FIVE BIG WAYS SOCIAL BUSINESS SOLVES BIG CIO PROBLEMSJive Software – August 2013
• Not just because “social media is taking over” or even because “it’s the preferred way people communicate at work”
• Social business can help make the CIO more valuable
• Social business software can solve other IT problems
© Jive confidential2
Every CIO needs a social strategy
• The stats don’t lie:
– 34% increase in web traffic from existing
customers
– 26% increase in web-based sales
– 33% increase in customer satisfaction
– 31% increase in customer retention
– 31% increase in brand advocacy
Social drives business results
© Jive confidential3
Source: Market Trends report, December 2010
FIVE REASONS WHY A CIO SHOULD EMBRACE SOCIAL BUSINESS
• According to IDC, the average knowledge worker spends 9 hours/week searching for information and 13 hours/week writing and reading emails
• Social business software users reported:– 32% decrease in time required to find appropriate answers to questions
– 34% decrease in time spent to find information and experts
– 27% reduction in emails sent across the organization
1. Drives value across the enterprise
© Jive confidential5
Source: Market Trends report, December 2010
• Standard business analytics provide
insight into what happened in the
past but don’t provide the ability to
adjust in real-time
• Insights gleaned from across the
organization (i.e., real-time
sentiment) become critical
information for fueling organizational
growth
2. Taps into trends in real-time
© Jive confidential6
• Legacy collaboration tools do social poorly– Scale poorly
– Not easy enough to use
– May be too specialized to fulfill the needs of all intended users
– Can’t perform sophisticated network analysis to identify insights
• Social business software solves most of these collaboration
issues– Feature-rich without the complexity of legacy tools
– Content is easier to socialize, share, search and categorize
– Analytics capabilities built in
3. Makes collaboration a reality
© Jive confidential7
• Traditionally, “self-service” is a live
conversation that incorporates
aspects of online communities and
social media
• Social business software enables a
lively, responsive, easily searchable
communication and information
exchange
• As a result, CIOs can focus on
higher-order tasks
4. Self-service becomes more viable
© Jive confidential8
• Well-executed social business
deployments will reduce the number of
unsanctioned applications running on
a network
• Less need for third-party sharing or
collaboration tools focused on the
consumer internet– Becomes especially important as workers
demand access to internal networks from
anywhere, using any device they desire
5. Managing security becomes easier
© Jive confidential9
Image Source: Robert Scoble, Boomer Tech Talk
• Seek to socialize business
processes
• Leverage the way social
media inherently works to
build a better informed and
more secure, collaborative
and efficient organization
• Change in perspective from
“bolting on” obvious social
feature to fundamentally
changing the way people
work
The future-focused CIO
© Jive confidential10
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