Comparative Case Study of UNIQLO and MUJI Slides Kaspar
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Transcript of Comparative Case Study of UNIQLO and MUJI Slides Kaspar
Comparative Case Study of UNIQLO and MUJI
Comparative Case Study ofUNIQLO and MUJI
CarolLucyKasparAtsushiTable of Contents1) What is a value chain?2) Background Information3) Primary activities4) Support activities5) Future Developments6) Bibliography
1) What is a value chain?
design, produce, market, deliver, and supportstrategically important activities
competitive advantage a value chain
Primary activities and support activities42) Background InformationUNIQLOFirst store in Hiroshima, 1984Good quality clothes at Low PriceBasic items in mass productionUNIQLO fleece 19881650 billion yen sales in fiscal 2014
MUJIStarted with 40 products as a private brand of Seiyou in 1980a wide variety of household and consumer goods.Pursuit of a sustainable Pleasant lifeSimple and environmentally friendly products220 billion yen sales in 2014
3) Primary activities
Inbound logisticsreceiving, storing, and disseminating inputs material handlingwarehousinginventory controlvehicle schedulingreturns to suppliers
Inbound logistics
4) Support activities
Firm infrastructureHuman Resource ManagementTechnological DevelopmentProcurement8Firm infrastructureTechnological DevelopmentUNIQLOMUJIConstant research for new materials
Attending fashion shows in Tokyo, Milan, New York and Paris
Continuous improvement of inventory control systemsPassport App
7% of total sales online
Brick-and-click/O2O development
Use of Big Data
Popular YouTube commercials
Human Resource Management
Human Resource ManagementUNIQLOMUJIStrict employee training
Unified global culture
Work-life balance
Disabled people
Women in managementOutsourcing of HR capacities
Adaptation to local cultures
Focus on retention
Mentorship program for Youngers
Electronic planning system
ProcurementUNIQLOMUJIUNIQLO Material Development Team
Denim from KAIHARA, Hiroshima
Ultra-fine cotton
Orders for 1 million garnmentsWorldwide search for quality products
Sustainability is important
Use of discarded materials
5) Future Developments
UNIQLOMUJIFlagship stores for market penetration
Looking to develop US/EU/CN market
More economies of scale
Become nr. 1 in the worldGrowing operational margin and profit
Expansion in Japan/EU/Asia
Entering Australian market
Learning from globalization
6) Bibliography
Porters Value Chain. (n.d). Retrieved June 23, 2015, from http://www.docstoc.com/docs/34937428/Porters-Value-Chain/Porter, M. E. (2001). The value chain and competitive advantage. Understanding business: Processes, 50-66.http://www.porterprize.org/english/pastwinner/2009/12/03114807.html/https://www.prophet.com/theinspiratory/2014/10/21/6-reasons-why-uniqlo-is-winning/http://www.lgcnsblog.com/it-trend/what-do-zara-and-uniqlo-have-in-common-supply-chain-management/http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-UNIQLO-Fast-Retailing-Credential.pdf/http://www.fastretailing.com/eng/ - Fast retailing company websitehttp://nymag.com/fashion/features/65898/https://en.wikipedia.org/wiki/Muji/http://ryohin-keikaku.jp/corporate/http://www.uniqlo.com/sg/corp/production/http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_08_n.pdf/http://www.triplepundit.com/2011/12/muji-makes-brand-sexy-consumers/http://ryohin-keikaku.jp/eng/balance/pdf/annualreport_2014_e.pdf/http://www.kamigumi.co.jp/english/service/business/total/case.html/https://satori.marketing/blog/marketing-strategy/http://www.uniqlo.com/jp/corp/corp_about.html/http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html/http://www.fastretailing.com/eng/group/strategy/tactics.html/http://architecture.mit.edu/pdfs/lecturereadings/muji.pdf/http://www.cityray.com/page.cfm?news_id=188&pid=66&sid=478/http://www.textile-future.com/dynpg/print_text.php?lang=en&aid=890&showheader=N/