6 tips for creating a successful

business case

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Why? (are you writing your business case)

Is the time, money and resource justified?

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Are you aligned to business strategy?

What impact does “the problem”

have on the wider business?

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Is your problem real for stakeholders?

What is the cost of doing nothing?

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Will it meet stakeholder needs?

Did you only consider your direct environment?

How does it impact your customer journey?

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Are you able to define benefits to

each stakeholder?Play devil’s advocate and question yourself

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Is your executive summary...Tailored to your audience?

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Plan to measure successFinancial measures, business value delivered

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Watch the full webinar

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