4.5 Days 200+ AWE
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Transcript of 4.5 Days 200+ AWE
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4.5 Days200+AWE
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Monday
Get off the bus, take a breath and put on your running shoes…
Tour
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behaviour
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CCO’s talk creative
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best practices
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convergence
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movement marketing
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tech
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mindshare
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legends speak
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disruption
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disruption
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disruption
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marketing music
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music connects
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agility
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co-creation
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how cool is this?
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3 Highlights
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mobile
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Devs want more ad $
50% usage only 12% of budgets
Monday
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Lots of potential
Tuesday
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Untapped potential
Wednesday
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Mixed results
Not quite there yet
Agencies are sorting it out
Thursday
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Uses?
1 million apps
Has 65
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15
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utility
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BIG Data
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MLB joins CIMM pilot
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# 1 app Hall of Famer
Watch games (MLB.tv)Game day highlightsStats & scoresSearchable Database ^^ player, team & league
$15Metrics?
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If MLB has difficulty selling their product
There’s something foul in the system
Changing the metrics
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sort out • cross platform • devices • screens • formats
CIMM all major industry players
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SURE, it’s possible to
tell you how many people
ordered a
Molson Canadian
last night in Toronto
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Data tracking: 2.5 had 10 different naming conventions
Multiple screens, devices, formats, global?
Oh my!
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Culture
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One of my favourite seminars
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Test the world Discover meaning Unleash value
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intimate
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From AWE
… to awe
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AWEsome