Lifestyles – and more……….
PresentationOn
Market research and sales promotion of kajaria Tiles
CMD Global(Modinagar,up)
COMPANY PROFILECOMPANY PROFILE
. Kajaria ceramic was founded in 1988 and is based in New Delhi, India.
The company today produces over33000 sq. mts. Of tiles every day.
The company also distributes imported tiles of China, Spain and Italy
there are two plants of kajaria In india 1. sikandrabad i.e. in u.p. 2. gailpur i.e. in rajesthan
Mr.Ashok Kajaria(CMD)
About company& it’s About company& it’s divisiondivisionKajaria ceramics Lmtd(KCL), it is an
Indian based company which engaged in manufacturing of floor and wall tiles.
It has the capacity of 18 million square meter per annum.
It has around 800 dealers and sub dealers and it export its product to more then 20 counties across the world.
DIVISION DIVISION KAJARIA
KERROGRESS KERROVIT
KAJARIA CERMICS
KAJARIAWORLD
PRODUCT PROFILEPRODUCT PROFILE
The product of kajaria is use in the following:-
Wall Tiles.Floor Tiles.Kitchen Tiles.
These tiles are in different designs, colors and size.
MARKETING STRATEGICMARKETING STRATEGIC Provide our consumer with innovative
products within easy reach.Focus on growing our core brands
across categories, reaching out to new geographies, within and outside India and improve operational efficiencies by leveraging technology.
MAJAR MAJAR COMPETITORCOMPETITORORIENTSOMANYJONSHNVARMORABELL
collection of datascollection of datas
1. primary data :- data is collected directly form the sources if information.eg. personal interview, survey, questionnaire etc.
2. secondary data:-indirect information is collectedeg. newspapers, journals, pamphlets, magazines etc.
Data analysis Data analysis RepresentationRepresentationI framed some common question
to the respondents as follows:1.Do you use tiles?(a) yes=85% (b) no=15%
Q.If yes then which brand of Q.If yes then which brand of tiles you use tiles you use (a) kajaria = 40% (b) johnson= 30% (c) Nitco = 20% (d) Others = 10%
40%
30%
20%
10%
Percent Use of Brand of TilesKajaria Johonson Nitco Others
Q.Are you satisfied with Q.Are you satisfied with kajaria product?kajaria product?
(a) Yes = 75% (b) No = 15% (c) Can’t say = 10%
75%
15%10%
Percentage Showing satisfaction of kajaria Product
Yes No Can't Say
Q Why do you use always Q Why do you use always Kajaria? Kajaria? (a) Quality = 40% (b)Cost = 10% (c)Innovation = 17% (d)Other = 33%
40%
10%17%
33%
Percentage Useage of KajariaQuality Cost Innovation Other
Q.Have you ever used Q.Have you ever used imported tiles in your imported tiles in your project? project? (1) Yes = 13%
(b) No = 87%Percentage Showing The
Usage of Imported Tiles in Project
Yes
No
Q.Where would you like to Q.Where would you like to use Kajaria’s imported Tiles?use Kajaria’s imported Tiles?
a) Commercial Project = 73%b) Residential Projects = 27%
Q.if yes, which imported tiles Q.if yes, which imported tiles do you use generally do you use generally (a) Australian = 10%(b) Italian = 7% (c) Spain = 18% (d) Chinese = 52% (e) other = 13% 10%
7%
18%
52%
13%
Percentage Showing Usage of Imported Tiles
Australia Italian Spain Chinese Others
Q.How do you purchase Q.How do you purchase Kajaria Tiles? Kajaria Tiles? a) From Dealer = 70%b) From Sales Man = 20%c) From Show Room = 10%
70%
20%
10%
Percentage Showing Purchase of Kajaria Tiles
From Dealer From Sales Man From Show Room
SWOT ANALYSISSWOT ANALYSIS
1. consistent quality, low breakage ,2. Introduce about 350 design concept
last year 3. Increased manufacturing capacity
STRENGTHSTRENGTH
weaknessweaknessImported cheaper tiles from
china
Most of the Indian population is rural does not prefer tiles.
Existing strong market of mosaic tiles.
opportunitiesopportunitiesMore houses would be built in
India in the next 10 year Customer moves in the kajaria
brands.Houses , offices, mauls are
generaly use tiles.
THREATSTHREATSIncreasing competetion form
other brands.
Strong supply chain management by competitors
Strong marketing strategy by competitors by offering discounts.
Any adverse change in government policies of export
Findings:Findings:Kajaria is India’s largest ceramic floor and
wall tile manufacturer; its expanded capacity and improved capacity utilization
provides attractive economies of scale.As a brand it has huge opportunities in
market. The company is regarded as the most
trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.
SUGGESIONSUGGESION Minimize the price level of tiles.
Provide home delivery facilities, because of break-down the tiles.
company should make strategies for middle class people.
Thank you
Thank you