main auditorium...

or a gospel choir live performance...

or seeing Eddie Izzard performing in Hoe St.

Year round cinema and special themed one-off events...

an education programme aimed at participation...

and an annual panto with discounted tickets for local schools and families

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ARCHITECTURAL PLANS

DESIGN TEAM

Summary of the architectural proposal

The brief from the client was very clear - to cherish the rich heritage of this wonderfulbuildingwhilealsoensuringitcanworkexceptionallywellasacontemporaryentertainmentvenue.Integratingthesetwodemandsrequires care and thought, but together will create a building that audiences will love.

The Main Auditorium will be designed as a live performance venue and will be operated separately from the cinema and restaurant functions therefore the architecturalproposalmakescleardivisionbetweenthesetwoparts.

For clarity, we will refer to the Main Auditorium and its support spaces as Part 1(indicatedinredtonesonthesketches)andstreetfrontpartofthebuilding,accommodating restaurants, cinemas, and educational spaces as Part 2 (indicated in blue and green).

Since the capacity of the former Granada cinema of about 2700 people would not be supportable (sanitary facilities, fire strategy), and the large distances from the stage (in the excess of 40 metres) are not desirable in the modern live performance context, the main auditorium will be reduced in size.

Thebackofthestallswillbeturnedintoabarandsupportspaceswhilethe upper circle will be divided off from the lower circle and converted intocinemascreensandlinkedtoPart2atthesecondfloorlevel.Thisreductioninsizewillresultinbetteracousticqualitiesaswellasshorterviewingdistances.The reduced sized main auditorium will have a capacity of 1,000 people (stalls and lower circle combined) and will be a venue for live comedy, performance and special events.

The space will also be suitable for special cinema screenings, such as live screenings of major cultural and sporting events.

Permanent cinema functions will be accommodated in a proposed newbuild construction located in between the existing front facade and themain auditorium.

Aspartofthelistedheritagefabricthefrontfacadewillbekeptandrefurbished and the existing Entrance Lobby, Foyers and Main Auditoriumwill be restored.

A proposed new construction will bridge over the Lobby and Main Foyer to create a second floor level. Adjacent to the main auditorium building a newstair and lift core is proposed dedicated to the functions housed in thestreet front part of the building (Part 2).

Ian Ritchie CBE

Working with Ian Ritchie Architects Ltd are:

Cost Consultant: Equals (Steve Bundy)Equalsisanindependentprojectandcostmanagementconsultancyformed by highly experienced construction industry professionals. Structural Engineer: WSP (Bill Price, David Lumsden)WSP is a large multidisciplinary company providing a full range of services to the property, transportation and the environmental sectors. Services Engineer: King Shaw Associates (Doug King)King Shaw Associates Consulting Engineers provide thoughtful engineeringdesignforclientsandarchitectswishingtobuildhighquality,environmentally responsible buildings. Acoustic Engineers: Paul Gillieron Acoustic Design (Paul Gillieron)As one of the UK’s leading acoustic consultancies, PGAD have beenresponsiblefortheacousticdesignofalargenumberofhighqualityauditoria with excellent acoustics, since 1984, specialising in the acoustic modelling of theatres, concert halls and cinemas.

Theatre Specialist: FDA - Fisher Dachs Associates Theatre Planning and Design (Flip Tanner)Fisher Dachs Associates is one of the world’s leading theatre planning and design consultants. Heritage Architect Consultant: Donald Insall Associates (Cordula Zeidler)Donald Insall Associates is a firm of chartered architects, historic building and planning consultants with over fifty years experience in the conservation, repair and adaptation of historic buildings. Fire Engineer (01): International Fire Consultants Ltd -IFC Group (Paul Harris)International Fire Consultants Ltd (IFC) is a major force delivering high qualityfiresafetysolutions. Building Surveyors: Goodman Mann Broomhall (Henry J. Watson)GoodmanMannBroomhallisapracticeofCharteredSurveyorswhoprovide specialised advice on commercial property in the fields of investment and professional services with an emphasis on building surveying and portfolio management.

Foyer of the former Granada Cinema © McGuffin.Main auditorium of the former Granada Cinema © McGuffin. TheformerGranadaCinema©Dusashenka

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Ground Floor Plan

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First Floor Plan

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Second Floor Plan

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Section AA

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Section BB

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DETAILED DESCRIPTION OF THE ARCHITECTURAL PROPOSAL.

Ground Floor (Part 1)

Lobby [00.01]

The existing Lobby will be refurbished in line with its 1930’s decor.

Box Office [00.02]

The former box office will be restored to its original function.

Main Foyer [00.03]

The main double height foyer will be restored / refurbished to its 1930’s glory. A new opening will be formed to enable access to a new lift which would provide wheelchair access to the stalls area. Forming of this opening is subject to English Heritage approval.

Main Auditorium

The size of the existing auditorium will be reduced to an approximate seating capacity of 740 in the Stalls and approximately 268 seats in the Lower Circle, totalling 1008 seats. The maximum population of the Main Auditorium is determined by the space available for sanitary facilities. The maximum population which the sanitary facilities can support is 1000 people. This is detailed below. The 1930’s interior will be restored with necessary updates to the interior asrequired.AllalterationswillrequireEnglish Heritage approval. The existing Christie organ will be restored.

Stalls [00.12]

The Stalls will have a seating capacity of about 740. The seating is currently proposed to be fixed but options for makingit(orpartofit)removablearebeing investigated.

Thrust Stage [00.13]

We are proposing to expand the stage forward which will bring the performance closer to the audience. If the original organ pit still exists, this will have to be constructed without compromising it.

Stage [00.14]

Will be restored and redesigned as requiredandmadelarger.

Proscenium wings [00.14 & 00.15]

Will be restored and redesigned asrequired.Designoptionswillbeexplored at the next stage.Bar and supporting areas [00.05]

Theadjoiningbarwilltakemostoftheformerbackofthestallsareaandbeseparated by acoustic lobbies from the stalls. This bar will be able to operate separately from the Main Auditorium. The maximum capacity this bar can support is approximately 650 persons (calculated by maximum safe occupancy rate of 0.36m2/p).

WC group [00.06 - 00.08]

The WC group currently sized to be able to serve up to 970 people (Calculated accordingtoBS6465).

Ground Floor (Part 2)

Cinema bar/cafe/restaurant [00.21]

The cinema restaurant and bar will be located on the ground floor by the street front. The finished floor level is proposed to be at pavement level providing direct disabled access from the street. Itwillhaveabarwherecinematicketscan be purchased. The food for the restaurant will be preparedinthefirstfloorkitchenwhichwillbelinkedbyadumbwaiter. The capacity of the restaurant will be between 60-100 people depending on theseatingarrangement.TheBarareacan serve up to 120 people.

Staff and Support Spaces [00.23]

The support areas for the first and ground floor restaurants will be located on the ground floor behind the restaurant. This area will be accessed through the service entrance and will consist of storage and staff welfare facilities.Thesupportareawillbelinkedtothefirstfloorkitchenbyaninternalstaircase which will serve as an escape routefromthekitchen.

New Stair Core [00.22]

A new stair core is proposed to be located adjacent to the original main building.

First Floor (Part 1)

Landing [01.01]

Upper Foyer [01.02]

The Upper Foyer will be refurbished / restored and could accommodate various functions. Could be used for exhibition space or a themed bar (related to cinema history), serving the audience of the lower circle therefore easing the pressure on the main bar at thebackofthestalls. The Upper Foyer will be made accessible through a new lift accessed from the main foyer. There is also provision for an accessible WC.

Lower Circle [01.06]

The lower circle of the main auditorium will be reseated providing approximately 268 seats.

WC group (at Upper Foyer) [01.03]

This WC group can provide for approximately 160 people. Part of the lower circle will have to use the WC facilities at the Ground level.

First floor (Part 2)

The Rooms [01.11-01.12]

Running alongside the existing front facade the two rooms could be used for a variety of functions. They can be run separately or be opened together and rented out for special functions such as weddings and corporate events. They could also serve the audience of the cinemas. The Rooms are directly accessible from the street but also through the new main stair core. (Disabled access is through the main stair core only.) One of these Rooms [01.11] is proposed to be a restaurant serving up to 100 diners. BothoftheseRoomscanaccommodate bars which in addition to the ground floor restaurant/cafe could serve the audience of the cinema or could function as a pub.

The space above the Entrance Lobby and adjacent to the Main Foyer will be especially beautiful. The large existing windows of the front facade will be refurbished to provide an abundance of light. This natural light will be transferred to the Main Foyer by the introduction of a new glazed opening where the existing balcony used to be. This will be the only visual linkbetweenthetwodifferentpartsof the building providing the diners and guests a view into the refurbished Main Foyer.

Support Offices [01.17]

The support offices are located on the first floor behind the Room(s) and will be dedicated to cinema/restaurant/educational functions. They will have their own entrance from Hoe Street - using the existing fire escape stairs of the second floor. Disabled access through the main stair core and Room(s) only.

WC group [01.14-01.16]

The WC group on the first floor is dedicated to the ground floor and first floor restaurants and can serve up to 260peopledining/drinking(thisisthecombined capacity of the ground floor cafe and the two rooms). One disabled toilet is provided.

Kitchen [01.13]

Thekitchenislocatedonthefirstfloorand will serve both the ground floor restaurant/bar and the first floor bar/restaurant.Thekitchenislinkedtotheground floor support functions by an internal staircase.

Second floor (Part 2)

The second floor will accommodate 3 cinema screens and educational spaces.

Screen 01 and Screen 02 will be formed from the upper circle of the existing main auditorium. The structure and enclosing walls of these screens will be isolated from the existing structure to achieve the requiredacousticinsulationtoenablesimultaneous performance in the Main Auditorium and the cinema screens. Screen 03 will be located in the street front part of the building, on the new second floor. All three cinema screens will be served through the new main stair core. The former fire escape stairs will be restored and serve as fire escape from this level.

Screen 01 [02.01]

Formed from the upper circle of the original auditorium, this larger auditorium will have a target seating capacity of 730. There is a small stage proposed which will enable the space to be used as small studio theatre/rehearsal space or auditorium for lectures and seminars (educational function). At the expense of seating capacity, the size of the stage can be increased.

Screen 02 [02.02]

Formed from the upper circle of the original auditorium, this smaller auditorium will have a target seating capacity of 80. A very small stage is proposed which will enable the space to be used as auditorium for lectures and seminars (educational function). At the expense of seating capacity, the size of the stagecanbeincreased,makingthisspace, too, suitable as a studio theatre/rehearsal space.

Screen 03 [02.03]

Screen 03 is located in the street front part of the building. This auditorium will have a target seating capacity of 70. There is a small stage proposed which will enable the space to be used as small studio theatre/rehearsal space or auditorium for lectures and seminars (educational function).

Educational space(s) [02.04]

The educational space is proposed to be at the centre of the floor, adjacent totheRoofTerraceCafe/Bar.Theonelarge space can be divided into 2 or 4 smaller(class)roomsifrequired.

Roof Terrace Cafe/Bar [02.05]

The Roof Terrace Cafe is proposed to be the heart of the Cinema/Education floorandenvisagedtobeinstarkcontrastwiththedark,blackedoutcinema spaces bringing a flood of light to the centre of the floor. With its envisaged openable glass roof it would be the hub of the educational floor throughout the year. Its bar would serve both the cinemas and the educational spaces, and function as a break-outspace.

IDEAS:

The cafe could be dedicated to AlfredHitchcockandthecontemporaryinteriors could have a 30’s feel (elegant, blackandwhitewithstreamlinedforms). Thebackwallofthecafecouldbe used as a mini-projection screen makingthisspacesuitableforsmall scale special events.

Staff Room [02.09]

A staff room is proposed to support the educational spaces with shower /changingandlockerfacilities.

WC group [02.06-02.08]

The WC group on the second floor is dedicated to the cinemas and the educational spaces. It is currently seized to serve the largest cinema screen of 130 people plus 100 people in the educational space (it is assumed that the cinema screenings will be staggered: The WC facilities would not be able to serve the population of all three screens at the same time.) There is provision for a unisex accessible WC.

Third floorThe Third floor will accommodate anyrequiredprojectionroomsforthecinemas and plant rooms. The existing projection room will be refurbished. This level will be developed further at the next stage.

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‘Soho Theatre is all about the audience - and knowing what makes a great night out. We can’t wait to bring that to Walthamstow.’

Shappi Khorsandi Comedian and Soho Theatre board member

“East London would benefit from restoring the EMD Cinema back to it’s 1930’s state of glory. Arts and culture are for everyone”

Professor GreenMusician

“I spent many happy hours there as a child and find it extraordinary that its preservation as a cinema for local people is not a priority in the borough of Waltham Forest. With the recent demise of the dog track and now this news, it seems the protection of the area’s historic and cultural landmarks is in the wrong hands.”

Alan DaviesActor and comedian

“The Walthamstow cinema has a rare touch of glamour and it would be an absolute tragedy if the film lovers of east London were to be permanently deprived of this beautiful jewel of a cinema.”

Meera SyalActress and writer

“It’s heartbreaking to hear such a beautiful, important historical building and centre of entertainment is being lost to the local community. I fully support the campaign to keep it open and provide film, music and the arts for generations to come.”

Sir Mick JaggerMusician

“The EMD Cinema was built to promote happiness, culture and entertainment for the benefit of the whole community. I fully support the campaign to save the cinema and share their wish to see it reopened as a flagship arts venue for east London”.

Alain de BottonWriter and philosopher

“We will realise that we have lost something wonderful and magical if this cinema goes and it will only slip away if we don’t raise our voices to stop that happening. I am an Epping boy and Walthamstow was my stomping ground. This is a great place and a great place to watch films. These grand cinemas are becoming rarer. They were the cathedrals of their age and still have a role to play”.

Griff Rhys JonesComedian and broadcaster

“I offer 100% support against the vandalism that is being planned.”

Tony BennPolitician and historian

“At this exciting time in our history when east London is about to be revitalised, it would be crazy to turn our backs on such a magnificent venue. If not for our sakes, then for the sake of the next generation of film and music lovers, let’s ensure it is given the opportunity to reclaim its place as the hub of Walthamstow’s high-class entertainment.”

Tony RobinsonActor and presenter

Foyer of the former Granada Cinema © Cinema Theatre Association

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WHAT DO LOCAL PEOPLE WANT?

The former Granada cinema occupies a central location in Walthamstow, close to the intersection of the two busiest shopping streets in the area. Earlier this year, over 140 local business owners and managers gave statements in support of re-opening the cinema, demonstrating just how much local support exists. In addition to these testimonials Save Walthamstow Cinema has well over 5000 supporters on Facebook and the McGuffin film society enjoys widespread support.

“The Waltham Forest Business Board represents 500 businesses throughout the borough of Waltham Forest bringing them together in a strategic forum to work in partnership with the Council to secure the economic future of the borough and the creation of jobs for the local community.

We believe that a revamped cinema would give Hoe Street a new lease of life and act as a catalyst for regeneration. It would give a huge boost to the night-time economy supporting many of the businesses in the local area.

The Board fully supports the Waltham Forest Cinema Trust.”

Michael Pelledri, Chair, Waltham Forest Business Board

“I support Waltham Forest Cinema Trust because it would bring thousands of people into our area, boosting business. It would also make Hoe Street and central Walthamstow a nicer and safer place to be for our customers and our staff. We would use the cinema and our business would benefit from it.”

Aydin Aktas, manager, Akdeniz Gida Pizari supermarket, 147-149 Hoe Street E17 3AL

“I support Waltham Forest Cinema Trust because we can see lots of people coming to Walthamstow area to the cinema so we will get some business. Moreover they can play some Asian movies for Asian people in Walthamstow. It would be good to be open very soon.”

Frianki Paul, manager, Priya Maamalas restaurant, 256 Hoe Street E17 3AX

“I support Waltham Forest Cinema Trust because I am convinced that it will bring much-needed trade to the area.”

John Obiri-Yeboah, D P Marks Chemist, 220/222 High Street E17 7JH

“I support Waltham Forest Cinema Trust because in an area that does not have many public amenities a cinema in the High Street would be a great boost to trade in this struggling market place!”

D Forino, manager, Walthamstow Post Office, Central Library site, High Street E17 7JN

“I support Waltham Forest Cinema Trust because there are not enough local cinemas and it would also help other small local businesses due to encouraging more people into the area.”

Edward Housden, owner, Ashlins Natural Health, 181 Hoe Street E17 3AP

“I support Waltham Forest Cinema Trust because it will generate more people in the area, which would potentially increase footfall in our branch, thus improving our profits.”

Gavin Reeves, manager, Co-op Bank, 151-155 Hoe Street E17 3AN

“I support Waltham Forest Cinema Trust because a revamped EMD cinema would help with the current lack of the night time economy in Walthamstow, revitalising a neglected part of the town centre. If done well it could attract people from outside the area and would reduce the income lost from local people who currently have no local facilities where they can spend their time (or money). It would give a lift to the other bars and restaurants already in the area and would also attract more shoppers to Walthamstow. The restored cinema would help the shops trading in the Mall and on the High Street, making the town centre more attractive to local businesses and drawing in better quality national retailers.”

Alasdair Currie, General Manager, The Mall Walthamstow shopping centre, 45 Selborne Road E17 7JR

“I support Waltham Forest Cinema Trust because the cinema is and should be part of the community and will bring much to the area again! In terms of trade and it will make the area more attractive.”

Adrian Sinclair, Spencers Property Services, 169 Hoe Street E17 3AL

“I support Waltham Forest Cinema Trust because books and films mix brilliantly and we look forward to the increased number of people coming to the area. It’s the heart of the community and good for business.”

Fiona Kavanagh, manager, Waterstones booksellers, The Mall, 45 Selborne Walk E17 7JR

“I support Waltham Forest Cinema Trust because I believe it would revamp the area and attract people to Walthamstow. Consequently this will help local businesses with extra revenue flow. There is no cinema anywhere near to Walthamstow – there is a definite NEED.”

Panikos Constantinou, owner, Ye Olde Rose and Crown Theatre Pub, 53-55 Hoe Street E17 4SA

“I support Waltham Forest Cinema Trust because it’s going to attract more people to the area, which is going to help us boost our business.”

Ziane Abdenour, The Barber Shop, 118 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because it would help regenerate the local area and also generate new business in local shops, besides the entertainment!”

Victor Kantor, Henry Taylor Outfitters schoolwear, 119/121 Hoe Street E17 4RX

“I support Waltham Forest Cinema Trust because it will bring more business to the area and also bring the borough out of the shadow of being deprived of any form of leisure and recreation and entertainment.”

Bachis, KyBer Café, 150 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because it is one of the well-known cinema halls in London. It has a history behind it. Keeping the cinema hall will help the community be economically and culturally more effective. It is also good for our business, as many of the people will come to our restaurant and eat. Therefore it is very effective for the Waltham Forest Council and the people living in Waltham Forest.”

Syed Asad Haque, Dhaka Tandoori, 103 Hoe Street E17 4SA

“I support Waltham Forest Cinema Trust because as a resident and business owner in Waltham Forest, a cinema could only benefit the community and the refurbishment of the old Granada would be ideal.”

Bob King, owner, Forest Photographic, 128-128a Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because I think that the cinema is exactly what Walthamstow needs. It would be a fantastic boost for local businesses and would provide a cultural landmark for surrounding areas.”

Dan O’Connor, manager, Eat 17 restaurant, 28 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because it would be beneficial for the area. People around Walthamstow need a close-to-home cinema where they can spend quality time with family and friends!”

Roger Carter & Flossie Parsons, owners, The Nags Head public house, 9 Orford Road E17 9LP

“I support Waltham Forest Cinema Trust because it would increase business to my restaurant and radically support development in the area.”

Kenan, Istanbul Restaurant, 154 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because it would decrease crime in the area and improve our business.”

Vardan Gevorgyan, Arbat Off Licence, 162 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because a cinema is much needed in this area. Please note that the scaffolding has been taken down – wire above at the moment has been left in a terrible state of repair and is dangerous – debris falling through broken wire.”

Mrs L Brooks, manager, Century 21 estate agents, 87 Hoe Street E17 4SA 16/4/12.

“I support Waltham Forest Cinema Trust because I am a resident of Walthamstow and would like to have an entertaining area close to my house. It’s a good place to enjoy with your family.”

Fatima Khalil, manager, Islamic Relief charity shop, 156 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because of its desire to restore and re-open the EMD cinema that once used to attract all film lovers from within and outside the locality. Moreover, the cinema would be a great place for our youth club to visit.”

Musa Ballikaya, The Asian Centre Waltham Forest, 18a Orford Road E17 9LN

“I support Waltham Forest Cinema Trust because it is and was once a very beautiful cinema and Walthamstow is lacking in this. Not only will it bring in business but culturally we need it.”Chris Gibson, manager, The Deli, 69 Orford Road E17 9NJ

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“I support Waltham Forest Cinema Trust because we want the cinema back to Walthamstow!”

Serena Mazzotta, Le Delice café restaurant, 114 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because I have run Health Works for ten years nearly. We opened as the cinema closed. Over the years it has become more and more derelict looking, which is offputting for my clientele. I also need space to hire for classes in general – we run many yoga, pilates, zumba, bellydancing, antenatal etc classes and we simply don’t have enough space. The cinema meeting rooms would be ideal for us. And Walthamstow deserves a vibrant arts centre.”

Jo Redmond, owner, Health Works complementary health centre, 111a Hoe Street E17 4RX

“I support Waltham Forest Cinema Trust because it’s good for local businesses and local people to have a cinema for all to enjoy. It will help towards the local economy and help regenerate the area.”

Brian Martindale, manager, The Goose public house, 264 Hoe Street E17 3AX

“I support Waltham Forest Cinema Trust because it will benefit the local community and will give local residents chance to entertain themselves and families.”

Tocin Arfam, Spicy Lounge, 218 Hoe Street E17 3AY

“I support Waltham Forest Cinema Trust because having lived here all my life, and having grown a business in the area, I have so many fond memories when growing up and having many nights out at this beautiful art deco cinema. I’d like nothing better than re-live those times, and know it would bring so much life and business back to the borough, which take it from me is sorely needed.”

Janet M. Davidson, Scrolls and Shells cake shop, 102A Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because to use the cinema as a church would bring nothing to the community whatsoever, just congestion and parking problems. You just need to look at Shernhall Street, a narrow street with a high volume of traffic brought to a standstill when the church is open, or the Bell corner of Hoe Street when the place of worship is open between Tower Hamlets Road and Byron Road…

“Just take a look at South Woodford, that cinema has been there for as long as I can remember as a child, the bars, restaurants, high end shops etc were not. They emerged to service the patrons of the cinema… Just think of the amount of new business it would bring to the area and most important of all how much revenue to the struggling local authority…

“Would a church keep children off of the streets? No, but would a cinema? Definitely! There is a prime opportunity to give a huge boost to the area with a cinema, not to mention a huge rise in property prices, just look at the prices in South Woodford! This again means more people spending money on the upkeep and redevelopment of their homes, this again puts more money

into the systems of local tradesmen/builders etc.”

Richard Maher, manager, Central Estate Agents, 177-179 Hoe Street E17 3AP

“I support Waltham Forest Cinema Trust because since a child I have so many memories of this iconic building dating back to the time when The Beatles were on stage. Once this art-deco building is destroyed its all over and living in this area all my life I know only too well that we badly need new business and new life in the area, this is a last ditch chance.”

John Rowe, Caretaker, Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because with ever increasing difficulty small businesses find in this low economic time, a local well known cinema would encourage people from all walks of life, from surrounding areas, to come to Walthamstow and help small business survive and encourage growth. Let’s do something good for Walthamstow.”

Mr A. Shaikh, owner, Vinn Dry Cleaners, 304 Hoe Street E17 9QD

“I support Waltham Forest Cinema Trust because this cinema hosted top bands in the 60s such as the Rolling Stones, Beatles and The Kinks. This is our past and should be saved.”

Micky Norkett, owner, East London Sausage Co Butchers, 57 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because the public in this area deserve to have a local cinema as elsewhere in London. It helps to hopefully stop the progress of terrifying no-go zone area in High Street in Walthamstow. It also may help to bring some blood to the business in the area.”

A. Jilow, owner, Eastman Army Camp surplus, work & security wear, 52 High Street E17 7LD

“I support Waltham Forest Cinema Trust because we need a cinema. There is no cinema in Walthamstow and therefore it’s a good thing. More people will come to the area and that will help my business. I live on the High Street too and will definitely go to the cinema.”

Recep Hizal, manager, Cafe Riccos, 64 High Street E17 7DB

“I support Waltham Forest Cinema Trust because we would really like a cinema in Walthamstow, because we live here and it would bring more customers to the area.”

Mrs G. Dik, owner, Snowdrop Beauty & Hairdressing, 77 High Street E17 7DB

“I support Waltham Forest Cinema Trust because I think a cinema would improve Walthamstow. I also live in the area. I would definitely go to the cinema.”

Mr G. Dik, owner, Deja Vu Cafe, 75A High Street E17 7DB

“I support Waltham Forest Cinema Trust because I think it will benefit the area because we don’t have a cinema here. It needs a bit more than a cinema, but a cinema is a good start.”

Carole Barron, manager, Robert Barron hairdresser salon, 81 High Street E17 7DB

“I support Waltham Forest Cinema Trust because we need a cinema in Walthamstow. The building could be used as a cafe, bar, with food etc and to have art shows etc.”

Mark Finamore, owner, Finamore retro & furniture restoration, 63 Orford Road E17 9HJ

“I support Waltham Forest Cinema Trust because our community needs and deserves its own cinema, and a cinema will help draw business to Walthamstow. The cinema building is rightly listed for its famous interior. Not only for its architectural importance but The Beatles played there, as did other heritage musicians, and its history should be preserved for posterity.”

Penny Fielding, owner, Penny Fielding Beautiful Interiors gallery, 34 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because it will improve the overall energy and feel of the High Street, will encourage new business to open due to new footfall and encourage surrounding communities to come together.”

Andrew Goad, manager, Churchill Estate agents, 141 Hoe Street E17 3AL

“I support Waltham Forest Cinema Trust because we would like to have more night entertainment life in Walthamstow.”

Kotsel Sen, Café Rendezvous, 61 High Street E17 7AD

“I support Waltham Forest Cinema Trust because I supply soundtracks for local film-makers. These people tend to be 20-something ‘students’ and therefore have a potential future and would therefore bring long-term revenue to the local area.”

Anthony J. Rega, owner, Tony Tunes 78rpm record specialist, Unit 3, Wood Street Indoor

Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because having the building back would benefit the area and have a cinema back in Walthamstow, plus it would bring back great memories for me as it was my local cinema as a child. Also having the attraction here would bring in more visitors which would improve revenue to local businesses and the community.”

Martin Cleminson, owner, Martins Toys & games memorabilia, Unit 2, Wood Street Indoor Market, 98 Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because personally, for my business, it would help me gain new business and keep money in the Walthamstow area. I am a journalist for national newspapers and magazines, and co-run a copywriting business for corporate clients. A re-opened EMD cinema would hugely boost local regeneration and have a domino effect on the whole local area. I currently find it impossible to meet with clients in Walthamstow because the short walk from tube station to my home office is so offputting to them. This results in me either losing business or meeting clients elsewhere – and if I do the latter then our money is spent away from the borough and I lose valuable working time. Converting the cinema into a church would not have the same regenerative effect on the local area and would do nothing to boost the local economy.”

Caramel Quin, co-owner, Magic Number Creative, 37 Cleveland Park Avenue E17 7BP

“I support Waltham Forest Cinema Trust because this cinema hosted top bands in the 60s such as the Rolling Stones, Beatles and The Kinks. This is our past and should be saved.”Micky Norkett, owner, East London Sausage Co Butchers, 57 Orford Road E17 9NJ

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“I support Waltham Forest Cinema Trust because it would reinvigorate the evening economy in Walthamstow in a multitude of ways. This can only be a good thing. In my opinion there exists an overwhelming demand for a cinema in the area. The social, cultural and financial rewards would be shared by all of the community. See the bigger picture!”

Mr Francis Long, owner, Lot One Ten Antiques, 78/78a Hoe Street E17 4PG

“I support Waltham Forest Cinema Trust because it would be good for business. No cinema in the area. Good for children. A meeting place.”

Mustafa Tosunlar, Five Star Fish Bar, 442 Forest Road E17 4PY

“I support Waltham Forest Cinema Trust because Waltham Forest is the only borough in London that does not have a cinema and the magnificent EMD would be a cinema we could be proud of and attract evening trade to the area, which would benefit us as well as it would make Walthamstow a more attractive area for people to move to. Our customers are mainly home owners and culture lovers. We recently enquired about the empty corner shop unit within the complex and were told by the neighbouring shop that others had enquired and that the church had no interest in letting it out. It has now been empty for many years, which proves that the current owners have no interest in boosting local business.”

Elaine McCloshey and Kirsten Schmidt, owners E17 Art House picture framers and print gallery, 6-10 Church Hill E17 3RY

“I support Waltham Forest Cinema Trust because it would be good for culture and entertainment.”

M. Hussain, Sai Fabric & mobile shop, 70 High Street E17 7LD

“I support Waltham Forest Cinema Trust because I think we need a cinema in Walthamstow, because kids love watching films and I have to take my kids in the car to take them and some times take time off work.”

Z Ahmed, Clean Stitch dry cleaners, 400 Forest Road E17 5JF

“I support Waltham Forest Cinema Trust because it is an important need in the borough personally for my business. Parents are able to go to a cinema while children are in class. Children themselves see other filmmaking at first hand and then are able to use this in drama class.”

Shenagh Govan, owner, Drama! children’s drama school/classes, 1a Jewel Road E17 4QU

“I support Waltham Forest Cinema Trust because if more people visit the cinema it is more likely that people will be wandering around and they will be hungry so they might pop round for a dessert.”

Ahmed Dedat, Jus-Desserts ice cream parlour, 249 Hoe Street E17 9PT

“I support Waltham Forest Cinema Trust because we would like to have more people in our coffee shop, we would like to take our children to the cinema to keep more people in the local area.”

Rachid Mayache, Café Meds, 267 Hoe Street E17 9PT

“I support Waltham Forest Cinema Trust because I believe having a cinema would bring about more business to the local area, which would benefit my business.”

Asif Mahmood, owner, Flamin Steak Grill restaurant, 328 Hoe Street E17 9PX

“I support Waltham Forest Cinema Trust because we need more things for people to do locally and I have good memories growing up and going to that cinema.”

Samantha Davis, The Village Bakery and coffee shop, 71 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because it would be good for business.”Javid Akhar, Clothing Care Dry Cleaner, 232 High Street E17 7JH

“I support Waltham Forest Cinema Trust because it will be good for young people in the area. They need some entertainment.”

Brendalyn Browne, Hair 2 Day Unisex Salon, 99 High Street E17 7DB

“I support Waltham Forest Cinema Trust because I think it will be good for everyone and good for my cab firm as it will bring more customers.”

Sally Smith, High Street Cars, 12 Palmerston Road E17 6PD

“I support Waltham Forest Cinema Trust because I think it will bring more people into the Waltham Forest area and I don’t have to go out for my own entertainment.”

Saj, Ribbons Fabrics, 97 High Street E17 7DB

“I support Waltham Forest Cinema Trust because we think it’s good for youngsters, and it will be good for Walthamstow.”

Mr Christou, owner, Bonners Fish Bar, 144 Northcote Road E17 7EB

“I support Waltham Forest Cinema Trust because cinema is needed and necessary as a social activity.”

Hassan, Azrou Cafe, 88 High Street E17 7LD

“I support Waltham Forest Cinema Trust because it will help regenerate the area, bringing people to Walthamstow and that’s good for business.”

Laszlo Nagy, Golden Cake shop, 39-41 High Street E17 7AD

“I support Waltham Forest Cinema Trust because I used this cinema when I was a kid and it was always a great place to go.”

Wayne Prestedge, Lui Menswear, 84 High Street E17 7LD

“I support Waltham Forest Cinema Trust because we need a cinema in Walthamstow and to make it more attractive for people to come to the area.”

Mr. S. Patel, Gardners News & Post Office, 48 High Street E17 7LD

“I support Waltham Forest Cinema Trust because empty buildings are a blight – they should be occupied by proper companies. If the cinema was re-opened there would be somewhere for the youngsters to go, and it would keep money in the borough. The old Arcade site could be opened as a car park generating revenue for the town.”

Stephen Phillips, Shack Menswear, 108 High Street E17 7JY

“I support Waltham Forest Cinema Trust because the resources are going out of the borough. There is absolutely no entertainment at all in the evening. We need to make Walthamstow an interesting place, need to attract more people from other boroughs here as we used to have the longest market in Europe, and need to gain that interest back!”

A.F. Shan, Shanze beauty salon, 86A High Street E17 7LD

“I support Waltham Forest Cinema Trust because we would really like more things for the community to do.”

Mo Gallaccio, Trustee, The Mill Community Centre, 7-11 Coppermill Lane E17 7HA

“I support Waltham Forest Cinema Trust because it’s for the local community. We do not have any cinemas for a 5 mile radius. It will give children a place to go out and families too. Local businesses will benefit from people going out locally.”

Faruque Choudhury, Bengal Curry House restaurant, 24 St James Street E17 7PF

“I support Waltham Forest Cinema Trust because the original art deco building should be for public use as a cinema, which is desperately needed for the locals!”

Ian Leggatt, manager, Orford Saloon Tapas Bar, 32 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because there is no cinema in close proximity and this would enhance the area and its appeal to outsiders.”

Archie Campbell, Queens Arms public house, 42 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because I think there is no cinema in the area. More people will come to the area and keep the local economy going.”

Spiros Ragavelas, owner, Village Kitchen restaurant, 41 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because I believe it would benefit the area from any business point of view and also it would benefit locals and local children.”

Jackie Jones, manager, The Bell public house, 617 Forest Road E17 4NE

“I support Waltham Forest Cinema Trust because I believe that more and more people will like the films. As they are going to the cinema it will bring us more business and benefit.”

Yulin Yu, Lucky Star Chinese Takeaway, 64 Hoe Street E17 4PG

“I support Waltham Forest Cinema Trust because I love films. I could take my kids to the cinema. Local businesses could profit. The council could benefit from it.”

Joseph Paulos, Orange Newsagents, 84 Hoe Street E17 4QS

“I support Waltham Forest Cinema Trust because I think when it’s open, lots of local people will come to see the movies. I like Bollywood and Hollywood movies.”

Khurvam Butt, Afro Cosmetics, 115A High Street E17 7DB

“I support Waltham Forest Cinema Trust because we think it’s good for youngsters, and it will be good for Walthamstow.”Mr Christou, owner, Bonners Fish Bar, 144 Northcote Road E17 7EB

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“I support Waltham Forest Cinema Trust because as a woman who has chosen to set up and run my business, to raise a family here and play an active part in a vibrant Walthamstow community, I find it almost criminal that 10 years after making Walthamstow my home and my place of business that we still don’t have a cinema and that people have to travel outside of the borough to see films. Screen 17 do an admirable job but it’s just not enough for a growing community and their choice of films does not always reflect the cultural diversity of the borough.

“The situation with the EMD cinema is frankly depressing. It reflects poorly on all involved in the long and sorry saga including the council, the church who purchased the building who appear to be using their position to leverage funds, and any other ‘blocking’ stakeholders who clearly do not understand the level of support and passion that many residents and business owners have for an independent cinema. The battle for the cinema must be costing us taxpayers a sizeable amount in legal fees for the council alone.

“Given the diversity of this community, we all lose out from the lack of an entertainment hub that doesn’t rely on the sale of alcohol, gambling, small children only or 18+ only entertainment. Is it right that Walthamstow is the only London borough without a cinema?

“I can promise you that an independent cinema would be a sustainable and critical addition to Walthamstow’s day and night time economy. It would bring residents closer together by providing a new hub for entertainment as well as drawing in new people from outside of the borough.

“I support the campaign wholeheartedly and wish to add my voice to a growing number of angry and frustrated business owners and residents.”

Michelle Goodall, Online communications & social media consultant/trainer, 23 Chelmsford Rd E17 8NN

“I support Waltham Forest Cinema Trust because we would welcome a local cinema and a live entertainment venue.”

Mirunda Dumirejeu, La Dumitrescu Romanian Deli, 141 Wood Street E17 3LX

“I support Waltham Forest Cinema Trust because I would like a local cinema and live entertainment space.”

Pepe Christou, Brothers Fish Bar, 122 Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because we welcome a local cinema and entertainment centre for EMD.”

M Nareen, MN Shoes, 129 Wood Street E17 3LX

“I support Waltham Forest Cinema Trust because I would prefer to have a ‘local’ not a big chain cinema where we could watch all the films that you don’t get to see usually. I also think it would increase public and local attention to this area, especially Walthamstow and bring more visitors and customers to local businesses.”

Filiz Zenew, Market Cafe, 151 High Street E17 7BX

“I support Waltham Forest Cinema Trust because it’s good for local kids and our business and more people will come to the borough.”

Mr Y. Ali, 4 Seasons shoes & handbags, 69 High Street E17 7DB

“I support Waltham Forest Cinema Trust because the cinema should be kept open and we should have a cinema.”

Mrs Cooper & Mr Nicholls, L Manze pie & mash shop, 75 High Street E17 7LD

“I support Waltham Forest Cinema Trust because if I had a cinema we can spend time there, for entertainment and very good for meeting with friends, and the business would be very good for people in the area.”

Ahmat Akkaya, Fat Chef Cafe, 101 High Street E17 7DB

“I support Waltham Forest Cinema Trust because we really need a cinema and to retain the character of the area.”

J. McAndrew FBDO, New Era Optical opticians, 114 High Street E17 7JY

“I support Waltham Forest Cinema Trust because it would be better to be able to have a local cinema than having to leave the borough. It will bring more people to the area near to the market and therefore to our shops.”

Flora Jebelean, Hush Ladies clothes shop, 109 High Street E17 7DB

“I support Waltham Forest Cinema Trust because this is the only cinema in Walthamstow. Therefore people still like to go out to see films.”

M. Nadeem, Glamour household goods, 157 High Street E17 5RW

“I support Waltham Forest Cinema Trust because it’s good entertainment, lots more people can come to Walthamstow and in the village.”

D. Gibson, manager, Trattoria La Ruga restaurant, 59 Orford Road E17 9NJ

“I support Waltham Forest Cinema Trust because it would make the High Street area busier and that should benefit businesses here like ours.”

Huseyin, Pop In Cafe, 167 High Street E17 7BX

“I support Waltham Forest Cinema Trust because the cinema is part of Waltham Forest’s history and one of the very few landmarks in the borough. It would also be a good solution as we have no local cinemas. At present it has been unused for some time.”

Casey Parram, Tower Boots footwear, 2 Palace Parade, High Street E17 7BU

“I support Waltham Forest Cinema Trust because as a community arts organisation, we strive to ensure that communities can access highest quality arts experiences and opportunities, and learn about local heritage. Walthamstow Cinema is a crucial part of our borough’s history and arts landscape. It is vital that it retains its purpose and is restored to become a centre for arts and culture to be enjoyed by the population of our borough, and beyond.”

Liza Vallance, Artistic Director, Studio 3 Arts, The Malthouse Studios, 62-76 Abbey Road, Barking IG11 7BT

“I support Waltham Forest Cinema Trust because it is a long distance travelling to the nearest cinema. If it re-opened I would go as it is not too far away from my house.”

Mr Hamed, Market News newsagent, 227 High Street E17 7BH

“I support Waltham Forest Cinema Trust because we need an arts centre and cinema complex.”

Frances Basham, Tilt vintage fashion shop, Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because I think it would improve the area and provide a much-needed leisure facility, plus bring people from outside of Walthamstow which is great!”

Deborah Daniel, Craft Guerrilla craft workshops and designer maker, Unit 37 Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because the cinema would enhance local amenities in the borough. This would make the borough a more attractive place to live, work and shop. I would benefit as a business from this. I am also a local resident and would love to be able to walk to the cinema from my home.”

Andy Dickson, The Chair Man chair and furniture revampers, Unit 42 Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because Walthamstow needs a cinema, somewhere for people to go and enjoy the arts etc.”

J Gibbs, Nobby Lawtons Olde Footy Shop memorabilia shop, Unit 98 Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because there is nothing like this in the area. People want to have more attractions within the area, so as not to always go to central London for a wider range of attractions. It can only be a positive move forwards.”

Kirstie Robinson, Just Can’t Help It clothes maker, Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because we need a cinema and it’s our heritage.”

Michael Lane, Record Shop, Unit 98 Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because …my 18-year-old needs to go to the cinema. …with a great community-driven space the cinema would make Walthamstow great again. …a cinema would create jobs for local people. …so I can go to the cinema with my family. …people will stay living in Waltham Forest.”

Denise Rawls, Strange Fruit greeting cards and stationery, 21 Stephenson Road E17 7LE

“I support Waltham Forest Cinema Trust because it would encourage people to stay in the area and patronise the local businesses.”

Jane Reed, Jady Jane’s Vintage Bandwagon vintage clothing, Wood Street Indoor Market, Wood Street E17 3HX

“I support Waltham Forest Cinema Trust because there is no cinema in the Walthamstow area. We have to go far away to watch films. Children in the Walthamstow area are missing to watch good films. It is very important to have a cinema in Walthamstow for leisure and education. If there is a cinema in Walthamstow we get more business in this area.”

B Rayindran, JR Print digital and litho printers, 61 Hoe Street E17 4SA

“I support Waltham Forest Cinema Trust because it’s good entertainment, lots more people can come to Walthamstow and in the village.”D. Gibson, manager, Trattoria La Ruga restaurant, 59 Orford Road E17 9NJ

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“I support Waltham Forest Cinema Trust because I think that this idea is very helpful to my business because it’s going to attract more customers to our shop. It’s a very good idea and we support it from all our hearts.”Javed Jiqbal, Fresh “A” Licious coffee shop, 152B Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because I think it will have a good effect on our business and it is good for the community to have a local cinema, we do not need to go far away for entertainment.”

Rashid Ahmed, Rashidsa barber shop, 124 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because I think it will bring more people to the road. At the moment the road is empty and it is a problem.”

A A Ansuparajan, Arul Food & Wine, 120 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because it’s good for our business when cinema will be ready. We hope more people will come in our shop and we will be more busy. That’s why we support this Trust.”

Ahsan Ul Zafar, Tasty Chicken N Pizza fast food, 122 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because it can bring local resources and community together and give access to the Arts and support for the community. Entertainment is a needed part of all communities and this is a resource that the area is missing.”

Neville King, Boomstick Media publisher, 22 Erskine Road E17 6RY

“I support Waltham Forest Cinema Trust because it is for all of the community.”

D Tailor, Forest Chemist pharmacy, 615 Forest Road E17 4PP

“I support Waltham Forest Cinema Trust because it would bring more people to the area and make the building nicer.”

Pardip Dass, Eggfree Cake Box bakery, 138 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because it would be lovely.”

Elena, Tax Academy accountancy, 52 Hoe Street E17 4PG

“I support Waltham Forest Cinema Trust because it’s a good thing for the area and it’s about time that we had a cinema, We approve of this and support it 1000%.”

Bob, MBA Cars mini cabs, 50-52 Hoe Street E17 4PG

“I support Waltham Forest Cinema Trust because it will bring business into the area.”

Alan Costales, Ronald Brown opticians, 212 Hoe Street E17 3AY

“I support Waltham Forest Cinema Trust because being able to enjoy cinema in their local area should be an entitlement for all young people. As Deputy Headteacher at Walthamstow School for Girls, I am regularly asked by our students why we do not have a local cinema in Walthamstow, something which they feel would be a huge benefit to everyone in the community. They point out that there are very few social opportunities for them and that to have a cinema would serve as a focal point for bringing

together the many diverse strands of our wonderful community.”

Nigel Straker, Deputy Headteacher, Walthamstow School for Girls secondary community school, Church Hill E17 9RZ

“As a resident of Walthamstow working as an independent architectural historian (as Archangel Heritage), I have a passion to preserve and protect our built environment. I am both saddened and dismayed by the proposals of the UCKG to convert the Grade II* listed former EMD cinema, Hoe Street, Walthamstow for use as a church.

“Within the last hundred years or so, Walthamstow has lost many significant historic buildings which formed part of the development and history of Walthamstow, and it is vital that remaining historic buildings be preserved and restored for today’s community to enjoy. Walthamstow has a rich and largely forgotten cinematic history, which has played an important international role. Restoration and utilisation of this building for its original purpose would be a continuation of this history, and will serve as a living testament to this illustrious past.

“It is widely acknowledged that the borough would greatly benefit from having a cinema, and would be an economic and social asset to the local area. Indeed, the building is still viable as a cinema, as highlighted in the council-commissioned Locum report, while several offers to buy and run it as one have been made since its closure by the UCKG. The Waltham Forest Cinema Trust has commercially viable plans and funding sources in place to buy, restore and operate the building without any expense to the council. This is an excellent opportunity to make the building accessible to the local community.

“Planning guidance recommends that the first option for a listed building is for it to be used in the purpose for which it was designed – in this case as cinema and live entertainment venue. Conversion to church use will remove north east London’s largest and most elaborate cinema auditorium – a treasured asset of national importance – from the public domain forever; this would be lamentable. For example, the UCKG’s proposal includes the holding of four church services every day, preventing the wider community from accessing the majority of the building at any time.”

Karen Averby, Archangel Heritage independent architectural historian, Flat 3, 273 Hoe Street E17 9PT

“I support Waltham Forest Cinema Trust because children and families in Waltham Forest should be able to enjoy cinema at a local venue, as families in every other London borough do. The EMD cinema is a treasured local landmark which deserves to be used by local people for cultural and social enjoyment as soon as possible.”

Rhiannon Finamore, Community Governor, Henry Maynard Junior School, Addison Road E17 9LT

“I support Waltham Forest Cinema Trust because it would potentially benefit the students at our school. The Trust would allow our students to access film and other performing arts enrichment activities that are currently unavailable to them.”

Michael Burstow, Head of Performing Arts, Walthamstow School for Girls secondary community school, Church Hill E17 9RZ

“I support Waltham Forest Cinema Trust because it will encourage more people in the vicinity. Which will help businesses in Waltham Forest.”

Fiza, Divine hairdressers, 341 Hoe Street E17 9BD

“We support Waltham Forest Cinema Trust because a cinema is an integral part of a vibrant community. Without one, E17 is impoverished. The scope for economic development is significant and the opportunity to bring this lovely old building and its environs back to life should not be missed.”

I Chapman & S Moore, joint owners, Walthamstow Osteopaths Ltd, 72 St Mary Road E17 9RE

“I support Waltham Forest Cinema Trust because there is a lack of mainstream cultural provision in the borough and in particular Walthamstow town centre. The plans would create a night time economy and further help and support local creative industries, bringing jobs and wealth generation to the area. Local people would have the opportunity of a range of local cultural amenities. Local businesses such as restaurants, taxi companies and bars will be supported as we have demonstrated over the last year of trading.”

Nick Bertram and Ian Simpson, owners, Screen17 cinema operator, Orford House, 73 Orford Road, E17 9QR

“I support Waltham Forest Cinema Trust because we are a design agency based in Hatherley Mews, right next to the cinema. We have clients in the UK and Europe. The current lack of regeneration in central Walthamstow, an area which our visitors arriving at Walthamstow Central have to traverse to reach our offices, makes us loath to invite and entertain clients here. Regrettably we are forced to use Islington and central London instead. A cinema with the facilities proposed by the Trust would be the much needed catalyst that changes the way we feel about and use the area, making us confident to invite clients and

where we happily encourage them and our staff to spend money not only in the cinema but in surrounding bars and restaurants. Like many we are here because of Walthamstow’s excellent transport links; but a restored cinema/entertainment facility of this quality would not only greatly benefit us and existing businesses, but would also bring new quality businesses to the area and also provide a greater range of opportunities.”

John Norman, co-owner, Academy Design Partners, Suite 202, Hiltongrove Business Centre, Hatherley Mews E17 4QP

“I support Waltham Forest Cinema Trust because the borough needs a cultural focus, and the EMD cinema could really bring that. Walthamstow has a thriving creative sector, having somewhere that people could meet would really add a huge amount of value to the area.”

Michael C Place, co-owner/director, Build creative design studio, Unit 15, 12-15 Hatherley Mews E17 4QP

“I support Waltham Forest Cinema Trust because as a non-Waltham Forest resident, but as someone who works in the area, there is little incentive for me to stay in the area beyond working hours; I believe the regeneration and benefit to the local community the cinema’s renovation and restoration would bring can change that! Not only is the building of great historical and cultural significance, it has the potential to provide Walthamstow with a thriving and bustling centre, a hub and a heart.”

Sophie James, Build creative design studio, Unit 15, 12-15 Hatherley Mews E17 4QP

“I support Waltham Forest Cinema Trust because it is for all of the community.”D Tailor, Forest Chemist pharmacy, 615 Forest Road E17 4PP

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“I support Waltham Forest Cinema Trust because the children and young people of Walthamstow desperately need a local cinema to entertain, inspire and challenge them. They are missing out on an important cultural and social activity enjoyed by young people in every other London borough.”

Rhiannon Finamore, Community Liaison Co-ordinator, Walthamstow School for Girls secondary community school, Church Hill E17 9RZ

“I support Waltham Forest Cinema Trust because Walthamstow is in desperate need of quality entertainment and cultural facilities. As a creative business with international clients (who do visit us!) it matters to us how the area is perceived; currently there are few places in the area that we can use for meetings, social or business. Having the cinema next door restored to its former glory and offering first-class facilities would be an amazing boost, to us as a business and for the area in general. And once a good thing happens with such a visible and valuable improvement to the area, other quality businesses and so regeneration typically follows. I would really like to see people’s perceptions of the area change for the better and for local people to be proud of the town once more; the restoration of the cinema would be an invaluable step towards this.”

Nicky Place, co-owner/director, Build creative design studio, Unit 15, 12-15 Hatherley Mews E17 4QP

“I support Waltham Forest Cinema Trust because we need a cinema. This is the first place I saw a film when I was six years old, and I used to go there regularly in my early years. It’s a shame to see it rotting away when there are kids with nothing to do on the streets. The area needs a cinema!”

Martin Lewis, owner, Salvage Electrical, 82 Hoe Street E17 4PG

“I support Waltham Forest Cinema Trust because it will give children a place to go with their families who may have been put off by having to travel, because it will give children a sense of pride in their borough, and because it would provide a venue for local children’s arts, drama and dance groups to perform.”

Mr A Morris, learning mentor, Greenleaf Primary School, Greenleaf Road E17 6QW

“I support Waltham Forest Cinema Trust because my restaurant is near the cinema. If there is a cinema it means more people will be walking around and it will affect my business. I will get more customers. For example, in Wood Green when they opened the main cinema all businesses got more busy and also they opened more new businesses. Already my business is not good, if it continues without a cinema then maybe I will close.”

Kenan Duman, Istanbul Restaurant, 154 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because I’d increase my daily sales and I have more customers because of the cinema. I have a very good business. I keep the shop because of cinema. If there is no cinema then no point to keep shop open.”

Mr Rhas Aurlappa, Food & Wine off licence, 168 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because the town centre is in urgent need of regeneration. At present the only focus is the shopping centre and market, which do not function outside business hours. This is compounded by the council’s demolition of the prominent Arcade buildings without securing development, followed by their abject failure to secure any new use for this site despite evident demand. Instead we have an attractive but rather pointless void which generates no activity, employment, rates or Council Tax income.

“My view is that rather than restriction to a cinema, the building should have broader use as an arts centre which will give a focus to the town centre and help the area compete with surrounding centres.”

Benjamin Tobin, Chairman, Strettons chartered surveyors, 189-203 Hoe Street E17 3SZ

“I support Waltham Forest Cinema Trust because I have been running my business in Walthamstow for over ten years and I have witnessed how Walthamstow has developed into a multicultural area. Having a cinema in Walthamstow will attract a variety of people. Walthamstow already has excellent public transport links, which makes it easy to get into. I have seen how the opening of theatre venue down the road has changed the area. Having a cinema will improve it even more.”

El Hadi, L’Hirrondelle Coffee Shop, 160 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because they need to show that local businesses really want a central place that encourages local people to stay in the town and shop/eat/drink locally. And also a cinema would attract many people from other surrounding areas as a destination for entertainment. Not just a cinema but a meeting place for groups to use as well.”

Carolyn Abbott, E17 Designers community craft group, 105 Farnan Avenue E17 4NH

“I support Waltham Forest Cinema Trust because I want cinema here. It will give me more benefit and more customers. The church will bring a parking problem and no customers. The community and the business need the cinema. It will be better for the children and more safe for the area. At the moment children have nowhere to go.”

Ming Feng Li, Peking Chef Chinese restaurant, 178 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because it would certainly bring a lot more people in the area which would create extra business for small businesses like ourselves. The cinema would also change nightlife of the area which is at present quite dull and scary place to find yourself at night.”

Ivan Spanec, Daisy’s coffee shop, 176 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because we need to create reasons for people to visit Walthamstow – a cinema would support this.”

Barry Grier, XL Hair Design, 76 St Mary Road E17 9RE

“I support Waltham Forest Cinema Trust because The Victoria is one of the remaining businesses that are still trading within the old EMD cinema. Unfortunately, we have spent the last nine years doing so in what appears to be a derelict building, with no regard from the UCKG.

“The majority of people are aware that the pub trade has suffered of late and most of the pubs in the area have been refurbished in an attempt to increase their trade. We have been unable to do this as the business has been shrouded in uncertainty.

“I support the Waltham Forest Cinema Trust as I feel that the area needs new business to create jobs and bring revenue into the area. Walthamstow has fantastic transport links, the argument for the need for parking is irrelevant.

“This building could be the grand focal point of central Walthamstow, the hub of the community. It would be a great opportunity, for us as a business, to work alongside the Waltham Forest Cinema Trust to create a venue that would complement their plans. Hoping for an exciting future.”

Catrin Roberts, manager, The Victoria public house, 186 Hoe Street E17 4QL

“I support Waltham Forest Cinema Trust because it is a great opportunity to revive Walthamstow night life. We need a local cinema for our children and public in general.”

Frank Escuderu, Grove Cafe café and bar, 21 Hatherley Mews E17 4QP

“I support Waltham Forest Cinema Trust because it would give me more business as cinema is good for business.”

Ruban, Abina Supermarket off licence, 132 Hoe Street E17 4QR

“I support Waltham Forest Cinema Trust because a cinema is needed in the area.”

Ernest Obene, Kos Mini Market Afro-Caribbean food & sundries, 5 Central Parade E17 4RT

“I support Waltham Forest Cinema Trust because we support to bring back the cinema as soon as possible for our local community and to double up and improve our business. We fully support any more campaigns – bring back the cinema.”

AT, manager, VM Supermarket, 4 Central Parade E17 4RT

“I support Waltham Forest Cinema Trust because it will improve the community and my business.”

Sam Soman, Royal Salon hairdresser, 3A Central Parade E17 4RT

“I support Waltham Forest Cinema Trust because it will improve the area – we don’t like the unused building and it will attract more customers for us.”

Georgeta Badea, 1 December Ltd grocery shop, 180 Hoe Street E17 4QH

“I support Waltham Forest Cinema Trust because it’s vital to the community, bringing all nations together using film.”

G Roberts, 100% Hair Studio, 129 Hoe Street E17 4RX

“I support Waltham Forest Cinema Trust because it is a great opportunity to revive Walthamstow night life. We need a local cinema for our children and public in general.”Frank Escuderu, Grove Cafe café and bar, 21 Hatherley Mews E17 4QP

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‘The Waltham Forest Cinema Trust proposal could make this building a real jewel in our town centre for generations to come. Not only will it bring much needed evening entertainment to Walthamstow which can be enjoyed by all the community, but the jobs if will offer and investment it will clearly generate in the surrounding area as well will mean its benefits will be felt far and wide. It has widespread support from residents of many and all backgrounds as well as our local business community who see the commercial and economic advantages of this bid and as the local MP I will do all I can to help it be successful too. This building has a fantastic heritage that the Trust proposal honours, and if the Trust is successful in its bid to restore and run this venue it represent real hope for a bright future for our community too.’Stella Creasy MP for Walthamstow

‘I have long been a supporter of the EMD cinema – it is an iconic feature in Walthamstow with a rich history. I understand that the Waltham Forest Cinema Trust are developing plans with the aim of restoring the cinema and I am fully in support of this.’

Iain Duncan Smith MP for Chingford and Woodford Green

FINANCE AND SUSTAINABILITY

This vision is based on a social enterprise model which, in this case, means that the venue will be owned by a charitabletrustwiththeactivitiesandprogrammecommerciallyruntogenerateincome.Itwillnotbeseekinganypublic funding or subsidy towards running costs and must therefore generate profits to be sustainable.

After the cost of the activities, profits will be owned by the charity and will be allocated towards ensuring the long termfutureofthebuildingandfundingeducationandaudiencedevelopmentwork.

Therearetwokeyareas,ongoingrevenueprojectionsandcapitalcosts.

Revenue

Basedonthebusinessmodelofcinema,livecomedyandperformance,eatinganddrinking,theTrusthascommissioned a panel of independent experts to create a detailed business plan and to test the initial assumptions.

Thesearenotincludedherebutcanbediscussedasappropriateanduponrequest.Bypartneringwithhighqualityorganisations,thevenuecanbothreduceitsoverheadsandextenditsreachtoattracttheverybestperformers and programme content. The plans have been phased to show Phase 1, refurbishment of existing auditorium, and Phase 2 additional new buildtoincludenewcinemascreens,restaurantandEducationspace.Phase1generatesaturnoverof£700kwithsurplusof£196kforfinancingcostsandprofit;Phase2gives£1.4mturnoverandasurplusof£650ktowards financing and profit.

Capital

The capital costs of this project are estimated at approximately £12m. This is based on comparisons with similar projects and professional advice on the architectural plans. They assume a purchase of the building at an estimated valuation to be determined by the District Surveyor.

The advantage of a social enterprise model, allied with the strength of the vision and the architectural merit of the building, enables us to access both charitable fundraising and commercial finance.

Waltham Forest becomes a priority area for the Heritage Lottery Fund in 2013 and we are in discussion with them aswellassomekeycharitablefoundationsandmajorartspatrons.Inadditiontothesemajorgrants,weshallundertakeaprofessionallyrunfundraisingcampaignutilisingthevastexperienceandcontactswithintheteam.

The balance of the capital budget will come from commercial financing which the revenue projections are able to support.

Asageneralindicationastothehealthofthemarketoverall,liveperformancevenuessuchasHammersmithApolloandKokohaverecentlyexchangedhandsforconsiderablesums,cinemagroupshavebeenreportingrecordattendances and comedy has never been more popular on our TV screens and in venues up and down the country.

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‘As an English Heritage Champion I am a passionate supporter of the Waltham Forest Cinema Trust and the Save Walthamstow Cinema Campaign. I am committed to seeing this fabulous building becoming an entertainment hub for the community once again. As one of the last remaining cinemas to have an art deco interior designed by the great Theodore Komisarjevsky, the cinema is big part of Walthamstow’s heritage. I am committed to seeing that it is a big part of Walthamstow’s future too.’

Jeanette Arnold GLA member for Waltham Forest

Foyer of the former Granada Cinema © Cinema Theatre Association Circle of the main auditorium of the Granada Cinema © Cinema Theatre Association

CONTACT DETAILS

Forpressenquiriespleasecontactpress@walthamforestcinematrust.com020 7478 0142

Forallotherenquiriespleasecontactinfo@walthamforestcinematrust.com 020 7478 0107

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