60 Day Marketing Renovation
Grow your business NOW!
Week One: Clarify Your Message
What is your current message? Is it working? Could it be improved? Does it speak to value? Is it brief? Is it memorable?
Week One: Clarify Your Message
What do you do? Who do you do it for? How do you do it?
(Company Name) offers (products/services)for (target market), our company (benefit)ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.
Are you unique?
Week Two: Share Your Message
Test it Is it true? Will it stand the test of time? Get feedback from trusted sources
Create your 20 second commercial Send it to me
[email protected] Include your message on everything
Will they listen?
Week Three: Define Your Market
Who is the RIGHT client? Who do you like to work for? Analyze your current clients▪ What do they have in common?
Analyze the competition▪ Who do they work with?
Analyze your products/services▪ Who does your product attract?
Week Three: Define Your Market
Define demographics Age, gender, location, income,
education, etc… Define psychographics
Personality, attitude, values, lifestyle, etc…
Test your target Analyze size and ease of reach
Who is your target?
Week Four: Engage Your Market
Get your clients excited! Be congruent Be consistent Be creative Be compelling
Will they engage?
Week Five: Branding
Set yourself apart from the competition
Brand = what makes you unique Define your USP (Unique Selling
Proposition)▪ What makes you different from your
competitors? Analyze your brand▪ What is your brand?▪ Is it saying what you want it to?
Will you stand out?
Week Six: Networking
Building relationships Network regularly
Throw your net wide Create a networking plan
Work with your personality Find places to network that you enjoy
Follow-up Create a plan and use it EVERY time
Will you connect?
Week Seven: Business Development
Keeping the pipeline full Hot leads, warm leads and cold calls Follow-up plan
Building your list CRM Online tools Social Media
Tracking
Will they come?
Week Eight: Customer Care
Build customers for life Keeping them as fans
Customer care strategy CRM/Contact plan Client Appreciation Testimonials and referrals
Will they follow?
Low-Cost, No-Cost Marketing
Be newsworthy TV, Radio, Internet
BE your business Look & Feel
Use Social Media Send Cards Community Service Partner with others
C0-Market Offer FREE
seminars
Build expert status Publish articles
Host events Get a intern
Local colleges Gather testimonials
Keep it fresh Write a case study Watch competitors Brainstorm
www.renovateyourorg.comTake the 60 Day Marketing Renovation Challenge
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