5 USER ONBOARDING P U S H M E S S A G E
HACKS
PUSH NOTIFICATION HACKS FOR WEB APPS
#1 WHAT’S NEXT?!
EVEN THE BEST APP WALKTHROUGHS ARE SKIPPED OR IGNORED.
GET USERS TO THE NEXT STEP WITH A PUSH
HERE’S AN EXAMPLE OF ONE… !
Find out the first thing users want to do after signup
Send a push if they sign out without doing it
Make sure the push message is personal and targeted
#2 A FRIENDLY
FRIEND REMINDER
EVERYONE USES EMAIL FOR FRIEND NOTIFICATIONS TRY PUSH FOR BETTER CONVERSIONS
LIKE THIS ONE… !
Boost engagement by telling them what friends are doing
Make it personal and actionable!
#3 APP
ALERTS
SEND A PUSH WHEN SOMETHING IMPORTANT HAPPENS IN YOUR APP
LIKE THIS ONE… !
Let users know when your app helped them with a push
Your push should remind them how much value your app provides
PUSH MESSAGE HACKS FOR MOBILE APPS
#4 GET THEM TO THE GOAL
THERE’S A SCREEN OR GOAL IN YOUR APP THAT IS THE MOST PROFITABLE,
USE A PUSH TO GET USERS THERE
HERE’S AN EXAMPLE HOW…
Encourage users to reach the most profitable point in your app
Make your push message interesting enough to get them back
#5 CONGRATULATE THEM
CONGRATULATE USERS TO ENCOURAGE THEM TO USE YOUR APP MORE
LIKE THIS… !
Congratulate users to get them excited about using your app
You can even encourage them to do more in your app after
SO WHAT NOW?
SEND AN AUTOMATED ONBOARDING PUSH
(click me)
OR
LEARN MORE ONBOARDING TRICKS USING EMAIL & TEXT
(click me)
THANKS
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