6 tips for creating a successful
business case
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Why? (are you writing your business case)
Is the time, money and resource justified?
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Are you aligned to business strategy?
What impact does “the problem”
have on the wider business?
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Is your problem real for stakeholders?
What is the cost of doing nothing?
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Will it meet stakeholder needs?
Did you only consider your direct environment?
How does it impact your customer journey?
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Are you able to define benefits to
each stakeholder?Play devil’s advocate and question yourself
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Is your executive summary...Tailored to your audience?
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Plan to measure successFinancial measures, business value delivered
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