A brief of MUJI’s history
• Early 1980 established, MUJI was of Seiyu’s 39 private brands.
A brief of MUJI’s history
• In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd . and became a manufacturer/retail of 8,500+ products
What is •No Brand-Good quality.
•Concerned ideals of environmental protection
MUJI ?
•Based on the concept of simplicity (no Frills)
Creates jobs to local
MUJI
Furniture Accessories
Personal CareClothes
MUJI Product
•Café or Meal MUJI
MUJI Product
•MUJI to Go
SMALL
• Inventory Management
• Original EquipmentManufacturer
• Information System
SMART
-
• Product & Price management • Price management
• Design management
Product MGMT
DesignMGMT
CUSTOMER
Price MGMT
MujiDiffertialMGMT
Essential parts for people to design their lifestyle
Material selectionSimple,Uniform packagingEfficient production process
Lower priced for reasonReasonable price
MUJI無印良品
SMOOTH
• Award
• Network Expansion
• Philanthropy
The Secret MUJI’s
Management
Science + Aesthetic
= MUJI ’s success
Science• Managing risk of new products• Maintain global consumer- centric strategies• Making supply-chain operations
MUJI無印良品
ZEN-
Minimalism Simplicity Tranquility
MUJI in the world
king
kantee
istai