4.5 Days200+AWE
Monday
Get off the bus, take a breath and put on your running shoes…
Tour
behaviour
CCO’s talk creative
best practices
convergence
movement marketing
tech
mindshare
legends speak
disruption
disruption
disruption
marketing music
music connects
agility
co-creation
how cool is this?
3 Highlights
mobile
Devs want more ad $
50% usage only 12% of budgets
Monday
Lots of potential
Tuesday
Untapped potential
Wednesday
Mixed results
Not quite there yet
Agencies are sorting it out
Thursday
Uses?
1 million apps
Has 65
15
utility
BIG Data
MLB joins CIMM pilot
# 1 app Hall of Famer
Watch games (MLB.tv)Game day highlightsStats & scoresSearchable Database ^^ player, team & league
$15Metrics?
If MLB has difficulty selling their product
There’s something foul in the system
Changing the metrics
sort out • cross platform • devices • screens • formats
CIMM all major industry players
SURE, it’s possible to
tell you how many people
ordered a
Molson Canadian
last night in Toronto
Data tracking: 2.5 had 10 different naming conventions
Multiple screens, devices, formats, global?
Oh my!
Culture
One of my favourite seminars
Test the world Discover meaning Unleash value
intimate
From AWE
… to awe
AWEsome