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Email Marketing RenovationAndrea Ganier and Josh Bourdon

Meet your email product owner

“Do ya like dags?”

“Do ya like dags?”

Sally Ann and Milo

Brendan and Atlas Fred, Jane, and Stella*

#DontTellFred*not pictured

Meet your email product owner

Meet your email product owner

Meet your email product owner

I N T J

Meet your email product owner

• An idealist and cynic• Everything open to

questioning• Curious, focused• Imaginative, strategic

thinker• Clueless in romance

Why does email matter?

• Goes everywhere (mobile)• How we stay informed• Connects back to you• Performance reflects constituent engagement• Cost effective one to many communication

What matters about email?

Email must…

Emails must show up.

If an email is not delivered, nothing else about it matters.

Emails must be relevant.

Time sensitive / time specific email messages can bridge distance between a constituent and the campus community.

Emails must measure

Time.

Email System Renovation Goals

Improve delivery

Enhance scheduling options

Replace reporting

Improving Email Delivery

If an email is not delivered, nothing else about it matters.

Improving Email Delivery

September 22, 2015

Enhancing sender reputation protection

More flexible and reliable infrastructure

Improving Email Delivery

What is Sender Reputation?A bad sender reputation hinders your ability to get content to the constituents who want to hear from you.

Improving Email Delivery

ISPs grant strong sender reputation forLow bounce (kickback) ratesVery few spam complaintsSending to valid email addressesConsistent mailing volume

Improving Email DeliveryBlock

Spam Folder

Inbox

User Filtering

Sender

Outbound Mail Server Internet

InboundMail Server

Check MX Record

DNS

AuthenticateSPF, DKIM, DMARC

ISP Decides

Improving Email Delivery

New Reputation Protection FeaturesGranular reputation monitoring

Dynamic IP load balancing

Private IP (optional)

SPAM Report tracking

Improving Email Delivery

New: Granular Reputation Monitoring

Every site / GID will have a reputation score

The score will be visible in new reporting UI

Improving Email Delivery

New: Dynamic IP load balancing

Traffic volume will balanced between IPs

Campus IT: white list new email sending IPs

Improving Email Delivery

New: Private IP option

Isolates sender from reputation of other iModules clients sending on the same IPs

Purchase private IP for whole site or an individual sub-community / GID

Improving Email Delivery

New: Spam Report Tracking

Know if a constituent reports your email as Spam

Gmail addresses are excluded

Improving Email Delivery

Spam report tracking on profile

Improving Email Delivery

New spam reports will also show on the exception report

Improving Email Delivery

Difference between SPAM / Unsubscribe?

Spam reports significantly impact reputation

Unsubscribes do not influence reputation.Client administrator can clear unsubscribes.

Improving Email Delivery

How are SPAM reports cleared?

Constituent authenticates to clear Spam Report

Application Support clears Spam report if a client provides dated opt-in documentation

Enhancing Email Scheduling Options

Time sensitive / time specific email messages can bridge distance between a constituent and the campus community.

You shall not pass!

Today, emails can only be sent or scheduled at the top of an hour.

Fellowship of the Ring (2001)

Enhancing Email Scheduling Options

Starting September 22

Send Immediately

Schedule for any time

Dr. Who “The Waters of Mars” (2009)

Enhancing Email Scheduling Options

Enhancing Email Scheduling Options

Exceptions to new scheduling options

Emails with dynamic content send on the hour

Recurring emails cannot be sent immediately

Replacing Email Reporting

#Sizzler15 EXCLUSIVE

Replacing Email Reporting

Until now, this was the only way to get juice from an orange.

Replacing Email Reporting

Until now, this was the only way to get juice from an orange.

You mean there’s a better way?

Email Reporting: Faster

We believe in email reporting that conserves your most limited resource: time.

Email Reporting: What / where you need

We believe in reporting that aggregates and distributes metrics.

Email Reporting: Educates

We believe in reporting that helps you understand your constituents.

Email Reporting: Illuminates

We believe in email reporting that reveals the effectiveness of your marketing strategy.

Email Reporting: Cluing for Looks

We believe in reporting that supports experimentation and discovery.

Email Reporting: Tagging Trending

Add a pre-existing label.

Newsletter

Email Reporting: Tagging Trending

Create custom a sub-label.

Solicitation

• End of Year

Email Reporting: Tagging Trending

Add as many as apply.

Event• Homecoming

Voting• Survey

Email Reporting: Tagging Trending

1) Select a time frame• 3 months

2) Select a metric• Conversions

3) Explore trends

Email Reporting: Tagging Trending

Use it or lose it.

If you don’t tag, we can’t build trends.

Email Reporting: Beta for all

• Conduct business as usual within the current email reporting interface

• Try out new features in “beta” before launch

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Questions?