FIVE BIG WAYS SOCIAL BUSINESS SOLVES BIG CIO PROBLEMSJive Software – August 2013

• Not just because “social media is taking over” or even because “it’s the preferred way people communicate at work”

• Social business can help make the CIO more valuable

• Social business software can solve other IT problems

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Every CIO needs a social strategy

• The stats don’t lie:

– 34% increase in web traffic from existing

customers

– 26% increase in web-based sales

– 33% increase in customer satisfaction

– 31% increase in customer retention

– 31% increase in brand advocacy

Social drives business results

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Source: Market Trends report, December 2010

FIVE REASONS WHY A CIO SHOULD EMBRACE SOCIAL BUSINESS

• According to IDC, the average knowledge worker spends 9 hours/week searching for information and 13 hours/week writing and reading emails

• Social business software users reported:– 32% decrease in time required to find appropriate answers to questions

– 34% decrease in time spent to find information and experts

– 27% reduction in emails sent across the organization

1. Drives value across the enterprise

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Source: Market Trends report, December 2010

• Standard business analytics provide

insight into what happened in the

past but don’t provide the ability to

adjust in real-time

• Insights gleaned from across the

organization (i.e., real-time

sentiment) become critical

information for fueling organizational

growth

2. Taps into trends in real-time

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• Legacy collaboration tools do social poorly– Scale poorly

– Not easy enough to use

– May be too specialized to fulfill the needs of all intended users

– Can’t perform sophisticated network analysis to identify insights

• Social business software solves most of these collaboration

issues– Feature-rich without the complexity of legacy tools

– Content is easier to socialize, share, search and categorize

– Analytics capabilities built in

3. Makes collaboration a reality

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• Traditionally, “self-service” is a live

conversation that incorporates

aspects of online communities and

social media

• Social business software enables a

lively, responsive, easily searchable

communication and information

exchange

• As a result, CIOs can focus on

higher-order tasks

4. Self-service becomes more viable

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• Well-executed social business

deployments will reduce the number of

unsanctioned applications running on

a network

• Less need for third-party sharing or

collaboration tools focused on the

consumer internet– Becomes especially important as workers

demand access to internal networks from

anywhere, using any device they desire

5. Managing security becomes easier

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Image Source: Robert Scoble, Boomer Tech Talk

• Seek to socialize business

processes

• Leverage the way social

media inherently works to

build a better informed and

more secure, collaborative

and efficient organization

• Change in perspective from

“bolting on” obvious social

feature to fundamentally

changing the way people

work

The future-focused CIO

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