1
TECHNOLOGYAsk tough questions.
Choose ad tech partners who can prove performance and return on
your digital ad spend
2DATABigger isn’t always better.
Ensure data is trustworthy, in-market, actionable
and aligned to campaign goals
3
CREATIVEDon’t set it and forget it.
Optimize your campaign performance with a
stable of creative so you can test, test and
test some more
4
ANALYTICSKeep it fresh.
Use real-time analytics – measured by real people – to ensure superior results
PEOPLE
GAME
5
5 WAYS TORAISE YOUR
PEOPLE-POWERED PROGRAMMATIC
Programmatic is not automatic. Engage with professionals who
analyze your data and solve your digital marketing
challenges, not just execute campaigns
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