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TABLE OF CONTENTS
Preface
Acknowledgement
Certificate
Declaration by the Candidate1. Introduction2. Line of Objectives3. Research methodology4. Data analysis and interpretation
5. Self designed advertisement Product profile
Script for advertisement
Advertisement of existing brand6. Findings7. Conclusion8. Suggestions9. Limitations
Bibliography
Enclosure
Acknowledgement
I wish to express my deep sense of gratitude to the principal
sir Dr. J.P. N. Pandey head of department Dr. Anand Tiwari and under the
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guidance of Mr. Shailendra Patel Lecturer of Govt. Autonomous girls P.G.
College of excellence of Sagar for providing me with the opportunity of
doing the Project report this report based on
It my privilege to Express my deep regards to
agility member of Govt. Autonomous Girls P.G college of
excellence .which I always found supporting me at times when I was in
trouble .they very supporting & helping with his 1 would not have
completed ,my project report Successfully .
I am also thankful to for their encouragement guider their
callable Suggestion to undertake the study . at last 1 would like to thank my
parents I friend is for this kind of support I suggestion.
DECLARATION
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I declare that Project report entitled self design Copy of
advertisement effectiveness forMicro Waves , work conducted under the
guidance of Mr. Shailendra Patel
To the best of my knowledge the report
does not any work , which has been submitted . for the guard to one
degree .any where.
Under the guidance . Miss. Meeta Jain
Mr. Shailendra Patel B.B.A. IIIrd Sem.
IInd Batch
CERTIFICATE
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The project report titled Self Design Copy of
Advertisement Effectiveness for Murphy Micro Wave in sagar city
prepared by Sonam Thakur B.B.A. (Hons.) 3rd SEM under the guidance of
LecturerMr. Shailendra Patel , Govt. Girls PG College sagar (M.P) is a
satisfaction in respect to comments
Signature of H.O.D.
Signature of supervisor Signature Of Examiner
.
PREFACE
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The student of management year has to undergo
practical training as a part of their academic course. The Self Design Copy
Of Advertisement Effectiveness For Micro Waves is a part of this training
student have the do survey in the market gather information regarding their
respective survey the main purpose of undergoing such . a survey is to know
the customer preferable dealers opinion and analysis this information find
out market .
This report is preferred as the Self Design Copy Of
Advertisement Effectiveness For Micro Waves ,the very was conduct in
sagar city I most the information is taken bibliography suggestion objective
, r. m Conclusion the field survey was conduct with help of questionnaire
in sagar with through internet .
Limitations
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Each and every project reports got certain limitation as
well . It .is very difficult to study every aspect is me anile & their was
always chance of every in it
Some of the limitation of project one
i. The Report had to be complete in a subject area with in a
specified Time limit
ii. Sample size was very small as compared to the population
of sagar city
iii. People did not- give fullresponse & there is bais in some
personal questions
iv. Data received may not be their actual and 1 my have some
variance .
v. Data from the secondary objecting may some errors & their
object has may not rebelent with the present project
INTRODUCTION
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items, such as hot butter and fats, and melted chocolate. Unlike
conventional ovens, microwave ovens usually do not directly brown or
carmelize food, since they rarely attain the necessary temperatures to do
so. Exceptions occur mostly in rare cases where the oven is used to heat
frying-oil and other very oily items (such as bacon), which attain far higher
temperatures than that of boiling water. The low boiling-range temperatures
produced in high-water content foods give microwave ovens a limited role
in professional cooking,[1] since it usually makes them unsuitable for
achievement of culinary effects where the flavors produced by frying,
browning, or baking are needed. However, additional kinds of heat sources
can be added to microwave packaging, or into combination microwave
ovens, to produce these other heating effects, and microwave heating may
cut the overall time to prepare such dishes.
The first commercial microwave oven was developed
by Raytheon afterWorld War II from radar technology developed during the
war. Named the 'Radarange', it was first sold in 1947. Raytheon later
licensed its patents for a home-use microwave oven that was first
introduced by Tappan in 1955, but these units were still too large and
expensive for general home use. The countertop microwave oven was first
introduced in 1967 by theAmana Corporation, which had been acquired in
1965 by Raytheon.
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History
The use of high-frequency electric fields for heating dielectric materials had
been proposed in 1934, for example US patent 2,147,689 (application by
Bell Telephone Laboratories, dated 1937) states "This invention relates to
heating systems for dielectric materials and the object of the invention is to
heat such materials uniformly and substantially simultaneously throughout
their mass. ... It has been proposed therefore to heat such materials
simultaneously throughout their mass by means of the dielectric loss
produced in them when they are subjected to a high voltage, high
frequency field."
However, lower frequency dielectric heating as is described in this patent,
is (like induction heating) an electromagnetic heating effect which is the
result of the so-called near field effects that exist in an electromagnetic
cavity that is small compared with the wavelength of the electromagnetic
field. This patent proposed radiofrequency heating, at 10 to
20 megahertz(wavelength 15 to 30 meters).[2] Heating from microwaves
that have a wavelength that is small in relation to the cavity (as in a modern
microwave oven) is due to "far field" effects that are due to
classical electromagnetic radiation that describes freely-propagating light
and microwaves suitably far from their source. Nevertheless, the primary
heating effect of all types of electromagnetic fields at both radio and
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microwave frequencies, occurs via the dielectric heating effect, as polarized
molecules are affected by a rapidly-alternating electric field.
The specific heating effect of a beam of high-power microwaves was
discovered accidentally in 1945, shortly after high-powered
microwaveradartransmitters were developed and widely disseminated by
theAllies of World War II, using magnetron technology. Percy Spencer,
anAmerican self-taught engineer from Howland, Maine, was working at the
time building magnetrons for radar sets, with the American
companyRaytheon. He was working on an active radar set when he noticed
that a Mr. Goodbarhe had in his pocket started to melt. The radar hadmelted his chocolate bar with microwaves. The first food to be deliberately
cooked with Spencer's microwave was popcorn, and the second was an
egg, which exploded in the face of one of the experimenters. [3][4] To verify
his finding, Spencer created a high density electromagnetic field by feeding
microwave power from a magnetron into a metal box from which it had no
way to escape. When food was placed in the box with the microwave
energy, the temperature of the food rose rapidly.
On October 8, 1945[5] Raytheon filed a US patent for Spencer's microwave
cooking process, and an oven that heated food using microwave energy
from a magnetron was soon placed in a Boston restaurant for testing. In
1947, the company built the "Radarange", the first commercial microwave
oven.[6] It was almost 1.8 metres (5 ft 11 in) tall, weighed 340 kilograms
(750 lb) and cost about US$5000 each. It consumed 3 kilowatts, about
three times as much as today's microwave ovens, and was water-cooled.
The first Radarange was installed (and remains) in the galley of the
nuclear-powered passenger/cargo ship NS Savannah. An early commercial
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model introduced in 1954 consumed 1.6 kilowatts and sold for US$2000 to
US$3000. Raytheon licensed its technology to the Tappan Stove company
ofMansfield, Ohio in 1952.[7] They tried to market a large, 220 volt, wall unit
as a home microwave oven in 1955 for a price of US$1295, but it did not
sell well. In 1965 Raytheon acquiredAmana. In 1967 they introduced the
first popular home model, the countertop Radarange, at a price of US$495.
In the 1960s, Litton bought Studebaker's Franklin Manufacturing assets,
which had been manufacturing magnetrons and building and selling
microwave ovens similar to the Radarange. Litton then developed a new
configuration of the microwave, the short, wide shape that is now common.The magnetron feed was also unique. This resulted in an oven that could
survive a no-load condition, or an empty microwave oven where there is no
object to absorb the microwaves, indefinitely. The new oven was shown at
a trade show in Chicago, and helped begin a rapid growth of the market for
home microwave ovens. Sales volume of 40,000 units for the US industry
in 1970 grew to one million by 1975. Market penetration was faster
in Japan, due to a re-engineered magnetron allowing for less expensive
units. Several other companies joined in the market, and for a time most
systems were built by defense contractors, who were most familiar with the
magnetron. Litton was particularly well known in the restaurant business.
By the late 1970s the technology had improved to the point where prices
were falling rapidly. Often called "electronic ovens" in the 1960s, the name
"microwave ovens" later became standardized, often now referred to
informally as simply "microwaves." Formerly found only in large industrial
applications, microwave ovens were increasingly becoming a standard
fixture of most kitchens. The rapidly falling price ofmicroprocessors also
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helped by adding electronic controls to make the ovens easier to use. [citation
needed] By 1986, roughly 25% of households in the U.S. owned a microwave
oven, up from only about 1% in 1971. [8] Current estimates hold that over
90% of American households own a microwave oven.[9]
LG Electronics
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LG Electronics
LG
Type Public
Traded as KRX: 066570LSE: LGL
D
Industry Consumer electronics
Home appliancesTelecommunications
Founded 1958
Headquarte
rs
Seoul, South Korea
Area
served
Worldwide
Key people Koo Bon-joon
(Vice
Chairman and CEO)
Products Computer monitors
Flash memory
Televisions
Smartphones
Tablets
Mobile phones
DVD players
Blu-ray players
Home Cinema systems
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Movie projectors
Laptops
CD and DVD drives
Refrigerators
Washing machines
Vacuum cleaners
Air conditioners
Revenue US$ 48.2 billion
(2010)
Net income US$ 1.1 billion
(2010)
Employees 82,772
Parent LG Group
Website lge.com
lg.com
LG Electronics is a global electronics andtelecommunications companyheadquartered in Yeouido, Seoul, South Korea. The company operates its
business through five divisions: mobile communications, home
entertainment, home appliance, air conditioning and business solution. LG
Electronics is the world's second-largest manufacturer oftelevision
sets[1] and third-largest producer ofmobile phones.[2] It is a flagship
subsidiary company ofLG Group, one of the world's largest
electronic conglomerates.
The company has 75 subsidiaries worldwide that design and manufacture
televisions, home appliances, and telecommunications devices. LG
Electronics owns Zenith Electronics and controls 37.91 percent ofLG
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Display.[3] Its mobile communications division provides mobile
communication terminals, personal computers and communication devices.
The home entertainment division offers liquid crystal display (LCD)
televisions (TVs), plasma display panel (PDP) TVs, PDP modules, and
audio, video and storage devices. The home appliance division provides
refrigerators, washing machines, microwave ovens, cleaners, compressors,
motors and others. The air conditioning division provides air conditioners
and solar cells. Its business solution division provides integrated solutions
of hardware, software, network, contents and systems.
Summary
By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a
brand growth of 14%.[4] Its affiliate, LG Display, is now the world's largest
plasma panel manufacturer.[5]
Company history
The company was originally established in 1958 as GoldStar, producing
radios, TVs, refrigerators, washing machines, and air conditioners.[6] The
LG Group was a merger of two Korean companies, Lucky and GoldStar,
from which the abbreviation ofLG was derived. The current "Life's Good"
slogan is a backronym. Before the corporate name change to LG,
household products were sold under the brand name ofLucky,
while electronic products were sold under the brand name
ofGoldStar(Hangul:). In January 2009 LG was able to buy the domain
name LG.com, for a price reportedly to be more than $100 million, placing it
among the companies who own their two letter brand's domain name. [7]
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In 1994 GoldStar gained sponsorship from The 3DO Company to make the
first 3DO Interactive Multiplayer. In 1995, GoldStar was renamed LG
Electronics, and acquired Zenith Electronics of the United States. LG Solar
Energy is a subsidiary formed in 2007 to allow LG Chem to
supply polysilicon to LG Electronics for production ofsolar cells. In 2008,
LG took its first dive into the solar-panel manufacturing pool, as it
announced a preliminary deal to form ajoint venture with Conergy. Under
the deal, set to be completed by year's end, LG would acquire a 75 percent
stake in Conergy's Frankfurt solar-panel plant.[8] LG has produced
camcorders called ARTCAM and DSLRs.[9]
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Videocon
Videocon Group
Type Public (BSE: 511389)
Industry Conglomerate
Founded 1979
Founder(s
)
Nandlal Madhavlal Dhoot
Headquart
ers
Aurangabad, Maharashtra,
India
Key
people
Venugopal Dhoot
(Chairman)
Products Consumer Electronics
Home Appliances
Components
Office AutomationMobile phones
Wireless
Internet
Petroleum
Satellite television
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=511389http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Venugopal_Dhoothttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Consumer_Electronicshttp://en.wikipedia.org/wiki/Home_Applianceshttp://en.wikipedia.org/wiki/Electronic_componenthttp://en.wikipedia.org/wiki/Office_Automationhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Petroleumhttp://en.wikipedia.org/wiki/Satellite_televisionhttp://en.wikipedia.org/wiki/File:Videocon_Logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_Companyhttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=511389http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Venugopal_Dhoothttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Consumer_Electronicshttp://en.wikipedia.org/wiki/Home_Applianceshttp://en.wikipedia.org/wiki/Electronic_componenthttp://en.wikipedia.org/wiki/Office_Automationhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Petroleumhttp://en.wikipedia.org/wiki/Satellite_television7/31/2019 7 Micro Wave
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Power
Revenue US$ 4 billion (2010)
Employees 5,000 (2010)
Website videocon.com
videoconworld.com
Videocon is an industrial conglomerate with interests all over the world,
and is a Indian multinational company. The group has 17 manufacturing
sites in India and plants in China,Poland, Italy and Mexico. It is also the
third largest picture tube manufacturer in the world.[1][2]The group is a USD
4 billion global conglomerate.
Corporate profile
The Videocon group has an annual turnover of 4 billion USD, making it the
largest consumer electronic and home appliance companies in India. Since
1998, it has expanded its operations globally, especially in the Middle East.
[1]
Today the group operates through six key sectors:
Consumer electronics
In India the group sells consumer products like Colour Televisions,
Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and
many other home appliances, selling them through a Multi-Brand strategy
with the largest sales and service network in India.[3] In India after LG
entering into market Videocon was not able to stand in market with such a
tough Competitor and it has seen a down fall in profits and faced a huge
loss.
http://en.wikipedia.org/wiki/Electrical_power_industryhttp://www.videocon.com/http://videoconworld.com/http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Picture_tubehttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-1http://en.wikipedia.org/wiki/Consumer_electronichttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-2http://en.wikipedia.org/wiki/Electrical_power_industryhttp://www.videocon.com/http://videoconworld.com/http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Picture_tubehttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-1http://en.wikipedia.org/wiki/Consumer_electronichttp://en.wikipedia.org/wiki/Home_appliancehttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Videocon#cite_note-Tube_Opportunist-0http://en.wikipedia.org/wiki/Videocon#cite_note-27/31/2019 7 Micro Wave
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Mobile Phones
In November 2009 Videocon launched its new line ofMobile Phones[4].
Videocon has ever since launched a no. of Innovative handsets ranging
from Basic Colour FM phones to High End Android Devices. And inFebruary 2011, Videocon Mobile Phones launched the revolutionary
concept of ZERO paise per second with pre-bundled simcards of Videocon
mobile services along with 7 of its Handset Models.
Colour picture tube glass
Videocon is one of the largest CPT Glass manufacturers in the world,
operating in Mexico, Italy, Poland and China..
Oil and Gas
An important asset for the group is its Ravva oil field with one of the lowest
operating costs in the world producing 50,000 barrels of oil per day.[5]
DTH
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering
offer in the IndianDTH market, Videocon offered LCD & TVs with built-
in DTHsatellite receiver with sizes 19" to 42". This concept in the DTH
service is relatively new in the presence of other players like ZEE tv's
Dishtv, Tata Sky, Air tel Digital Tv and Reliance's BIG TV providing only the
set top box.
-
Suggestions
http://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Videocon#cite_note-3http://en.wikipedia.org/wiki/CPThttp://en.wikipedia.org/wiki/Videocon#cite_note-4http://en.wikipedia.org/wiki/Videocon_d2hhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/Satellitehttp://en.wikipedia.org/wiki/Mobile_Phonehttp://en.wikipedia.org/wiki/Videocon#cite_note-3http://en.wikipedia.org/wiki/CPThttp://en.wikipedia.org/wiki/Videocon#cite_note-4http://en.wikipedia.org/wiki/Videocon_d2hhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/LCDhttp://en.wikipedia.org/wiki/DTHhttp://en.wikipedia.org/wiki/Satellite7/31/2019 7 Micro Wave
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Put aside your Tim Tam and your Oreo.
These famously over-branded Micro Waves are onlyOKcompared to
the shy but DELICIOUSMicro Wave known as the Caramel Crown.
The Crown is a round, gooey caramel topped Micro Wave, covered in
chocolate. I'm not normally crazy about caramel, or chocolate Micro
Waves in general; I find Tim Tams ordinary. But the Caramel Crown
Micro Wave has taken hold of my taste buds. I am forming a Micro
Wave obsession. I suggest you try a packet, next time you have to
bring supper.
--
-
ADVERTISEMENT CONCEPT
Advertising is multidimensional. It is a form of mass communication, a powerful
marketing tool, a component of economic system, a means of financing the mass
media, a social institution, an art form, an instrument of business management, a
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field of employment and a profession. Advertisement has both forward &
backward linkages in the process of satisfaction across the entire spectrum of
needs. The explicit function of advertisement is to make the potential audience
aware of the existence of the product, service or idea which would help them fulfill
their felt needs and spell out the differential benefits in a competitive situation.
Advertising is not a panacea that can restore a poor product or rejuvenate a
declining market. It only helps in selling through the art and business of persuasive
communication.
WHY ADVERTISEMENT IS NEEDED?
Advertising is a communication channel which enables consumers in
making choice from the best available alternative in the market, thus
satisfying the basic aim of advertisement.
Advertisement is mass audience communication programme.
Advertisement makes it possible for the manufacture to introduce new ideas
& new products.
Advertisement makes product adoption process smooth.
Advertisement expands markets, builds up volume, gives a market share and
profitability and reduces prices.
IMPORTANCE OF ADVERTISEMENT PLANNING
Some basic elements of advertisement planning are:
Advertisement Budget
Media Planning
Creative Strategy
Advertisement Effective
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ADVERTISEMENT EVALUATION
Pre-testing & Post-testing method
The testing can be related to the ad copy in terms of its message, idea, theme,
slogan & contents or also can be related to products in which impact of message on
product awareness or buying intention is measures.
Measures can be broadly classified into two categories:
Laboratory measures
Real- world measures
The following are the laboratory measures of pre-testing which are ads related:
1. Consumer jury
2. Portfolio tests
3. Readability tests
4. Physiological measures
5. Eye-Micro Waves
6. Tachistocope7. GSR/PDR
The following are the laboratory measures of pre-testing which are products
related:
1. Theatre tests
2. Trailer tests
3. Laboratory stores
The following are the real-world measures of pre-testing which are ads related
:
1. Dummy advertising vehicles
2. Inquiry tests
3. On the air tests
The following are the real-world measures of post-testing which are ads related :
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1. Recognition tests
2. Recall tests
3. Association measures
4. Combination measures
The following are the real-world measures of pre-testing as well as post-testing
which are products related :
1. Pre-post tests
2. Sales tests
3. Mini-market tests
-
ADVERTISEMENT STRATEGY
Strategy is a link between advertisement objectives & advertisement plan. Strategy
also makes it easier to implement the plans & goals. There are seven possible
strategies from which ideas have been taken. These are pioneering a product,
Emphasize a benefit, Put across the USP of a brand, Build a brand image, Offer a
range of products, Future users of the products, Discover new uses for an existing
product.
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In my advertisement I have tried to use the strategies of emphasizing a benefit i.e.
giving the product at lower price than others with additional new flavors.
Also the following market considerations are taken into account as they affect the
strategy formulation:
Positioning of the product: The Zest Spices are positioned at middle-income group
of customers and even the rural customers.
Promotion mix: As a marketer we are interested in the right mix or combination of
Advertising, Publicity, Personal selling (especially in villages) & Sales promotion.
Advertisement media: The most preferred advertisement media for Zest Spices is
Television; also the print media (newspapers & magazines) is used in some areas.
Advertisement budget: The total amount to be spent on the advertisement of Zest
Spices will be decided on the basis of Advertisement Objective & Task Method.
This is so chosen because the competition is so much that you cannot think of
profit first and then generate revenue for advertisement, but if the product is
communicated very well than it automatically sell and generate revenue too.
Vital decision about the size of space (for print media) or length of time (for
broadcast media) for the ads have yet to be made, which will be based on the
rational price, proper space, and which gives advantage of time utility.
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FINDINGS
CONSUMER RESEARCH:Consumer research deals with consumer and their problems and
solution to the
problems. In this we came to know about the consumers need and
expectation levels regarding products and ascertainable levels of
consumer
satisfaction.
PRODUCT RESEARCH:
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Under product research I came to know about the modification which
consumers wants as to the quality, packing, shape, color, and quantity
etc. of their favorite chocolate.
PRICING RESEARCH:This includes ability to consume, to pay for the product, how much a
person can spend on his/her favorite chocolate. In this I have tried to
find out consumers price expectations and reactions.
ADVERTISING RESEARCH:Under this I have concluded that whether the advertisement appeals
the consumers or not. This also includes evaluating and selecting theproper media-mix and measuring advertising effectiveness. From the
one and half month experience of our research project with Consumer
preference towards Micro Wave, We have come to know lot things and
it has enhanced our knowledge to great extent. We found many things
which are well executed by distributors. Here are some of the key
findings given by us are purely based on our research. It doesnt have
any kind of bias from our side.
RESEARCH METHODOLOGY
WHAT IS RESEARCH METHODOLOGY?
It is the science that tells the method of doing research .It mainly consists of
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following steps;
Developing research design
Determining the data collection method
Developing sampling plan
Conducting field work
Research in common parlance refers to a search for knowledge. One can
also define research as a scientific and systematic search for pertinent
information on a specific topic.
The word research has been derived from French word Researcher means to
search.
DEFINITION OF RESEARCH METHODOLOGY:
Research may be defined as "a careful investigation or enquiry specially throughsearch for new facts in any branch of knowledge "in a technical sense research
comprise defining &redefining problems, formulating hypothesis or suggested
solutions; collecting ,organizing &evaluating data; making deductions & reaching
conclusion & at last carefully testing the conclusion to determine weather they fit
the formulating hypothesis.
RESEARCH DESIGN:
Research Design is the conceptual structure within which research is
conducted. It constitutes the blueprint for collection, measurement and
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analysis of data. The design used for carrying out this research is
Descriptive.
RESEARCH DESIGN USED IN THE SURVEY:
Considering the objectives of the study and also the importance of the decision it
was decided to undertake an exploratory survey.
DATA COLLECTION:
Types of data:
1. Primary data- primary data are those which are fresh and collected for the first
time and thus happen to be original characters.
2. Secondary data - It is the data that is already been collected by someone else.
In this survey I used both primary and secondary data. All information collected
through questionnaire.
DATA SOURCE:
The sources of collection of secondary data are:
Questionnaire
Books
Websites
Magazine
Brochure
SAMPLING PLAN:
It is very difficult to collect information from every member of a
population .As time and costs are the major limitation that the researcher
faces.
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PUNCHLINE
Its feel Tasty
Its Feel Tasty
Enclosure
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BIBLIOGRAPH
1. ^ ab"A Brief History of HMHB". Retrieved 2011-01-01.
2. ^ Kendal, Mark (2004) "Britain's Greatest Living Rock And Roll
Satirist", The Word, Unknown Issue, p. 42-46
http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-1http://www.hmhb.co.uk/http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Kendal_1-0http://en.wikipedia.org/wiki/The_Word_(magazine)http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-brief_0-1http://www.hmhb.co.uk/http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Kendal_1-0http://en.wikipedia.org/wiki/The_Word_(magazine)7/31/2019 7 Micro Wave
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3. ^ ab Strong, Martin C. (1999) "The Great Alternative & Indie
Discography", Canongate, ISBN 0 86241 913 1
4. ^ abcLazell, Barry (1997) "Indie Hits 1980-1989", Cherry Red
Books, ISBN 0 9517206 9 4
5. ^ McCready, John (1985) "Tough Cookies", New Musical
Express, 14 December 1985, p. 11
6. WWW.GOGLE .COM
DATA ANALYSIS & INTERPRETATI
Which advertisment do you think is the most interesting
LG 40
Videcone 20
Sony 30
Bajaj 10
http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-1http://en.wikipedia.org/wiki/Special:BookSources/0862419131http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-1http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-2http://en.wikipedia.org/wiki/Special:BookSources/0951720694http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-McCready_4-0http://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Strong_2-1http://en.wikipedia.org/wiki/Special:BookSources/0862419131http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-0http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-1http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-Lazell_3-2http://en.wikipedia.org/wiki/Special:BookSources/0951720694http://en.wikipedia.org/wiki/Half_Man_Half_Biscuit#cite_ref-McCready_4-0http://en.wikipedia.org/wiki/New_Musical_Expresshttp://en.wikipedia.org/wiki/New_Musical_Express7/31/2019 7 Micro Wave
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According to you which is most convincing advertisement?
LG 40
Videcone 30
Sony 10
Bajaj 20
40
20
30
10
0
5
10
15
20
25
30
35
40
45
LG Videcone Sony Bajaj40
30
10
20
0
5
10
15
20
25
30
35
40
LG Videcone Sony Bajaj
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Which part of advertisment of creamy and cruchy Micro Waves of appealing
LG 30
Videcone 20
Sony 40
Bajaj 10
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Do you want to change the taste of Micro Waves
Yes 60
No 40
30%
20%
40%
10%
LG
Videcone
SonyBajaj
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S C R I P T
Ek Ladki Akeli Rahti hai Aur Vo job karti hai usko
khana banana nahi ata
60
40
0
10
20
30
40
50
60
Yes No
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Fir Vo Shop Par Jati hai aur Murphy Micro Wave Lekar
Ati Hai Aur Vo Khana Banati hai Uska Khana Jaldi Ban Jata
hai Aur Khana Bahut Tasty Banta Hai
S C R I P T
Do Ladke School Say Ghar A rahe Hote hai To usmay
Say Ek Ladka Dusray Ladke Say Kahta hai Yaar Kuch
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Mitha Khane Ka Man Kar Raha Hai To Vo dono Ek Shope
Par Jate Hai Aur Vaha Say Creamy & Crunchy Biscuits
Kharedte Hai Aur Phir Khate he to Khate Hi Rah Jate Hai.
LINE OF OBJECTIVE
1. To gain insight into the customer preferences regardingspices.
2. To search the motives that stimulates consumers topurchase spices.
3. To find out the awareness level of customers regardingadvertisement.
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Are you the innovative maverick in your industry? Or the experienced,reliable one? Is your product the high-cost, high-quality option, or thelow-cost, high-value option? You can't be both, and you can't be allthings to all people. Who you are should be based to some extent onwho your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging andpromotional materials--all of which should integrate your logo--communicate your brand.
Branding is all important for those of use who want to be recognized for their name,
business idea, business or product. Like the big name brands such as Sony, Amazon,
Google, Yahoo, etc. business professionals such as freelancers, product developers, writers,
pro-bloggers all need a brand to be instantly recognized by.
For most, the brand name is either their own name, or else the name of the product they
developed. Not only will others know who they are dealing with, but if we brand ourselvesproperly, then our name will be a synonym of quality further down the track.
We all know that big name bloggers such as ShoeMoney, John Chow, Yaro Starak, Maki
and Daren Rowse have managed to do just that. They branded themselves through
continuously using their own name or that of their website.
Which part of advertisment of micro waves is appealing
Punchline 30
Theme 20
Illustration 10
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Slogan 40
30
20
10
40
0
5
10
15
20
25
30
35
40
Punchline Theme Illustration Slogan
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