Lifestyles – and more……….

PresentationOn

Market research and sales promotion of kajaria Tiles

CMD Global(Modinagar,up)

COMPANY PROFILECOMPANY PROFILE

. Kajaria ceramic was founded in 1988 and is based in New Delhi, India.

The company today produces over33000 sq. mts. Of tiles every day.

The company also distributes imported tiles of China, Spain and Italy

there are two plants of kajaria In india 1. sikandrabad i.e. in u.p. 2. gailpur i.e. in rajesthan

Mr.Ashok Kajaria(CMD)

About company& it’s About company& it’s divisiondivisionKajaria ceramics Lmtd(KCL), it is an

Indian based company which engaged in manufacturing of floor and wall tiles.

It has the capacity of 18 million square meter per annum.

It has around 800 dealers and sub dealers and it export its product to more then 20 counties across the world.

DIVISION DIVISION KAJARIA

KERROGRESS KERROVIT

KAJARIA CERMICS

KAJARIAWORLD

PRODUCT PROFILEPRODUCT PROFILE

The product of kajaria is use in the following:-

Wall Tiles.Floor Tiles.Kitchen Tiles.

These tiles are in different designs, colors and size.

MARKETING STRATEGICMARKETING STRATEGIC Provide our consumer with innovative

products within easy reach.Focus on growing our core brands

across categories, reaching out to new geographies, within and outside India and improve operational efficiencies by leveraging technology.

MAJAR MAJAR COMPETITORCOMPETITORORIENTSOMANYJONSHNVARMORABELL

collection of datascollection of datas

1. primary data :- data is collected directly form the sources if information.eg. personal interview, survey, questionnaire etc.

2. secondary data:-indirect information is collectedeg. newspapers, journals, pamphlets, magazines etc.

Data analysis Data analysis RepresentationRepresentationI framed some common question

to the respondents as follows:1.Do you use tiles?(a) yes=85% (b) no=15%

Q.If yes then which brand of Q.If yes then which brand of tiles you use tiles you use (a) kajaria = 40% (b) johnson= 30% (c) Nitco = 20% (d) Others = 10%

40%

30%

20%

10%

Percent Use of Brand of TilesKajaria Johonson Nitco Others

Q.Are you satisfied with Q.Are you satisfied with kajaria product?kajaria product?

(a) Yes = 75% (b) No = 15% (c) Can’t say = 10%

75%

15%10%

Percentage Showing satisfaction of kajaria Product

Yes No Can't Say

Q Why do you use always Q Why do you use always Kajaria? Kajaria? (a) Quality = 40% (b)Cost = 10% (c)Innovation = 17% (d)Other = 33%

40%

10%17%

33%

Percentage Useage of KajariaQuality Cost Innovation Other

Q.Have you ever used Q.Have you ever used imported tiles in your imported tiles in your project? project? (1) Yes = 13%

(b) No = 87%Percentage Showing The

Usage of Imported Tiles in Project

Yes

No

Q.Where would you like to Q.Where would you like to use Kajaria’s imported Tiles?use Kajaria’s imported Tiles?

a) Commercial Project = 73%b) Residential Projects = 27%

Q.if yes, which imported tiles Q.if yes, which imported tiles do you use generally do you use generally (a) Australian = 10%(b) Italian = 7% (c) Spain = 18% (d) Chinese = 52% (e) other = 13% 10%

7%

18%

52%

13%

Percentage Showing Usage of Imported Tiles

Australia Italian Spain Chinese Others

Q.How do you purchase Q.How do you purchase Kajaria Tiles? Kajaria Tiles? a) From Dealer = 70%b) From Sales Man = 20%c) From Show Room = 10%

70%

20%

10%

Percentage Showing Purchase of Kajaria Tiles

From Dealer From Sales Man From Show Room

SWOT ANALYSISSWOT ANALYSIS

1. consistent quality, low breakage ,2. Introduce about 350 design concept

last year 3. Increased manufacturing capacity

STRENGTHSTRENGTH

weaknessweaknessImported cheaper tiles from

china

Most of the Indian population is rural does not prefer tiles.

Existing strong market of mosaic tiles.

opportunitiesopportunitiesMore houses would be built in

India in the next 10 year Customer moves in the kajaria

brands.Houses , offices, mauls are

generaly use tiles.

THREATSTHREATSIncreasing competetion form

other brands.

Strong supply chain management by competitors

Strong marketing strategy by competitors by offering discounts.

Any adverse change in government policies of export

Findings:Findings:Kajaria is India’s largest ceramic floor and

wall tile manufacturer; its expanded capacity and improved capacity utilization

provides attractive economies of scale.As a brand it has huge opportunities in

market. The company is regarded as the most

trusted and innovative brand by the people in India. Always providing a superior quality of service, a product that surpasses consumer expectations and a remarkable understanding of consumer choices.

SUGGESIONSUGGESION Minimize the price level of tiles.

Provide home delivery facilities, because of break-down the tiles.

company should make strategies for middle class people.

Thank you

Thank you